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Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services.
Palgrave Pivot, 2018-11-22
This book presents up-to-date information about museums and museology in present-day Asia, focusing on Japan, Mongolia, Myanmar, and Thailand.Asian countries today have developed or are developing their own museology and museums, which are not simple copies of European or North American models. This book provides readers with carefully chosen examples of museum activitiesfor example, exhibition and sharing information, database construction, access to and conservation of museum collections, relationships between museums and local communities, and international cooperation in the field of cultural heritage. Readers are expected to include museum professionals and museology students.Throughout the course of this book, the reader will understand that a museum is not only a place for collecting, representing, and preserving cultural heritage but also plays a fundamental role in community development. This book is highly recommended to readers who seek a worldwide vision of museum studies.The peer-reviewed chapters in this volume are written versions of the lectures delivered by selected speakers at the international symposium "New Horizons for Asian Museums and Museology" held in February 2015 at the National Museum of Ethnology, Japan.
Springer, 2018-08-04
What is the social value of cultural heritage? Is it important economically? Is it worth investing in or subsidising cultural heritage projects? Can heritage really be called a strategic resource for the 21st century? The authors of the articles in this, the first publication to examine the impact of cultural heritage on its socio-economic environment in Central Europe, seek answers to these very questions. The book features a cross-sectional analysis of the theoretical potential of heritage, along with nine case studies. The subjects of these studies are historic sites (historic city centres, castles, manorial complexes, a factory, a mill, a barracks, and a parish hall) in Belarus, Estonia, Hungary, Poland, Serbia and Slovakia, as well as one example of intangible heritage classical music festivals staged in Czechia. Some of them are presentations of exemplary projects by local authorities or private investors in the field of leveraging heritage for local development, but there are also negative examples showing wasted opportunities. Pages: 264
2017-11-02
The Spy Museum, the Vacuum Cleaner Museum, the National Mustard Museumnot to mention the Art Institute, the Museum of Modern Art, and the Getty Center: museums have never been more robust, curating just about everything there is and assuming a new prominence in public life. The Return of Curiosity explores museums in the modern age, offering a fresh perspective on some of our most important cultural institutions and the vital function they serve as stewards of human and natural history. Reflecting on art galleries, science and history institutions, and collections all around the world, Nicholas Thomas argues that, in times marked by incredible insecurity and turbulence, museums help us sustain and enrich society. Moreover, they stimulate us to think in new ways about our world, compelling our curiosity and showing us the importance of understanding one another. Thomas looks at museums not simply as storehouses of old things but as the products of meaningful relationships between curators, the public, history, and culture. These relationships, he shows, dont always go smoothly, but they do always offer new insights into the many ways we valueand try to preservethe world we live in. The result is a refreshing and hopeful look at museums as a cultural force, one that, by gathering together paintings, tropical birds, antiques, or even our own bodies, offers an illuminating reflection of who we are.
Paperback: 144 pages
Reaktion Books, 2016-07-01
The study of the museum visitor has undergone radical transformation. Each author here has asked unfamiliar questions and responded with fresh answers. Some of these questions involve the visitor's identity, what she brings to her museum experience. Can we gain entry into this experience? Does more technology really increase access to the objects themselves? Others probe the very nature of museum going and exhibition making, demanding that we reexamine the traditional exhibition to reposition the visitor and her meaning-making at the centre. The volume provokes imaginative research and encourages new conclusions.
Transcript Verlag, 2016-06-15
Celebrating the diversity of institutions in the United States, Latin America, and Canada, Remix aims to change the discourse about museums from the inside out, proposing a new, panarchic nonhierarchical and adaptivevision for museum practice. Selma Holo and Mari-Tere Álvarez offer an unconventional approach, one premised on breaching conventional systems of communication and challenging the dialogues that drive the field. Featuring more than forty authors in and around the museum world, Remix frames a series of vital case studies demonstrating how specific museums, large and small, have profoundly advanced or creatively redefined their goals to meet their ever-changing worlds.
University of California Press, 2016-04-08
Drawing together nearly 40 years of experience, Museums without Borders presents the key works of one of the most respected practitioners and scholars in the field. Through these selected writings, Robert R. Janes demonstrates that museums have a broader role to play in society than is conventionally assumed. He approaches the fundamental questions of why museums exist and what they mean in terms of identity, community, and the future of civil life.

This book consists of four Parts: Indigenous Peoples; Managing Change; Social Responsibility, and Activism and Ethics. The Parts are ordered chronologically and each begins with an introduction and an overview of the ensuing articles which situates the papers in their historical and cultural contexts. Using an interdisciplinary approach that combines anthropology, ethnography, museum studies and management theory, Janes both questions and supports mainstream museum practice in a constructive and self-reflective manner, offering readers alternative viewpoints on important issues.

Considering concepts not generally recognized in museum practice, such the Roman leadership model of primus inter pares and the Buddhist concept of mindfulness, Janes argues that the global museum community must examine how they can meet the needs of the planet and its inhabitants. Museums without Borders charts the evolving role of the contemporary museum in the face of environmental, societal and ethical challenges, and explores issues that have, and will, continue to shape the museum sector for decades to come.

This book demonstrates that it is both reasonable and essential to expand the purpose of museums at this point in history not only because of their unique characteristics and value to society, but also because of Janes respect and admiration for their rich legacy. It is time that museums assist in the creation of a new, caring, and more conscious future for themselves and their communities. This can only be done through authentic engagement with contemporary issues and aspirations.
Routledge, 2015-12-08
This is the first book to examine how and why museums are political institutions. By concentrating on the ways in which power, ideology and legitimacy work at the international, national and local levels of the museum experience, Clive Gray provides an original analysis of who exercises power and how power is used in museums.
Palgrave Macmillan, 2014-01-14
Are Museums Irrelevant? Museums are rarely acknowledged in the global discussion of climate change, environmental degradation, the inevitability of depleted fossil fuels, and the myriad local issues concerning the well-being of particular communities - suggesting the irrelevance of museums as social institutions. At the same time, there is a growing preoccupation among museums with the marketplace, and museums, unwittingly or not, are embracing the values of relentless consumption that underlie the planetary difficulties of today. "Museums in a Troubled World" argues that much more can be expected of museums as publicly supported and knowledge-based institutions. The weight of tradition and a lack of imagination are significant factors in museum inertia and these obstacles are also addressed.
 
Taking an interdisciplinary approach, combining anthropology ethnography, museum studies and management theory, this book goes beyond conventional museum thinking. Robert R. Janes explores the meaning and role of museums as key intellectual and civic resources in a time of profound social and environmental change. This volume is a constructive examination of what is wrong with contemporary museums, written from an insider's perspective that is grounded in both hope and pragmatism. The book's conclusions are optimistic and constructive, and highlight the unique contributions that museums can make as social institutions, embedded in their communities, and owned by no one.
Routledge, 2009-05-18
Global climate conditions demand a response by institutions that are here for the long haul--as museums are--to collect, preserve, and interpret in perpetuity. Environmentally friendly practices are crucial to the mission of our museums, which, as houses of preservation, are uniquely suited to modeling green behavior and sustainability. In The Green Museum, authors Sarah Brophy and Elizabeth Wylie offer a complete handbook to guide museum staff in incorporating green design into new construction and day-to-day operations. Sustainable practices can save on operating costs and even make museums attractive to new fundraising sources, as Brophy and Wylie show in case studies of museums that have already taken steps to become green. In this easy-to-read book, the authors demystify the process of going green, including detailed explanations of the basics of recycling, options for environmentally friendly exhibit design, and how to conduct energy audits. The Green Museum is full of practical information for museums of any size and a vital resource for every museum that wants to remain relevant in an increasingly green world. The Green Museum is printed with soy-based ink on recycled stock.


Paperback: 224 pages

Publisher: Altamira Press (July 31, 2008)
AltaMira Press,U.S., 2008-07-31
Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as customers; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing.This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to be highly accessible the book offers: a contemporary and relevant and global approach to museum marketing written by authors in Britain, Australia, the United States, and Asia; an approach that reflects the particular challenges museums of varying sizes face when seeking to market an experience to a diverse set of stakeholders: audience; funders; sponsors and government; a particular focus on museum marketing in the 'Information Age'; and, major case studies at the beginning and end of each section of the book, and smaller case studies within chapters.The hugely experienced author team, includes both leading academics and practitioners to ensure the book has broad appeal and is both relevant, innovative and progressive in approach.

It will be essential reading for students in museum studies, non-profit marketing, and arts management and marketing. It will also be equally relevant for professionals working in and managing museums and galleries, heritage attractions and ministries of arts. This is the most up-to-date treatment of marketing museums with a global approach. There is a blend of academic and practitioner expertise to appeal to students and professionals seeking a contemporary and relevant approach. It features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace.
Routledge, 2007-07-03
Fully updated and extended to examine the many changes that have occurred in the last decade, this second edition of world-renowned text Museum Basics provides a basic guide to all aspects of museum work and staff experience from museum organization, through collections management and conservation, to audience development and education.

Drawing on a wide range of practical experience, the authors have provided an excellent tool that enable museums throughout the world to conquer a common challenge; to keep up-to-date with new ideas and changing practices.

Organized on a modular basis, with over 100 units, Museum Basics is a reference to support day-to-day museum management, a key text in pre-service and in-service training programmes, and works brilliantly alongside case studies, project work and group discussion.

With a glossary, sources of information and a select bibliography, this is certainly a book that no museum professional, nor museum and heritage studies student will want to be without.

Section 1: Introductory
Section 2: The Museum and its Users
Section 3: The Development and Care of the Museums Collections
Section 4: The Museum and its Buildings
Section 5: The Museum and its Management
Section 6: Supporting Resources

Timothy Ambrose is an international museums and heritage consultant. He is an Associate Director of L&R Consulting, Europe's leading Consultancy in the heritage, cultural, leisure and tourism sectors and a Honorary Senior Research Fellow in the Department of Arts Policy and Management at City University, London. He was formerly Director of the Scottish Museums Council and Chair of ICOM UK. He has carried out a wide range of consultancy studies at national, regional and local level within the UK and Europe, published many books and articles on museum work and lectures widely on museum and heritage matters.
Routledge, 2006-03-01
In this brilliantly witty satire - a bestseller in the UK - a prestigious British museum launches an ambitious new exhibit... which quickly becomes a seasonal nightmare.

Think that a day in the life of a London museum director is cold, quiet, and austere? Think again. Giles Waterfield brings a combination of intellectual comedy and knockabout farce to the subject in this story of one long day in a museum full of scandals, screw-ups ¨and more than a few scalawags.
At the beginning of The Hound in the Left-hand Corner, Auberon, the brilliant but troubled director of the Museum of British History, is preparing one midsummer's day for the opening of the most spectacular exhibition his museum has ever staged. The centerpiece is a painting of the intriguing Lady St. John strikingly attired as Puck, which hasn't been shown in London in a hundred years. As the day passes, the portrait arouses disquieting questions, jealousies, rivalries -- and more than a few strange affections -- in the minds of the museum staff. As guests and employees pour in, the tension rises -- and Auberon himself has the hilariously ridiculous task of keeping the peace, without losing his own sense of reality as well.

For everyone who loves the farce of David Lodge and Michael Frayn, or even the Antiques Roadshow, the fast-paced, hilarious satire of The Hound in the Left-hand Corner is sure to delight and entertain.

About the Author
Giles Waterfield has worked at the Royal Pavilion in Brighton and as director of the Dulwich Picture Gallery in London. He now writes, teaches, and curates exhibitions. His first novel, The Long Afternoon, published in England, won the McKitterick Prize in 2001.
Washington Square Press, 2004-02-17
The International Journal of Heritage Studies (IJHS) is the academic, refereed journal for scholars and practitioners from many disciplines with a common involvement in the heritage. Heritage varies from the aesthetic object conserved in a museum to wildlife conserved within a nature reserve. Articles concern Museum Studies, Tourism Studies, Heritage Theory and History, Conservation and Restoration Techniques and Law, Cultural Studies, Interpretation and Design.

Website: http://www.tandf.co.uk/journals/titles/13527258.asp
2018-12-11