What value do we place on our cultural heritage, and to what extent should we preserve historic and culturally important sites and artefacts from the ravages of weather, pollution, development and use by the general public?

This innovative book attempts to answer these important questions by
exploring how non-market valuation techniques used extensively in
environmental economics can be applied to cultural heritage.



The book includes twelve comprehensive case studies that estimate public values for a diverse set of cultural goods. The authors demonstrate the potential utility of these techniques, and highlight the important social values that cultural heritage can generate. Given limited resources, such studies can help set priorities and aid the decision making process in terms of their preservation, restoration and use. The authors conclude by reviewing the majority of cultural valuation studies done to date, and draw some general conclusions about the results achieved and the potential benefits, as well as the limitations, of valuing these types of goods.


This highly original book will be of great use and interest to academics in
the fields of environmental, resource, and cultural economics, as well as
NGOs and policymakers involved in cultural heritage at the national,
international and global level.



Ståle Navrud, Associate Professor of Environmental and Resource Economics, Agricultural University of Norway and Richard C. Ready, Assistant Professor of Environmental and Natural Resource Economics, Pennsylvania State University



Hardcover: 320 pages

Publisher: Edward Elgar Publishing (July 31, 2002)

In his award-winning book The Collaboration Challenge, James E. Austin demonstrated how nonprofits and businesses can succeed through strategic alliances. Now, in Meeting the Collaboration Challenge, the Drucker Foundation provides specific guidance to help nonprofits of every size put collaboration into practice. This workbook, its companion videotape, and The Collaboration Challenge help your nonprofit organization further its mission through strategic alliances with businesses.
From the Publisher
"The workbook is a valuable read for any budding social entrepreneur and it is a wonderful companion to the book."
--Richard Steckel, AddVenture Network, Inc.

Praise for The Collaboration Challenge
"Austin has performed a valuable service for nonprofit organizations and their corporate partners by illuminating the dynamics of successful relationships. His useful book deserves to be widely read by leaders in both sectors concerned about increasing the effectiveness of their social action...

Stephen E. Weil has long been considered one of the museum community's most insightful (and frequently wittiest) commentators. In this volume of twenty-nine recent essays, his overarching concern is that museums be able to "earn their keep"-that they make themselves matter-in an environment of pontentially shrinking resources.

Review


Written by Stephen E. Weil experienced and witty commentator on the museum community who is currently the Scholar Emeritus in the Smithsonian Institution's Center for Education and Museum Studies, Making Museums Matter is an outstanding selection of informed and informative essays about the difference that museums make, their role in preserving and showcasing history and art to the public, cost-related problems plaguing museums today, and a great deal more. Making Museums Matter is enthusiastically recommended as a most thoughtful and authoritative treatise on these notable and noble institutions.---Midwest Book Review

This book offers an overview of the contemporary global entertainment marketplace and provides advice on identifying, targeting, and reaching a market. Chapters concentrate on specific media, including movies, television and radio, cable and satellite, publishing, music, sports, travel and tourism.

Photographer Annie Leibowitz collaborates with American Express on a portrait exhibition. Absolut Vodka engages artists for their advertisements. Philip Morris mounts an "Arts Against Hunger" campaign in partnership with prominent museums. Is it art or PR, and where is the line that separates the artistic from the corporate? According to Mark Rectanus, that line has blurred. These mergers of art, business, and museums, he argues, are examples of the worldwide privatization of cultural funding.



In Culture Incorporated, Rectanus calls for full disclosure of corporate involvement in cultural events and examines how corporations, art institutions, and foundations are reshaping the cultural terrain. In turn, he also shows how that ground is destabilized by artists subverting these same institutions to create a heightened awareness of critical alternatives.



Rectanus exposes how sponsorship helps maintain social legitimation in a time when corporations are the target of significant criticism. He provides wide-ranging examples of artists and institutions grappling with corporate sponsorship, including artists' collaboration with sponsors, corporate sponsorship of museum exhibitions, festivals, and rock concerts, and cybersponsoring. Throughout, Rectanus analyzes the convergence of cultural institutions with global corporate politics and its influence on our culture and our communities.


Mark W. Rectanus is professor of German at Iowa State University.


Paperback: 298 pages

Publisher: University of Minnesota Press (1 May 2002)

What are the "cultural industries"? What role do they play in contemporary society? How are they changing?

The Cultural Industries combines a political economy approach with the best aspects of cultural studies, sociology, communication studies and social theory to provide an overview of the key debates surrounding cultural production.
The book:

Considers both the entertainment and the information sectors
Combines analysis of the contemporary scene with a long-range historical perspective
Draws on an range of examples from North America, the UK, Europe and elsewhere

Hesmondhalgh's clearly written, thoroughly argued overview of political-economic, organizational, technological and cultural change represents an important intervention in research on cultural production, but at the same time provides students with an accessible, indispensable introduction to the area.

Paperback: 290 pages

SAGE Publications; 1st edition, May 2002

Marketing guidebook providing recommendations, guidelines and key concepts for developing a successful sponsorship program. Includes chapter objectives, case studies, questionnaires, example documents, bibliography, list of resources, index and accompanying CD-ROM. Forewords by John Blyth, Vice President of Public Affairs, McDonald's Australia, and Bob Heussner President of GM Event Works. Skildum-Reid is a consultant in sponsorship strategy with 17 year's experience. Grey is Vice President of Marketing and Strategic Alliances of the US fund for UNICEF.

In a time of static funding levels, where marketing strategies are lauded as the saviour for the arts, leadership is often overlooked as a legitimate means of supporting the arts. To enable leadership to support the arts, it is essential to understand the temper of cultural policy, both historic and current, and then to build on the findings to develop the characteristics of effective arts leadership. Why entrpreneurial arts leadership? This book provides the answer through historical analysis, case studies and a survey of arts leaders, during one of the more challenging periods of cultural industry evolution.


The ""Entrepreneurial Arts Leader"" is grounded in an understanding of cultural policy, management, art history, entrpreneurship and creativity, and is cross-disciplinary. It features a comprehensive bibliography and models of entrpreneurial arts leaders, and will be of seminal importance to arts managers, administrators, cultural makers and students.


About the Author


Ruth Rentschler is the director of the arts and entertainment management program at Deakin UniversityMelbourne. She is the author of many award-winning professional papers and the editor of several books, including the Cultural and Entertainment Industries Handbook, Innovative Arts Marketing, and Shaping Culture.



Paperback: 250 pages

Publisher: University of Queensland Press (January 1, 2008)

Globalization expands and contracts daily, as art and artists cross and recross borders. Motorcycles, fashion houses, and vacuum cleaners find themselves exhibited in art museums, complete with their corporate identities intact. Corporate collections grow in size and influence, while Saatchi & Saatchi and Altoids Curiously Strong Mints roll off gallery-goers' tongues. "Art & Economy" gathers together essays which take a variety of stands on these multiple interrelations, as well as on artists whose work deals directly with our economic reality, such as Acces Local, Liam Gillick, Eva Grubinger, and Peter Zimmerman. It goes without saying that this book is a good deal.

Edited by Zdenek Felix & Beate Hentschel, Dirk Luckow. Essays by Konstantin Adamopoulos, Gerard A. Goodrow, Susan Hapgood, Michael Hutter, Helene Karmasin, Michael Muller, Andreas Spiegel, Wolfgang Ullrich.


Zahlreiche Künstlerinnen und Künstler setzen sich heute mit den Erscheinungen einer wirtschaftlich geprägten Umwelt auseinander. Sie greifen Bilder, Prozesse und Strategien der Wirtschaft auf, um mimetisch oder prozesshaft Phänomene und Bedingungen der Wirtschaftsrealitäten zu reflektieren. Diese ambivalenten, nie affirmativen Annäherungen spiegeln künstlerische Positionsbestimmungen in einer globalökonomisch geprägten Zeit. Wirtschaft, Design und Werbung suchen ihrerseits aktiv die Nähe zur Kunst. Unternehmen treten als kompetente Auftraggeber und Sammler auf. Kunst dient dazu, eine Unternehmensidentität zu kreieren, Mitarbeiter zu motivieren, wirtschaftliches Handeln über gesellschaftliche Verantwortung zu legitimieren.
Art & Economy versammelt Positionen, die zu diesem Wechselverhältnis Stellung nehmen. Kann Kunst eine Doppelexistenz zwischen künstlerischer und ökonomischer Identität führen? Kommt ihr mit der Bildung kreativer Synergien eine neue Rolle zu? Welchen Wert hat die Kunst für die Wirtschaft? Kann sie deren Funktionsweisen mit ihren Mitteln offen legen?

Since its beginnings in the ducal palaces of 16th century Italy, opera has served not only as the patrician art form par excellence but just as importantly as an arena of civic performance. The Operatic State examines the cultural, financial, and political investments that have gone into the maintenance of opera and opera houses across Italy, France, Russia, the United States, Australia and the UK, and which have led to opera's nearly immutable form throughout wars, revolutions, and vast social changes throughout the world. Bereson argues that by legitimising the power of the state through universally recognised ceremonial ritual, opera enjoys a privileged status across three continents, often to the detriment of popular and indigenous art forms.


Contents:
Acknowledgements. 1. Introducing the Powerbrokers 2. O Roma O Morte The Origin of European Opera - the Italian Roots 3. Of Kings and Barricades From the Heart of Versailles to the Place de la Bastille 5. The Disunited Kingdom London's Operatic Battles 5. Playthings of the Austro-Hungarian and Prussian Empires 6. The Jewel in the Crown Opera in St Petersburg and Moscow Before, During, and After the Russian Revolution. Why Opera Was Retained by the Bolsheviks 7. Magnificence of the Met: The Commercial Fable High Society, Corporations, and the State 8. The Chip in the Harbour The Queen's Blessing, the Symbol of the New World: Democracy Rears its Unwanted Head 9. Other Operas - Other Worlds Nineteenth Century New World Opera Conclusion


Hardcover 240 pages (March 21, 2002)

Publisher: Routledge,an imprint of Taylor & Francis Books Ltd

From Absolut Vodka's sponsorship of student art shows to BMW's product placement in the gallery, corporate sponsorship and business involvement in the visual arts have become increasingly common features in our cultural lives. Chin-Tao Wu's book is the first detailed analysis of this infiltration. She examines what is gained by business's accumulation of "cultural capital" and her analysis asks urgent questions of the role of museums, galleries and finally of the function of art in public spaces.

Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. Sustainable cultural tourism can only occur when the two sides form a true partnership based on understanding and appreciation of each other's merits. The authors - one, a tourism specialist, the other, a cultural heritage management expert - present a model for a working partnership with mutual benefits, integrating management theory and practice from both disciplines. Cultural Tourism is the first book to combine the different perspectives of tourism management and cultural heritage management. It examines the role of tangible (physical evidence of culture) and intangible (continuing cultural practices, knowledge, and living experiences) heritage, describes the differences between cultural tourism products and cultural heritage assets, and develops a number of conceptual models, including a classification system for cultural tourists, indicators of tourism potential at cultural and heritage assets, and assessment criteria for cultural and heritage assets with tourism potential. Cultural Tourism provides professionals and students in each field with a better understanding of their own roles in the partnership, bridging the gap via sound planning, management, and marketing to produce top-quality, long-lasting cultural tourism products.

This Australian content-based book provides anyone involved in event management with an introduction to the principles associated with planning, managing and staging festivals and special events. This book presents the study of festival and special event management, introducing readers to the concepts of festival and event planning, management, stage and logistic management, the importance of marketing and promotion, and event evaluation and reporting.

The concept of "heritage" covers the elements of the world that we feel are worth preserving for future generations. This book examines the wide variety of immovable or place-based heritage sites that make up a cultural and national heritage, from historic areas and buildings to the wilderness. Australian perceptions and approaches are discussed and compared to those in the US, New Zealand, and several western European countries.



Paperback: about 400 pages

Publisher: Oxford University Press (March 1, 2002)

The only comprehensive guide to the research, design, coordination, evaluation, and marketing of all types of special events

The future is bright for event managers equipped with the essential training and skills required to research, plan, schedule, organize, and market special events anywhere in the world. In this Third Edition of his definitive guide to the profession, Dr. Joe Goldblatt, CSEP, imparts the logistical know-how and the theoretical understanding needed to take advantage of the countless opportunities in this rapidly growing field. From developing the event vision to managing vendor contracts, from event advertising to the latest in event management technology, Dr. Goldblatt provides authoritative guidance on every aspect of this complex and demanding profession. This outstanding new edition:


* Includes over 35 inspiring and helpful new photographs
* Features real-world case studies in 21st-century event management

* Emphasizes the growing globalization of the profession

* Examines new technologies, including the Internet and new software packages

* Prepares candidates to pass the Certified Special Events Professional (CSEP) exam


The Wiley Event Management Series-Series Editor, Dr. Joe Goldblatt, CSEP
The Wiley Event Management Series provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.


Hardcover: 488 pages

Publisher: Wiley; 3 edition (December 28, 2001)

This book describes the state of the art of tourism planning and management in national parks and protected areas. It also provides guidelines for best practice in tourism operations. Other objectives are to: Describe case studies and guidelines that contribute to conservation of biological diversity; consider the role of local communities within or near these areas; outline the development of tourism infrastructure and services; discuss visitor management; provide guidelines to enhance the quality of the tourism experience. The focus is global and the book will appeal to both academics and practitioners.

Des villes connues pour leur intérêt architectural et pour les manifestations qu'elle hébergent sont devenues des pôles touristiques. Certaines parmi elles et d'autres moins célèbres proposent à leurs visiteurs une offre innovante. Toutes s'organisent pour capter les clientèles, développer l'offre et fixer le séjour des touristes. Ces formes d'organisation et ces sortes d'innovation sont présentées ici, à partir d'exemples.


# Broché: 137 pages
# Editeur : L'Harmattan (1 novembre 2003)

Shane Simpson's book 'Music Business' was originally published in 1994 and has been an invaluable reference tool and guide for, not only the experienced players in the industry, but also a 'must-read' for anyone interested in forging a career in the challenging, hazardous and rewarding music industry. After selling out its initial 6000 copy print runs, 'Music Business' has been fully updated and completely rewritten with the latest changes, expanded to enhance previous topics as well as take up new technologies and industry issues. Plus it's added over 150 pages to the initial edition to incorporate the array of changes in the entertainment industry as it affects music. Shane Simpson is the principal of Simpson's Solicitors, a firm specialising in intellectual property, media, arts, entertainment and new technology law. He has been a barrister, legal academic and a professional musician.

Creative Europe: On Governance and Management of Artistic Creativity in Europe

An ERICarts Report to the NEF
Prepared by: Danielle Cliche, Ritva Mitchell, Andreas Wiesand
in co-operation with Ilka Heiskanen (FinnEkvit) and
Luca Dal Pozzolo (Fondazione Fitzcarraldo)

Grantwriters, it turns out, have plenty in common with fiction and nonfiction storytellers. Like these other writers, says Cheryl A. Clarke in Storytelling for Grantseekers, grantseekers need to "transport readers to another location and teach them about people they may know nothing about." Grantwriting is often a tedious experience. Make it creative, says Clarke. To better capture the imagination (and wallet) of your audience, observe your agency in action as would a reporter, then craft what you see into a narrative as would a novelist. Your nonprofit agency is your hero; your story is about "people being helped, and their lives possibly being changed forever" because of the services provided by your agency. This is a passionate, clear, knowledgeable guidebook, sure to "put the joy and creativity back into the grantseeking process." With additional chapters on finding and cultivating appropriate grantmakers, forming a budget, and packaging your proposal. --Jane Steinberg , Amazon