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This title will help future museum professionals assess the various training options in museum studies. It poses a series of questions to help you research graduate training programs and plan a museum career. Topics covered include: choosing between a certificate and a masters degree; finding an internship to suit your needs; and the value of a museum studies degree in the real world. Written by the chair of the museum studies department at John F. Kennedy University and reviewed by students and faculty at museum studies programs across the country.


80 pages, Paperback (April 1, 2001)
American Alliance of Museums, 2001-04-01
Model programs in 19 American museums offer insights as to how institutions are dealing successfully with issues of accessibility, making adjustments to policy, programs, and facilities in order to reach out to people with disabilities and older adults. This richly illustrated book with its extensive bibliography is an important resource for all museums following the landmark legislation of the Americans with Disabilities Act (ADA).


Paperback: 223 pages

Publisher: Five Senses (April 2001)
Five Senses, 2001-04-01
Cultural tourism has been identified as one of the most important of the global tourism markets. Europe hosts a vast treasure house of cultural attractions and the level of competition between cities, regions and nations to attract cultural tourists is increasing. This book reviews the cultural tourism market in Europe, based on recent surveys. It analyses the way in which cultural attractions are produced for and used by cultural tourists and pays attention to specific types of cultural attractions including museums, art galleries, monuments and heritage attractions and the management, marketing and cultural issues surrounding them.


Hardcover: 272 pages

CABI Publishing (March 2001)
CABI Publishing, 2001-03-29
Visionary activist and author Jeremy Rifkin exposes the real stakes of the new economy, delivering "the clearest summation yet of how the Internet is really changing our lives" (The Seattle Times).
Imagine waking up one day to find that virtually every activity you engage in outside your immediate family has become a "paid-for" experience. It's all part of a fundamental change taking place in the nature of business, contends Jeremy Rifkin. After several hundred years as the dominant organizing paradigm of civilization, the traditional market system is beginning to deconstruct. On the horizon looms the Age of Access, an era radically different from any we have known.
Jeremy P Tarcher, 2001-03-19
 
The report traces the history, theoretical underpinnings, values, and methods of community cultural development practice, emphasizing its effectiveness as a response to the social and economic forces that weaken cultural ties, and offer is recommendations to strengthen and support the field.

The Creativity & Culture theme at The Rockefeller Foundation has endeavored to maintain and build on the Foundation's tradition in the arts and humanities of an "assertive humanism," responsive to contemporary social conditions. As globalization accelerates, community cultural development practice is more and more widely recognized as a powerful means of awakening and mobilizing alternatives to imposed cultural values. It is our hope that this report will help to further develop both the theory and practice of community cultural development.


About the authors


Since 1978, Adams and Goldbard have consulted with a wide variety of public and private agencies, most of them involved in cultural policy, artistic production and distribution, and cultural development planning and evaluation. The authors are happy to receive your responses to this publication directly. You may contact them by e-mailing goldbard@oz.net or by writing them at: Adams & Goldbard, PO Box 30061, Seattle, WA 98103-2061.


PARTNERSHIPS AFFIRMING COMMUNITY TRANSFORMATION (PACT): PACT is an annual competitive program that supports community cultural development projects - projects undertaken by artists and other cultural professionals in collaboration with other community members to express identity, concerns, and aspirations through the arts and media, building cultural capacity and contributing to social change.
For printed copies of the report, please write to:

Rockefeller Foundation

Job #3186 "Creative Community"

P.O. Box 545
Mahwah, N.J. 07430
Rockefeller Foundation, 2001-03-01
Before the curtain rises, careful planning, budgeting and scheduling must be overseen--making even the smallest production potentially complicated. This one-of-a-kind guide simplifies this complex task, giving theater operators, managers and bookkeepers a solid working knowledge of the fiscal, promotional and administrative operations that are crucial to getting a production mounted.
From operating statements and fire safety to advertising and running the box office, this guide helps managers to organize their productions and keep their numbers straight by offering dozens of templates, charts and contracts that can be customized to suit their needs. Best of all, every form and system included has been used successfully in a real operating theater, ensuring readers this advice will work.
North Light Books, 2001-03-01
It used to be that developing customer relationships in a mass-market economy didn't matter. All a successful company had to do was make products that people generally liked--build it and they would come. Patricia Seybold thinks those days are long gone. Thanks to the Internet, customers matter more than ever, and companies that don't get it simply won't make it. In The Customer Revolution she writes, "For the first time in the history of modern business, it's now cost-effective for companies to establish relationships with each and every customer who wants us to know him."

Seybold outlines the principles of the "customer economy" and looks at 14 companies, including Charles Schwab, Snap-on, and Hewlett-Packard, who are in the process of refocusing their businesses to meet customer needs and expectations by measuring and running their businesses on metrics such as customer satisfaction, acquisition, retention rates, and wallet share. In the customer economy, building brand means more than creating a clever logo--it requires creating an "experience that your customers love." She offers up a set of practices--what she calls a "Customer Flight Deck"--that allows companies to monitor and tune the success of their customer contacts. Customer relationships are so important, Seybold believes that a new metric of corporate reporting will emerge alongside profit and loss, return on assets, and P/E ratios--one she calls a "Customer Value Index" designed to give investors the means to measure a company's performance by looking at the present and future value of its customer base. As with her previous book Customers.com, The Customer Revolution should be required reading for managers at any company--old or new--who are assessing the real impact of the Internet on their businesses. Highly recommended. -- Amazon.com
Crown Business, 2001-03-01
Like it or not, your success is determined as much by how well you promote your work as by the quality of your work. Thankfully, online promotion has opened up a whole new channel for you to generate opportunities for both you and your firm to get the word out. Yet you should not stray into this brave new world uninformed or without a strategy for using the speed and reach of the Web to your advantage.


In Self-Promotion Online: Marketing Your Creative Services Using Web Sites, Email and Digital Portfolios, (North Light Books) Ilise Benun shows you how to boost your bottom line by developing a Web site and an online marketing plan that will increase your exposure worldwide and provide both current and prospective clients with "anytime access" to you and your work. You'll make it easy for them to find you in their moment of need and ensure that they choose you over the competition.


Why wait? Plug in and extend your marketing efforts with the power and scope of the latest technology. You'll experience greater credibility, attract more business, influence more people and broadcast your talents and services with the click of a button.


Paperback: 128 pages

Publisher: North Light Books (1 Mar 2001)
North Light Books, 2001-03-01
The Music Manager's Forum (MMF) was founded in 1992 to focus on the profession of the artist manager. Its members include the managers of some of the biggest acts in the world, as well as music-business professionals. As well as championing the managers' and artists' cause to governments, the organization shares its considerable knowledge and experience with its members. And now, through The MMF Guide to Professional Music Management, non-members can benefit, too. For anyone interested in music management, this comprehensive insider guide is a must. Topics include: managing contracts, guidelines for artist management agreements, recording contracts, enforceability of agreements, producer contracts, publishing contracts, agents, live perform ances, press and public relations, managing merchandising, insurance, band agreements, and information and communication technology. Also includes an international directory of MMF managers.


398 pages (March 2001)

Publisher: Sanctuary Publishing
Sanctuary Publishing, 2001-03-01
For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation's premier letter-writing tutor--direct mail expert Mal Warwick--shows fundraisers what makes the best letters work. Whether its general advice about the most effective mail strategies, or specific advice for those interested in the details of a direct mail campaign, Warwick keeps fundraisers on track when he reminds: "You're writing for results--not a Pulitzer Prize."

In How to Write Successful Fundraising Letters, Warwick's step-by-step model for writing a successful appeal walks you through the critical stages; his topics range from laying the groundwork for a prosperous campaign all the way through to the importance of thanking donors. Supported by an extensive collection of model letters, Warwick's no-nonsense, jargon-free work has helped thousands of fundraisers achieve results.
Jossey Bass, 2001-02-15
What happens when the old elite distinctions between highbrow and lowbrow no longer apply? When artists show at K-Mart, museums are filled with TV screens and thebrand name on a shirt is worth more than its cut? Welcome to the world of Nobrow.
Methuen Publishing Ltd, 2001-02-08
John Seabrook, The New Yorker's "Buzz Studies" writer, deftly conveys the hubbub of modern pop culture, the blending of highbrow and lowbrow tastes, into a new sensibility he dubs "Nobrow." In Nobrowland, nobody can sell out, because art and commerce have fused like colliding electrons. America used to be split between "stark intellectuality and the plane of stark business," but now, as Puff Daddy observes, "It's all about the Benjamins [$100 bills]." It's not just that an Oxford-bred guy like Seabrook is a connoisseur of Biggie Smalls, it's that everyone, high and low, wants to feel part of the Buzz, to soak up the power of celebrity success. Puffy's rap hit constitutes "merchandising, advertising, salary-boasting, and art all at once," says Seabrook. Nowadays, "commercial culture has to do the work that both high and folk culture used to do--not only enlighten and teach but bond families and communities."

Nobrow is itself a work of Nobrow art, shape-shifting like a Beck tune: it's art appreciation, memoir, social history, high-altitude academic theory, and shoe-leather reporting all at once. Seabrook captures world-historical figures in action: George Lucas, MTV's Judy McGrath, music exec Danny "Nirvana" Goldberg, and kabillionaire David Geffen, who helped bring you Tom Cruise and DreamWorks. The big book on Geffen may be The Operator, but Seabrook can nail him in a phrase: "The boredom in his eyes, which seemed on the verge of spilling over into other parts of his face, was held in check by his lively eyebrows." And no one has outdone Seabrook's jaunty account of his elite magazine's Nobrowification by Tina Brown, who established "a hierarchy of hotness."

Seabrook doesn't score on every shot, but it's fun to watch him play. He's like a kid brother to his cult idol, George W.S. Trow, author of the prescient 1978 classic Within the Context of No Context. If Eustace Tilley, The New Yorker's famous monocled snob icon, got zonked on "chronic bubonic" pot and gangsta rap, he might have written this dizzy yet erudite book. Indeed, one might not be altogether amiss in calling it "da bomb." --Tim Appelo, Amazon

...Seabrook is at his best in dryly sending up the artificiality and arbitrariness of life in the culture ministries. --- The New York Times Book Review, Alexander Star

Geheimtipp! Der Untertitel erklärt es: "The culture of marketing - the marketing of culture". John Seabrock, Reporter beim "New Yorker", analysiert, wie die Kulturlandschaft sich verändert: Aus highbrow wird nobrow. --- Tagesspiegel (Berlin)

Welcome to nobrow, the new culture zone in America. High brow and low brow are gone along with high culture and low culture.
Nobrow is a megamall, megabucks emporium where everything is hot, fresh and new. And nothing lasts. Culture is marketing, marketing is culture and youth culture rules.

Nobrow is Elton John singing "Candle in the Wind" at Princess Di's funeral and making a hit record out of it later.
Nobrow is the MTV awards at the Metropolitan Opera. It's a BMW commercial set to hip hop.


Nobrow is the New Yorker magazine guest edited by Roseanne Barr.
Las Vegas is the capital of "Nobrow Nation" and Times Square is its Eiffel tower. What's different in Nobrow Nation is that the old arbiters of taste and style are gone and with them the only real class distinctions America ever had.

The culture wars now are the fights over market share. Nobrow - in the first hour of the Connection. --- The Connection


About the author


John Seabrook is a staff technology writer for The New Yorker whose books include "Deeper; My Two Year Odyssey in Cyberspace," and "Deeper: My Adventures on the Net." His articles have appeared in Vanity Fair, Harper's, and The Nation. He lives in New York City.
Random House USA Paperbacks, 2001-02-01
An overview and analysis of the politics of the arts in Britain since 1945, and especially since 1979. The changing nature of arts politics will be examined in the light of developments at the local, regional, national, and European Union levels. Case-studies will be used to illustrate how central government attempts to commodify arts policy have been undertaken, and what the consequences of these attempts have been.
Palgrave MacMillan, 2001-01-01
Offering expert advice for every phase of museum store management, this volume is essential reading for anyone planning to open or manage a museum store. Theobald takes the guesswork out of planning and managing the museum store, informing the manager on all relevant topics such as sales tables, profits, licensing, training, product promotion, publications, inventory, merchandise, and trademarks, just to name a few. The Second Edition contains an additional chapter on merchandising, updated statistics, POS information, more illustrations and examples, additional advice on Related/Unrelated products ("Tax Status and the IRS"), and Internet information on vendors and other resources.


Mary Miley Theobald graduated from the College of William and Mary in Williamsburg, Virginia, then put her B.A. in American History and her M.A. in Administration and Interpretation of Historic Sites to good use across town at Colonial Williamsburg. She soon found that she liked history best when it made money for museums. Over the years she developed historically accurate products for the Historic Area stores, assisted in the opening of three "new" historic shops, and learned a good deal about managing these nine establishments and training their costumed employees in historical interpretation. Today Theobald is an adjunct at Virginia Commonwealth University where she teaches American history and museum studies, a sometime museum store consultant, and a freelance writer.


Paperback: 260 pages

Publisher: Altamira Press; 2 edition (December 2000)
AltaMira Press,U.S., 2001-01-01
Book Description
This book brings together two very disparate areas, economics and culture, considering both the economic aspects of cultural activity, and the cultural context of economics and economic behavior. The author discusses how cultural goods are valued in both economic and cultural terms, and introduces the concepts of cultural capital and sustainability. The book goes on to discuss the economics of creativity in the production of cultural goods and services; culture in economic development; the cultural industries; and cultural policy. An important topic analyzed in a stimulating and nontechnical style.

Book Info
A text considering the relationship between economics and culture as both areas of discourse and as systems of social organization, based on a foundation of value theory. Also discusses the economics of creativity in the production of artistic goods and services, cultural policy, cultural industry, and culture in economic development. DLC: Economics--Sociological aspects.
Cambridge University Press, 2000-12-21
'Arts, Entertainment and Tourism' is a pioneering text that, by focusing on the consumer, investigates the relationship between these 3 industries and how this relationship can be developed to its best competitive advantage.


Issue-led, this text draws on appropriate disciplines rather than using one single approach, to examine issues in arts and entertainment within the framework of cultural tourism.



Written to meet the needs of students studying on management courses in the arts, tourism and leisure, 'Arts, Entertainment and Tourism':

Describes the general arts and tourism background
Identifies a framework for analysis that acknowledges differing levels of interest in the arts and entertainment
Discusses the arts and entertainment that feature (past and present) in tourism
Examines the reasons why the arts, entertainment and tourism have an interest in each other and how they go about developing the relationship
Examines the relationship: are there tourists in audiences and do the arts and entertainment attract tourists to a destination?
Evaluates the wider effects (good and bad) on both the arts and tourism
Discusses the direction of future developments by arts and tourism organizations and for future research



International text with case studies from around the world
Managerial relevance but based on Academic disciplines
Includes Entertainment as well as the 'high' arts


Paperback: 244 pages

Butterworth-Heinemann, January 2001
Routledge, 2000-12-12
This Second Edition of Cost-Effectiveness Analysis continues to provide the most current, step-by-step guide to planning and implementing a cost analysis study.


Henry M. Levin and Patrick J. McEwan use detailed and varied examples from studies and articles, ranging from education to public health, to introduce the principles and practice of cost-effectiveness analysis. The authors take account of both the costs and the effects of selecting alternatives, and suggest methods of minimizing the costs of research. New to this edition: expanded coverage of cost effectiveness from types of technique to use, to how to interpret the data; the latest information on cost benefits analysis and how to relate it to outcome measures; in-depth chapter-end exercises to enable readers to sharpen their ability to evaluate policy options and program effectiveness; feedback appendix for readers to evaluate their responses to exercises; comprehensive bibliography of methodological sources on cost analysis and educational settings grouped by category.


This thorough volume primes the reader to deal with any evaluation situation by studying cost-effective analysis in relation to cost-benefit analysis, cost-utility analysis, and cost-feasibility analysis.
SAGE Publications, Inc, 2000-11-10
 
The creative industries are a growing economic as well as cultural force. This book investigates their organizational dynamics and shows how companies structure their work processes to incorporate creative employees' needs for autonomy while at the same time controlling and coordinating their output. Research in television and radio broadcasting, publishing, advertising, the recorded music industry and the performing arts is used to show the variety of ways in which organizations respond to the creative imperative. The authors help to answer a larger question which has been neglected in theories of management and organizational behaviour, namely: what should replace the management principles and practices inherited from industrial society in the types of organization which predominate in post-industrial society? The arguments and evidence are made accessible to a multidisciplinary audience of students and researchers with an interest in the study of organizations as well as to managers in the creative industries.
Open University Press, 2000-11-01
The practical, step-by-step guidance packed into this book shows aspiring theatrical producers just how to set up and run a successful stage company. Starting with forming a company, the author explains how to establish and fund a budget; book a stage venue; obtain necessary licenses and insurance; see that health/safety regulations are in compliance with local laws; then cast, rehearse, and put the show on view for the public and critics. Details on the duties of the house manager, stage manager, technical crew, and box office help are all included, along with tips on publicizing and promoting shows.

Gill Davies is the author of Create Your Own Stage Effects and the forthcoming Create Your Own Stage Makeup. A theater-production expert, she lives in Pembrokeshire, England.
Watson-Guptill Publications, 2000-11-01
Corporations around the globe count on Madison Avenue advertising agencies to promote their images and products. These ad agencies, in turn, make a lot of money off those corporations. Small businesses and one-person entrepreneurial operations simply cannot afford the services of large, professional ad agencies to promote their businesses. With the explosion of Internet usage, marketing on the Web is highly attractive to many businesses. Using this resourceful guide, businesses can create and execute a complete online marketing strategy (including a Web site and free software tools) for less than 500 a year. The secrets of making a Madison Avenue-style marketing splash that includes increased sales, improved customer satisfaction, and brand recognition are available to everyone-without breaking the bank.
ebrandedbooks.com,US, 2000-11-01
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