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Subscribe Now! is to date one of the best guides available in the arts business for increasing attendance to symphonies, ballets, operas, and music festivals. Although it was first written in 1977, this guide can still be a valuable asset to any organization trying to increase ticket sales and boost their audience numbers. While some of the data has changed over time due to inflation, the instructions and guidance Mr. Newman provides is invaluable to this day.----American Symphony Orchestra League

"My first job was as marketing director of a regional music theatre company. I was a journalism grad with little "arts" experience. This was a wonderful book. It really helped me understand our audience. It was at my right hand throughout the two years I held that job."
Theatre Communications Group Inc.,U.S., 1989-09-14
Explores a wide range of options for those working in the arts field -- traditional fundraising from public, private, and corporate sources; earning it through various activities; saving it by sharing costs and activities with other organizations; and understanding new technology opportunities. It also provides analysis of three grant proposals.
First published in 1983, ArtsMoney established itself as a farsighted and cogent guide to fiscal solvency for nonprofit arts organizations, Joan Jeffri's approach is unique: she develops a philosophy for total fiscal management of the nonprofit, then describes how fundraising can be incorporated into that plan as one of many elements, rather than as the sole panacea for all of the organization's financial woes.

About the author

Joan Jeffri is the Director of the Program in Arts Administration at Columbia University' Teachers College, and Director of the Research Center for Arts and Culture. She is the current president of the Association of Art Administration Educators. From 1981-1990, she served as an executive director of The Journal of Arts Management and Law. She is author of Arts Money: Raising It, Saving It, Earning It (1989); The Emerging Arts: Management, Survival and Growth (1990), and editor of Artisthelp: The Artist‚s Guide to Work-Related Human and Social Services (1990); and The Actor Speaks, The Painter Speaks, and The Craftsperson Speaks (Greenwood Press, 1994, 1993, 1992), as well as numerous studies on artists, including "Information on Artists I and II" and "The Artists Training and Career Project." Her first careers were as a poet, with Louis Untermeyer as her mentor, and an actress, appearing in the national tour of The Homecoming, in the Boston Company of The Effect of Gamma Rays on Man-in-the-Moon Marigolds and with the Lincoln Center Repertory Company in New York City.

Paperback 301 pages (December 1989)

Publisher: University of Minnesota Press
University of Minnesota Press, 1989-05-25
About the author:

A prolific and distinguished scholar, Weisbrod has written or edited 15 books and more than 160 articles and papers on the economics and public policy analysis of poverty, nonprofit organizations, education, health, the causes and consequences of research and technological change in health care, manpower, public interest law, the military draft, and benefit-cost evaluation. His most recent research examines the comparative economic behavior of for-profit, government, and private nonprofit organizations; and the causes and consequences of the growing commercialism of nonprofits. His latest book is To Profit or Not to Profit? The Commercial Transformation of the Nonprofit Sector (Cambridge University Press, 1998).
Harvard University Press, 1988-07-01
The primary function of Professor Shore's practical handbook is to help arts administrators create conditions for successful collaboration by integrating management know-how with the special needs and values of an arts organization. Designed for maximum user convenience, the book presents numerous examples, graphic aids, and anecdotes that help the reader understand and retain important principles and methods.

Table of Contents:



Part One: General Concepts of Management and of Arts Administration

An Overview of Management and of Arts Administration

Management and Arts Administration as Systems of Decision-Making Functions

Part Two: The Planning Function

Planning: Specifying Objectives

Formulating Policies, Preparing Forecasts, and Drawing Up Plans

Part Three: The Organizing Function

Organizing: Creating a Work System


Part Four: The Staffing Function

Staffing: Providing Employment Opportunities

Training and Development

Part Five: The Leadership Function

Leadership: General Concepts and Styles

Communication and Motivation

Part Six: The Control Function

Control: Measures, Standards, and Deviations

Exercising Control in Practice


Glossary of Terms


Index of Names

Index of Organizations

Subject Index

HARVEY SHORE is an Associate Professor of Management in the School of Business at the University of Connecticut.

Hardcover: 225 pages
Publisher: Quorum Books (August 10, 1987)
Praeger, 1987-08-10
A collection of original essays that treats music hall as a prototype modern entertainment industry that turned its pleasure into a business. It examines the architectural development of the halls; the management, performers and audience; the movement of capital; and the relationship between the industry, the local State and the reform lobbies.

Taschenbuch - 208 Seiten

Open University Press, December 1986
Open University Press, 1986-12-01
Arguments for the Arts was published by Arts Scarborough in 1982. In effect, it is a compendium of some of the most powerful arguments for the arts in the different areas of cultural life.

Table of Content:

The Arts in Perspective; The Arts and Society; The Arts and the Environment; The Arts and the Economy; The Arts and Politics; The Arts and Education; The Arts and Life; Selected Readings.

It has been reproduced in the Hot Topics section of the World Culture Project website ( and can be downloaded in total from this site.
Arts Scarborough, 1982-01-01
A unique, comprehensive understanding of the theory and practice of marketing in the context of the arts"

Praeger Series in Public and Nonprofit Sector Marketing

Hardcover - 286 pages
Greenwood Publishing Group, April 1980
Praeger, 1980-04-15
An educator's guide to the use of art as a tool for creative development in young children, from preschool through third grade. Features abundant activities, a color format, online resources on a companion Web site, and other utilities.

Robert Schirrmacher is Instructor with the San Jose/Evergreen Community College District. He teaches and supervises Early Childhood Education majors at two-on campus laboratory child development centers. He has a Ph.D in Early Childhood Education from the University of Illinois. He is an advocate for developmentally appropriate education and quality care for young children and is involved in professional organizations at the local, state and national levels.

# Paperback: 432 pages

# Publisher: Cengage Delmar Learning; 5 edition (March 19, 2005)
Cengage Learning, 1980-01-01
The Asia Pacific Journal of Arts & Cultural Management is an initiative of the University of South Australia's Arts & Cultural Management Program. The journal aims to support the promotion of a research ethos within the arts and cultural sector in the Asia Pacific Region. The Journal will however also consider articles with a wider perspective e.g. from authors outside of Australia and the Asia Pacific Region, if the articles are relevant to the region.

The Journal is comprised of refereed research; industry research that is not refereed; and commissioned articles from leading industry identities.

Published for the first time in the fall of 1998, the International Journal of Arts Management has quickly become essential reading for the arts management community. Each issue is approximately 80 pages in length and covers a wide range of topics and viewpoints of direct interest to academics and practitioners. All articles meet the highest standards of intellectual rigour.

IJAM is a non-profit project, published by the Chair in Arts Management of the …cole des Hautes …tudes Commerciales (HEC) in Montreal. The HEC is the oldest business school in Canada, and is affiliated with the University of Montreal.

International Journal of Arts Management Homepage
Cultural economics is the application of economic analysis to all of the creative and performing arts, the heritage and cultural industries, whether publicly or privately owned. It is concerned with the economic organization of the cultural sector and with the behavior of producers, consumers and governments in that sector. The subject includes a range of approaches, mainstream and radical, neoclassical, welfare economics, public policy and institutional economics.

The editors and editorial board of the Journal of Cultural Economics seek to attract the attention of the economics profession to this branch of economics, as well as those in related disciplines and arts practitioners with an interest in economic issues. The Journal of Cultural Economics publishes original papers that deal with the theoretical development of cultural economics as a subject, the application of economic analysis and econometrics to the field of culture, and with the economic aspects of cultural policy. Besides full-length papers, short papers and book reviews are also published.
The International Journal of Heritage Studies (IJHS) is the academic, refereed journal for scholars and practitioners from many disciplines with a common involvement in the heritage. Heritage varies from the aesthetic object conserved in a museum to wildlife conserved within a nature reserve. Articles concern Museum Studies, Tourism Studies, Heritage Theory and History, Conservation and Restoration Techniques and Law, Cultural Studies, Interpretation and Design.

The International Journal of Cultural Policy aims to provide an outlet for an interdisciplinary and international exploration of the nature, function and impact of cultural policies.It includes a broad view of cultural policy, encompassing culture as a "way of life" as well as culture in the narrower sense of the arts and cultural industries. It is concerned both with the policies of institutions and with the wider discourses which relate to the general conditions of culture.

The Journal addresses itself to policy-makers, practitioners, academics and students with a professional interest in the subject. It carries research papers, information on research in progress, comparative studies, polemical articles and book reviews which are likely to be of interest to an international readership. Some editions of the journal include a series of articles designed around particular themes, which may relate to aspecific set of issues, a geographical region or a particular cultural form.

Although the Journal includes some material on the technical aspects of cultural management, the emphasis of the Journal is on cultural policy and politics ( kulturpolitik) , to which it adopts a pluralistic approach. The Historical range is not limited to any given period, but the journal is primarily concerned with material that is relevant to the contemporary world, and which contributes to a fruitful international exchange of ideas.

3 issues per year
How will technology change the arts world? Who owns what in the information age? How will museums survive in the future? The Journal of Arts Management, Law, and Society has supplied answers to these kinds of questions for over twenty-five years, becoming the authoritative resource for arts policymakers and analysts, sociologists, arts and cultural administrators, educators, trustees, artists, lawyers, and citizens concerned with the performing, visual, and media arts as well as cultural affairs. Articles, commentaries, and reviews of publications address marketing, intellectual property, arts policy, arts law, governance, and cultural production and dissemination, always from a variety of philosophical, disciplinary, and national and international perspectives.
The Journal addresses a wide range of legal issues involving intellectual property, communications, contracts, constitutional law, taxation, and insurance as they relate to music, theatre, sports, dance, literature, architecture and the visual arts.

2 issues per year
Arts & International Affairs  is the official journal of the Policy Studies Organization and of the Institute for International Cultural Relations at The University of Edinburgh.

AIA interrogates the nexus between the arts, politics and markets through a global perspective. Situated within international contexts, the arts encompass the performing, creative and visual industries that envelop the modes of expression in the global political economy. AIA’s interdisciplinary style is imperative to capturing the intersections between people, their creations, their services and institutions. Artistic works often transcend borders and provoke local, national and transnational engagement.

Policy Studies Organization, 2019-06-16
Improving the Performance of Sponsorship aims to provide a complete overview of the general principles of sponsorship to senior managers and marketers. It is also be one of the first viable upper level specialist texts for the teaching of sponsorship.

Ardi Kolah BA, LL.M, FCIM, FIPR, FRSA Chartered Marketer
Master of Laws (LLM), Director of the Institute of Public Relations, Fellow of the Chartered Institute of Marketing, Chartered Marketer and Fellow of the Royal Society of Arts. One of Europes leading marketing and communication practitioners.
The Culture-Gates study began in January 2002 and was finalised in Spring 2003.

Research teams were assembled in Austria, Finland, Germany and Portugal to investigate the gate-keeping systems in their respective cultural labour markets and the impact that gate-keepers have on the career development of women and their aspiration to hold decision-making positions. The results of these research studies are examined in comparison.


ARCult Media, Bonn 2003, 401 pages