Throughout the twentieth century, live theatre has been challenged by a range of new media based on increasingly sophisticated technologies - audio recording, film, radio, television, video recording - and it has survived them all. Now live performance faces an information technology explosion where the reality is claimed to be virtual.

In Stages for Tomorrow, Francis Reid, one of the world's best known and best loved lighting designers, gives a unique insight into some of the key developments of live performance technology this century and offers a view of where the future lies - a must for any theatre professional who takes their job seriously. The book covers every aspect of staging a live performance: from its relationship with photographic and digital media, old and new, to factors affecting the architectural design of buildings which house performances of ephemeral arts. The technology of staging styles is covered, with ongoing engineering solutions for scenery, light and sound. The book also examines developments in costume design, marketing and training. Whether student or seasoned professional - this is a guide to the technical theatre that you won't want to be without - now, or in the future!

Francis Reid: Freelance theatre lighting designer and lecturer, writer and adviser on theatre design and technology

An up-to-date compendium of marketing analysis and techniques for all flavors of museum. This book includes detailed marketing strategies to find the visitor, determine their wants and meet those desires. All aspects of museum work is presented: fund raising, exhibit development, collection policy, staff development, etc. We have used the guidance of this book to frame future expansion of the Minnesota Transportation Museum in St. Paul, MN.
Includes detailed charts to develop mission statements, arketing plans, interview visitors, develop advertising, perform continuing assessment of the museum.

Review in German / Rezension in deutsch


Ein Licht im Dunkel des Museumsmarketing. Endlich gibt es ein Buch, daß sich mit den Themen Museumsmarketing und Museumsstrategie intensiv und umfassend beschäftigt. Bei der Literaturrecherche zu meiner Diplomarbeit war dieses Buch ein erster Lichtblick. Die Brüder Neil und Philip Kotler, seit Jahrzehnten Kenner und Philip eine der Lichtgestalten des amerikanischen Marketing, geben einen systematischen, zeitgemäßen Überblick über strategische und operationale Probleme von Museen und bieten ausführliche Lösungsansätze zu allen Problembereichen. Dabei werden auch aktuelle, z.T. innovative Konzepte vorgestellt, wie z.B. die Möglichkeiten, die sich aus einer Museums-Web Page ergeben. Sehr interessant sind auch die zahlreichen Beispiele aus der Praxis von, welche die theoretischen Überlegungen der Autoren nachvollziehbar machen. Auch wenn es sehr schwierig ist, all die verschiedenen Museumstypen in einem Buch zu berücksichtigen, so ist das Ergebnis des vorliegenden Buches durchaus sehr positiv. Philip Kotler, der ja insbesondere dafür berühmt wurde, daß er das Marketing-Konzept "verbreiterte" (Broadening the Marketing-Concept), indem er es auf den Nonprofit-Bereich ausdehnte, paßt dieses breitere Konzept der spezifischen Situation der Museen an und präsentiert (mit seinem Bruder Neil) einen guten theoretischen Museumsmarketing-Ansatz. Auch wenn es im Buch primär um amerikanische Museen geht, so lassen sich auch für das deutsche Museumswesen viele brauchbare Anregungen daraus gewinnen. Sicherlich gibt es Unterschiede in der Einstellung zu Museen und zum Marketing dies- und jenseits des Atlantiks, aber vielleicht ist dies gerade der Grund, warum die Lektüre des Buches sehr spannend ist. Obwohl ich persönlich das Buch für eine theoretische Arbeit benutzt habe, glaube ich, daß es gerade für Führungskräfte und Mitarbeiter im Museumswesen von großem Nutzen sein kann.

About the author


Philip Kotler is Professor of International Marketing at Northwestern University (Kellogg School of Management, Evanston, Illinois)

The Artist's Guide to New Markets reveals how emerging and established artists can build and expand their careers beyond the gallery setting. This is a completely original guide to the rapidly multiplying possibilities available to artists, from new government programs to selling to magazines to placing art in public places and online galleries. Included are real-life success stories and seasoned advice from dozens who have successfully ventured into new markets or have created their own from scratch. Among the dazzling array of opportunities most artists never consider are: art fairs and conventions, model homes and apartments, private commissions, airports, public transit systems, city buildings and large public spaces, country, swimming, and field clubs, senior citizens and nursing homes, local framing shops, restaurants, professional offices, furniture showrooms, and much more.

The book provides tested advice for devising a solid marketing plan and writing winning proposals. Chapters cover working with art consultants, corporate art collectors, and licensing agents, as well as how to take advantage of the Web, Foundation Center libraries, and other valuable resources for artists. Whether a student, professional, or even a hobbyist, The Artist's Guide to New Markets helps artists at all levels to find exciting ways to get their work out into the world and discover lucrative new markets.

Editorial Review


The Artist's Guide to New Markets is an invaluable reference for artists who want to expand their markets and gain some savvy business advice." ----Ingrid Fox, Curator, Pfizer Art Collection

Peggy Hadden is an artist and author who has written a monthly column focusing on artists' career issues for Art Calendar magazine and has presented numerous workshops on the subject, including a course at Pratt Institute in New York City.

A Decade of Pubic Art Commissions Agency, 1987-1997


Traditionally thought of as a way to satisfy the ego of heads of businesses or public sector organisations, works of art seen in public spaces are now enjoying mounting popularity as younger artists see their creation as an opportunity to make a mark.



Paperback 112 pages (April 1, 1998)

Publisher: Merrell Publishers Ltd

Creative folks often know all too well that the muse doesnt always strike when you want it to, or when the deadline for your next brilliant project is creeping up on you like an ill-fitting turtleneck. Originality doesnt follow a time clock, even when you have to. While conventional time management books offer tons of instruction for using time wisely, they are traditionally organized in a linear fashion, which just isnt helpful for the right-brain mind. In Time Management for the Creative Person, creativity guru Lee Silber offers real advice for using the strengths of artistic folkslike originality and resourcefulnessto adopt innovative time-saving solutions, such as:



* Learning to say no when your plate is just too full

* How to know when a good job, not a great one, is good enough

* Making to do lists that include fun stuff, toothat way you wont feel overwhelmed by work

* Time-saving techniques around the house that give you more time to get your work done and more time to spend with your loved ones

* The keys to clutter control that will keep your work space and your living space neat



With these and lots of other practical tips, Lee Silber will help anyone, from the time-starved caterer rushing to prepare for her next party to the preoccupied painter who forgets when the electric bill is due, make the most of their time and turn the clock and the calendar into friends, not foes

"Art Office: 80+ Business Forms, Charts, Sample Letters, Legal Documents & Business Plans "


Art Office is a comprehensive collection of forms, plans, inventory sheets, and contracts that can benefit an artist in any stage of their career.


Paperback: 102 pages

Publisher: Artnetwork Press (March 1998)

Utilizing their combined 30+ years of experience in arts management and theatre education, Celentano and Marshall created this text for everyone from the first time producer to the experienced professional. Readers will find a straight-talking and concise synopsis of all of the key areas of theatre management: legal, financial, marketing, fundraising, personnel, and house management. Eleven appendices include everything from sample budgets to sample press releases to a manager's rolodex. A must-have resource for the producer and the producing artist.

This text deals with the business of production and sets out guidelines to follow in order to get the show on the road. It provides the basic information required to manage the production for a touring concert from start to finish in the most effective and efficient way possible. Beginning with an introduction to the touring concert, explaining who's who on the road, the author, who has worked on the production of many touring concerts for nearly twenty years, guides the reader through a tour setup using a realistic itinerary that visits different types of venues using the production manager's checklists. He also covers the role of the local promoter's production manager and how to manage a crew. The appendices provide some basic electrical formulae, a performance contract, a technical rider, a production checklist to suit most situations, and several forms to help expedite routine tasks.

This expansive guide covers the where, when, and how for every step of school play production, including play selection and adaptation, auditions, casting and dealing with disappointed students, budgeting, coaching actors, setting up a production team, rehearsals, publicity, and promotion.

Think about funding problems in a new way

Coping with Cutbacks can help you deal with funding problems in a new way. Successful nonprofits today see that solutions of the past won't work in the long-run. Authors Angelica and Hyman urge you to take a different approach, shifting your thinking from "How do we get more money to keep our nonprofit in business?" to "How do we involve other segments of the community to address community issues?"

How to go about working together

The first part of the book shows you practical ways to involve business, government, and other nonprofits to solve problems together. In the process, you'll be making new connections, creating buy-in, and bringing new partners to the table.

The second part of this unique guide gives you a six-step process for coming up with solutions to problemsófinancial or otherwiseóthat your organization is facing. The steps are similar to what a consultant might use to help you clarify the problem, set up criteria for success, brainstorm strategies, and finally, pick the best strategies. Detailed worksheets walk you through each step and help you write a workplan.

Find immediate help with 185 specific cutback strategies

Coping with Cutbacks also includes 185 specific cutback strategies gathered from interviews with a wide variety of nonprofit managers. These strategies can be put to use right away to help you overcome short-term crises, manage change, and use your resources more effectively. You'll find:
51 ways to increase revenues, manage money differently, increase fund-raising, expand services, and improve productivity
64 ways to cut costs, deal with bills, modify staffing, and change services
28 ways to change how your organization works, including its mission, culture, and structure
40 ways to involve more people in solving your problem, including other nonprofits, businesses, the community, and the government

And much more!

Ready or not, all of us in the nonprofit sector are entering a new era. Use this book to help your organization adapt and thrive.

Affectionately known as the bible of stage management, this classic guide has given thousands of readers the necessary tools to tackle stage management assignments, competently and confidently. It systematically examines the stage manager's role in overall theater production, focusing on what to do and how to do it. The role and responsibilities of the stage manager - from the characteristics of a good stage manager to the many details of show production - are spelled out in clear and practical terms. The aim throughout is to make theater-making easier for everyone concerned, but especially for the stage manager.

First published in 1974, this venerable text systematically examines the practical aspects of the stage manager's role and responsibilities. Features include a master calendar and prompt scripts, as well as discussion of how to work with production designers; the use of light, sound, and costumes

Global Marketing and Advertising describes the characteristics of a global brand, how advertising adds value to brands, the concept of culture and culture's consequences for values and motivation in advertising, and how culture influences perception of advertising. Marieke de Mooij's application of Geert Hofstede's 5-D model to marketing and advertising is an essential theme of this book.

A detailed case study of a Canadian museum adapting to change, by the museum's president and CEO. This second edition includes a new foreword and a new chapter updating the reader on Glenbow developments since 1995. Includes contributions from museum staff and essays.

Arts management is no longer a resting place for enthusiastic amateurs or artists with insufficient talent to make the big time. Rather, it is increasingly being recognized as a profession with a set of skills which nead to be learnt. Arts Management is a comprehensive handbook for arts administrators working in all art forms and in organizations ranging from small community co-operatives to large national flagships. With extensive Australian case studies, it covers cultural policy, fundraising, legal issues, marketing and public relations, managing people and money, and event management. Art Management is an essential reference for practicing arts administrators and students.

Table of Content

Essays and case studies by anthropologists provide insight into what measures might be necessary to mitigate the potentially harmful effects of tourism on host communities.


Anthropologists and other social scientists have only recently undertaken systematic studies of modern tourism. The need for such research is apparent given the fact that the travel and tourism industry has become one of the largest industries in the world. Major cities, entire countries, and even some of the most seemingly remote places on the globe, have become increasingly dependent on attracting tourists to their locales. The transformations that are occurring as a result of tourism are not solely economic--tourism can bring about profound cultural changes, can have important consequences for a region's ethnic and historic identity, and can produce significant social and political transformations to host communities. Few human activities have such great potential as does tourism for exposing on a personal level the considerable inequalities that do exist between people, particularly between people of different countries and different color.

Tourism and Culture provides detailed case studies that explore the complexity of modern tourism relationships. The book challenges the often assumed primacy of the relationships between "hosts" and their "guests," arguing that virtually all forms of tourism are mediated by parties who stand outside of such immediate relationships. Individual contributions to the book describe tourism developments in specific locales, offering a variety of perspectives on both positive and negative human consequences of the industry. Another unique feature of the book is development of tourism activities in different parts of the world.
"This book is an interesting and exciting collection that promises to significantly advance the tourism research field. Chambers has provided us with a collection of essays that focus on social adaptation and response to tourism. Thoughtful, critical essays on the meaning of the tourism experience from the native's point of view are rare and Chambers has, through his selection of pieces, suggested the incredible complexity of the tourism experience." -- Barbara Rose Johnston, Center for Political Ecology, Santa Cruz

Erve Chambers is Professor of Anthropology at the University of Maryland. His previous books include Applied Anthropology: A Practical Guide and (coedited with Setha M. Low) Housing, Culture, and Design: A Comparative Perspective.


Table Of Contents


1. Introduction: Tourism's Mediators, by Erve Chambers

2. The Town that Debates Tourism: Community and Tourism in Broome, Australia, by Elvi Whittaker

3. Tourism, Cultural Authenticity, and the Native Crafts Cooperative: The Eastern Cherokee Experience, by Betty J. Duggan

4. Urban Tourism in Revitalizing Downtowns: Conceptualizing Tourism in Boston, Massachusetts, by R. Timothy Sieber

5. Women as a Category of Analysis in Scholarship on Tourism: Jamaican Women and Tourism Employment, by A. Lynn Bolles

6. Cultural, Economic, and Environmental Impacts of Tourism among Kalahari Bushman, by Robert K. Hitchcock

7. Tourism with Race in Mind: Annapolis, Maryland Examines its African American Past through Collaborative Research, by George C. Logan and Mark P. Leone

8. Tourism in the Lower Mississippi Delta: Whose Field of Dreams?, by Stanley E. Hyland


9. Dilemmas of the Crossover Experience: Tourism Work in Bethlehem, Pennsylvania, by Catherine Mary Cameron

10. Tourism as a Subject of High Education: Educating Thailand's Workforce, by Erve Chambers

11. Hegemony and Elite Capital: The Tools of Tourism, by M. Estellie Smith


Contributors

Index

These volumes contain a spread of influential articles on economic issues arising in all aspects of the cultural sector: the performing and creative arts, (including the art market); the heritage (museums and monuments) and the media industries (film, TV, recording etc.). Cultural economics, including in this term the economics of the arts, has developed steadily over the last thirty years, with a literature that is theoretical, empirical and institutional. Some of the most prominent economists have written on subjects in this field - Coase, Baumol, Peacock, Robbins, Scitovsky, West and it is now being developed by their successors, of whom Frey and Throsby are the best established.



82 articles, dating from 1959 to 1996

Contents:
Volume I:
Introduction
Part I: Overture
Part II: Tastes and Taste Formation
Part III: Demand Studies
Part IV: Supply: The Performing Arts
Part V: Supply: Museums and the Heritage
Part VI: Supply: The Media Industries
Part VII: The Art Market


Volume II: Part I: Economic History of the Arts
Part II: Artists Labour Markets
Part III: Baumol's Cost Disease
Part IV: Non-Profit Organizations in the Arts
Part V: Public Subsidy for the Arts: Why? Theoretical Arguments
Part VI: Public Subsidy for the Arts: How Much?
Part VII: Public Subsidy for the Arts: How? Means to Achieve the Ends
Part VIII: Economic Impact of the Arts


Contributors include: O. Ashenfelter, W.J. Baumol, M. Blaug, R. Coase, B.S. Frey, L. Robbins, S. Rosen, T. Scitovsky, D. Throsby, E. West

Book description
As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important--or more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!

Author's review


As the media grow more ruthless, the role of public relations becomes increasingly complex and critical. Savvy business people know that how a company conveys and maintains its image has never been more important-or more challenging.

The Handbook of Strategic Public Relations & Integrated Communications is the definative resource for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications. As a communication professional or manager in the field, you will get 37 information-packed chapters authored by the best minds in the business and covering cutting-edge topics, tips and techniques such as:


Career paths in public relations

Broadcast media relations

Investor relations for shareholder value

The strategic use of philanthropy

A planned and strategic approach to crisis communications

Ethics in public relations and corporate communications

The role of public relations in mergers and acquisitions

Originally published in 1995 and now available in paperback, an investigation into the relationship between British art and politics since 1940 which illustrates how attempts to secure a national identity are reflected in official and unofficial cultural policy and politics.


Paperback: 366 pages

Publisher: Methuen Publishing Ltd (12 May 1997)

How do you reach your goals and make an impact when you're faced with funding cuts and increased competition? You'll find the answer in the Strategic Planning Workbook, Revised and Updated. With practical, step-by-step guidance and worksheets to develop your own plan, you'll gain a sense of direction that will guide your choices, build teamwork, and stimulate forward thinking

Review


A good workhorse of a book which takes you through the steps of creating a strategic plan for your organization. A little sketchy in some areas but does provide great worksheets to action all the stages. I particularly liked the emphasis on trying to be realistic in your approach and in the resources needed.

Culture is big business. Examining cultural goods and services, the cultural industries, and the cultural aspects of organization and work, this innovative text offers a novel understanding of relations between the economic and the cultural.

The book shows how cultural products are produced, marketed and sold in an increasingly global economy. Individual chapters examine the emergence of truly global cultural products and the strategies of global cultural players such as Sony. They analyze how culture is circulated through the activities of the cultural intermediaries of design, marketing and advertising, and explore cultural production in practice through an examination of the contemporary fashion industry. The book also looks at why culture has become a crucial concern in business and organizations, and how the construction of particular corporate cultures has implications for the creation of identities which blur the boundaries between work and leisure.



Throughout, the book illustrates that contemporary cultural goods and services are inextricably bound up with economic processes of production, circulation and exchange, and shows how `economic' processes and practices are in an important sense `cultural' phenomena depending on meaning for their effects.



With unique coverage of a range of hotly debated topics, presented in an accessible form with questions, activities and selected readings, this book will be essential reading for lecturers and students in cultural studies and a range of related fields.



Production of Culture, Cultures of Production is one of a series of books developed by the Open University which aims to offer a comprehensive and innovative introduction to contemporary cultural studies. The series editor is Stuart Hall.



Paperback: 368 pages

Publisher: Sage Publications Ltd; 1 edition (March 10, 1998)