'Visitor Management' is an innovative collection of case studies taken from cultural World Heritage Sites. Using examples from the world's most significant archaeological and architectural legacies this book identifies the problems involved with site management.



Cultural World Heritage Sites are extremely attractive to contemporary visitors. This poses many problems for site management, notably the need to preserve a delicate balance between interpretation, conservation and the provision of visitor facilities.


This contributed title takes examples from a range of UNESCO World Heritage Sites and shows models of good practice looking at the functions of the different organizations involved and the range of variation among sites. The contributors have international expertise and draw on first-hand knowledge at a practical level.



'Visitor Management: Case studies from World Heritage Sites' is ideal for practitioners and students involved in heritage management and conservation management. Undergraduate and postgraduate students in tourism, leisure and hospitality will also find this book an invaluable read.


Myra Shackley is Professor of Culture Resource Management and Head of the Centre for Tourism and Visitor Management at Nottingham Trent University. Her research interests lie in the management of cultural and wildlife tourism, particularly in relation to Protected Areas and World Heritage Sites. She has published eleven previous books, of which the last was 'Wildlife Tourism' (International Thompson Business Press, 1996) and has extensive research and consultancy interests within the field of visitor management.



Only case study book on the subject

International appeal

Why do people go to museums and what do they learn there? What roles can museums serve in a learning community? How can museums facilitate more effective learning experiences? John H. Falk and Lynn D. Dierking investigate these questions in Learning from Museums. Synthesizing theories and research from a wide range of disciplines, including psychology, education, anthropology, neuroscience and museum research, Falk and Dierking explain the nature and process of learning as it occurs within the museum context and provides advice on how museums can create better learning environments.

Cities have always been the crucible of culture and civilization and the hubs of wealth creation. But today they face enormous challenges. Over half the world's population already lives in cities and the proportion is set to grow rapidly. Compounded by infrastructural, economic and social problems, dramatic changes are taking place. If cities are to flourish, there has to be a paradigm shift in the way they are managed, to draw fully on the talents and creativity of their own residents - businesses, city authorities and the citizens themselves. This text is a call for imaginative action in the development and running of urban life and a clear and detailed toolkit of methods by which our cities can be revived and revitalized. Presenting case studies and examples of urban innovation and regeneration from around the world, it analyzes teh crucial steps and disciplines involved. It shows how to think, plan and act creatively in addressing urban issues, and how to apply the methods described in any city.

Art and entertainment constitute America's second-largest export. Most Americans-96 percent, to be exact- are somehow involved in the arts, whether as audience participants, hobbyists, or via broadcast recording, video, or the Internet. The contribution of the arts to the U.S. economy is stunning: the nonprofit arts industry alone contributes over 857 billion dollars per year, and American artists enjoy world-class status.

Despite its size, quality, and economic impact, the arts community is not articulate about how to serve the public interest, and few citizens have an appreciation of the many public policies that influence American arts and culture. The contributors to this volume argue that U.S. policy does and should continue to support the arts; as they sere a broad, not merely an elite, public. Support for the arts and culture is good economic and trade policy and contributes to the quality of life and community, while it sustains the creativity of American artists and organizations.

Special events such as fundraising galas, meetings, conferences, and product launches are complicated, fraught with thousands of details, and must go without a hitch. Featuring useful forms and checklists and featuring case examples of events going both right and wrong, this book should provide readers with a detailed blueprint for planning and executing special events with flair and without unexpected surprises and expenses. It includes practical advice on every aspect of organizing and managing special events such as how to choose the best venue, preparing and managing the budget, scheduling, coordinating food and drink, decor, themes, entertainments, media, and staffing, and more.


About the Author
Judy Allen is highly regarded as an expert in the field of event planning. She is founder and President of Judy Allen Productions, a full-service event planning production company that specializes in consulting on strategic event design, as well as in designing, producing, and orchestrating special events worldwide.


Judy has created special events in over thirty countries for up to 2,000 guests at a time. She has designed and produced memorable events such as Disney's opening-night gala for Beauty and the Beast, and coordinated Norman Jewison's 25th anniversary celebration for Fiddler on the Roof. The events she has done range from very exclusive VIP events to multimillion-dollar, multimedia extravaganzas such as new car product launches. Judy has been involved not only in event design, but also in multimedia stage production and show flow.

Judy is also the author of The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events (John Wiley & Sons, 2002) and Event Planning Ethics and Etiquette: A Principled Approach to the Business of Special Event Management (John Wiley & Sons, 2003). She has written a series of weekly columns on event planning for the New York Post Page Six.com, and is a frequent contributor to industry publications such as Meetings and Incentives Magazine.


Hardcover: 320 pages

Publisher: Wiley (April 11, 2000)

In this provocative new guide for managers, chairman Bill Pollard explains the reason behind the enormous growth and success of ServiceMaster: its commitment to the development of its people. This is no new management fad, no highly touted process improvement. The secret they have discovered is the "soul of the firm."


Paperback 180 pages (April 1, 2000)

Publisher: Zondervan Publishing House

Cash In! is a lively, one-of-its-kind compendium of the most imaginative new concepts, tested ideas and case histories of programs and promotions that make money and win audiences for cultural organizations and projects of every kind. In this way the author explains the relationsship between Fundraising and Arts Marketing and, more important, tells us the secrets to get money for the arts. It is an excellent resource that provides a wealth of ideas for arts entrepreneurs seeking innovative fundraising techniques


Paperback: 248 pages

Publisher: Backinprint.com (April 2000)

Over the past decade,"The Manual of Museum Planning" has become the definitive text for those concerned with the planning, design, construction, renovation, or expansion of a museum or public gallery. The fully revised second edition of this hugely successful book not only updates the first but also adds chapters on visitors with special needs, fund-raising feasibility studies, institutional planning, and other subjects. An essential resource for all museum professionals as well as trustees, architects, designers, and government agencies involved with the dynamic world of museums and galleries.
This working manual covers such questions as the diversity of communities, the importance of knowing the market, understanding the needs of the museum visitor, fund raising, site selection methods, and the role of director, staff, trustees and local authority.

Marketing and public relations have become central to the success of a museum institution. Without effective use of both, museums of all kinds will fail to maximize their potential and fulfill their financial and cultural missions. This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.

Updated and expanded, this widely praised directory lists nearly eighty residencies available to visual and performing artists, composers, and writers. Each listing includes complete contact information, the art disciplines served, facilities, housing, meals, season and length of residency, number of artists in residence, deadlines and fees, stipends and expenses, duties, programs, history and mission, and well-known artists who have been in residence.

Already this year, in Common Interest, Common Good: Creating Value through Business and Social Sector Partnerships, Shirley Sagawa and Eli Segal outlined the benefits of partnerships between businesses and nonprofit organizations. There they profiled seven successful examples of such relationships. Now Austin, author of numerous books on business and management in developing countries and a business professor at Harvard, makes his own similar case in this Drucker Foundation for Nonprofit Management Leaderbook. He identifies major alliances and examines how they function, looking at the various stages through which they must pass. He explains the role of top leadership and emphasizes the importance of a strategic "fit" between the two partners. Austin suggests different areas within organizations for alignment as well as ways for partners to analyze the value of their collaboration. He then considers ongoing practical management issues and concludes with guidelines for collaborations and questions that must be addressed. David Rouse


A renowned Harvard Business School professor shows how businesses can strengthen their bottom line by partnering with nonprofit causes -- and how nonprofits can use such partnerships to grow and prosper.


As we enter the 21st century, collaboration continues to be an imperative for the survival of many nonprofit organizations. As nonprofits seeks ways to find new resources in an increasingly competitive world, businesses are also finding that partnership with nonprofits can strengthen employee...

A guide to marketing arts events, products and organisations with case studies.
Over the past decade, increasing emphasis has been placed on management in the arts. It is no longer sufficient for arts administrators to understand the creative aspects of their field; they also need a solid grounding in management and business principles.

Innovative Arts Marketing provides an introduction to basic marketing principles and how they apply to the arts. Case studies examine a range of small and large performing, visual, literary, community and multimedia arts organisations from around Australia, including the Museum of Contemporary Art, the Melbourne Symphony Orchestra and Kooemba Jdarra, a Brisbane-based indigenous performing arts company. They show how organisations have made the shift from a product to a market focus by using innovative arts marketing practices.
Innovative Arts Marketing is essential reading for arts administration professionals and an ideal introduction for students.

'Innovative Arts Marketing presents a diverse range of examples from all major sectors of the arts which I'm sure will be a tool and a stimulus for ideas for arts organisations throughout the country.'
Margaret Seares, Chair, Australia Council


Table of Contents:

About the Author
Ruth Rentschler teaches in arts and entertainment management in the Bowater School of Management and Marketing at Deakin University, Burwood. She is editor of the Making it Happen: The Cultural and Entertainment Industries Handbook and Shaping Culture.

L'imaginaire transforme un lieu neutre en destination touristique. On redécouvre aujourd'hui ce fait anthropologique d'importance, longtemps négligé par les analystes. Or la mise en tourisme du patrimoine use des thèmes récurrents de l'authenticité, de l'identité culturelle, si ce n'est de l'ethnicité. Cette idéologie, prédominante dans le discours sur le patrimoine culturel, entraîne de nombreux malentendus. Cependant, l'apparition de la notion de patrimoine immatériel, en indiquant que le patrimoine échappe aux seuls critères de l'histoire et de l'art, invite à une nouvelle analyse socio-anthropologique des notions de culture, de tourisme et des politiques qui les concernent.

"This book describes the emergence of a new social class. If you are a scientist or engineer, an architect or designer, a writer, artist or musician, or if you use your creativity as a key factor in your work in business, education, healthcare, law, or some other profession, you are a member. With 38 million members, more than 30 percent of the nation's workforce, the Creative Class has shaped and will continue to shape deep and profound shifts in the ways we work, in our values and desires, and in the very fabric of our everyday lives."--From the Preface
In a book that weaves storytelling with a massive body of research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy.

Now in its third edition, this volume provides an encyclopaedic account of all the key financial, legal, and managerial issues facing nonprofit executives. Organised into 20 detailed chapters, this comprehensive reference provides a firm grounding in the five fundamental pillars of effective nonprofit management: mission, money, marketing, management, and membership. It then shows managers and trustees how to strengthen operations in each of these vital areas ethically, legally, and efficiently.

The author about his book


The book is designed to be a comprehensive reference for those who want success as managers or trustees of any nonprofit entity no matter how sophisticated.
The back cover carries the evaluation of five prominent professors in nonprofit management at Harvard, Stanford, Chicago and Columbia universities. One sees the book as "...elegant, helpful, accessible, and most of all pragmatic."
One states that successful leadership in the nonprofit sector is "...no longer the domain for amateur idealists..." Another states that: "A sound knowledge of the rules of the game is increasingly important for nonprofit leaders in making strategic choices." Another advises: "This is a must for the bookshelf."
A conservative estimate is that at least 50 percent of this the 3rd edition is either completely new or significantly revised material.
This edition is also designed to be a quality textbook or training book. One of the five prominent academics says, "Bryce's fine and comprehensive book has become an indispensable resource for teachers and managers concerned with ensuring the effectiveness of nonprofit organizaions." Another says that: "It should also serve as a useful text for graduate courses in nonprofit management."
This book will work in a single or a multiple-course program. Where there is one course, the professor has the option of selecting any combination of the 19 chapters--giving vitality, breadth and currency to the course. It can also serve a capstone course. It can serve several different courses, classes or training workshops that can be carved out of the variety of self-contained chapters. In any event, the student will have a reference that will serve them as practitioners and the trainer will have flexibility.
As a reader, your comments will be highly valued.


About the author


Permanent Faculty of the School of Business Administration at the College of William and Mary (Williamsburg/Virginia); Ph.D., Syracuse University; B.A., Mankato State University, CLU & ChFC American College; Areas of Interest / Expertise: Corporate Finance, Cost and Risk Management, Non-profit Finance and Strategic Management, Urban Investment and Public Finance, Personal Finance

Are you looking to raise $1000 -- or $1,000,000 -- for a particular cause, organization or charity? Successful Fundraising by Joan Flanagan will arm you with the information you need to capture your group's fair share of available fundraising dollars. Whether you are a community volunteer or a professional fundraiser, fundraising expert Joan Flanagan offers helpful tips and advice on gaining access to funds, on raising more money in a shorter period of time, and on building a more productive fundraising organization.

Packed with real-life examples from the author's extensive fundraising experience, this essential handbook is complete with planning guidelines, samples worksheets and timetables, plus all new information on using the Internet, e-mail, web sites, and online auctions as fundraising tools, and expanded coverage of working with celebrities to raise funds and how to win corporate dollars. All the tools you need to plan, create and then execute a successful fundraising effort are included in this comprehensive guide.

Today's fundraisers are facing the toughest competition in years and an uncertain economy. Flanagan provides volunteers and professionals with proven methods for landing major donors, organizing direct-mail solicitations and communitywide campaigns, and more. Flanagan also authored The Grass Roots Fundraising Book and The Successful Volunteer Organization.

Table of Contents


Introduction
Acknowledgments
Fundraising in the Information Age: The Road Ahead for Fundraisers
The Fundraising Team
Selling Products and Services: Raising Money from Customers and Clients
Special Events
Getting Started: How to Ask for Money
Building the Base by Yourself: With Direct Mail, E-Mail, Phones, and Door-to-Door

Mass-Marketing Your Message: How the Professionals Use the Internet, Direct Mail,
Telemarketing, and Door Canvassing
How to Find the Big Givers
Major Gifts: The Big Gift---Now
Planned Gifts: The Big Gift---Later
Corporate Grants
Corporate Marketing Partnerships
Foundation Grants
Other Grant Makers: Religious Denominations,
United Ways and Alternative Funds, Organizations, and Government Grants and Contracts
Endnotes
Resource Guide
Index

This design bible completely integrates all the disciplines of design, covering features such as style and composition, color, scenic design and production techniques, tools and materials, scene painting, stage properties, lighting design and production, electrical theory and practice, costume design and construction, makeup, sound design, mechanical drafting, perspective, drawing and rendering. A step-by-step analysis of the design of the play The Kitchen further illustrates the use of all formal elements of design and principles of composition.

Table of Content


Production Organization and Management

The Design Process

Theatre Architecture

The Stage and Its Equipment Style

Composition, and Design Color

Scenic Design Tools and Materials

Scenic Production Techniques

Scene Painting Stage Properties

Lighting Design

Electrical Theory and Practice

Lighting Production Projections

Costume Design

Costume Construction

Makeup

Sound Design and Technology

Mechanical Drafting

Perspective

Drawing and Rendering

The Complete Guide to Book Marketing provides publishers, authors, self- publishers, and publishing staff with practical and effective strategies for reaching the largest possible audience. This comprehensive resource covers marketing to the book trade and the library market, selling direct and building a direct-mail program, marketing on the Internet, tapping into special sales opportunities and non-bookstore outlets, creating an effective PR campaign; and crafting persuasive marketing copy. Concisely written and brimming with specific examples, this authoritative reference also includes a marketing timeline and checklist, a sample document section with expert press releases and pitch letters, and a resource appendix of vital publications and organizations.

David Cole is a marketing consultant and writer with twenty-five years of experience in the publishing business. The principal of Cole Associates in Berkeley, CA, he is a frequent speaker at book publishing workshops and has taught writing, literature, and book marketing on the college level. He was founder and first president of the San Francisco Bay Area Book Festival.

Since this classic work was originally published in 1984, there have been major shifts in the nonprofit world -- the growth of more profit-oriented ventures, the overhaul of accounting rules, new partnerships, and an emphasis on customer-oriented service and leadership. In easy-to-understand language, Thomas Wolf explains how to cope with these changes and deal with the traditional challenges of managing staff, trustees, and volunteers.

This is a how-to guide to getting funding by speaking to organizations in corporate language -- using the right tools to open the money box. It also ensures the sponsor gets value return for their investment. The two savvy authors walk you through every step of the process and provide checklists and templates for planning, proposals, and presentations, backed up by the diskett that comes with the book. The beauty of this book is that strategies for obtaining sponsorship by providing competitive benefits have been built into the instructions for structuring, negotiating, and managing a sponsorship proposal. Whether you represent a small local group or a large non-profit organization, this toolkit will equip you to achieve your funding goals. (Vive Magazine, Spring 1999)