The practical, step-by-step guidance packed into this book shows aspiring theatrical producers just how to set up and run a successful stage company. Starting with forming a company, the author explains how to establish and fund a budget; book a stage venue; obtain necessary licenses and insurance; see that health/safety regulations are in compliance with local laws; then cast, rehearse, and put the show on view for the public and critics. Details on the duties of the house manager, stage manager, technical crew, and box office help are all included, along with tips on publicizing and promoting shows.

Gill Davies is the author of Create Your Own Stage Effects and the forthcoming Create Your Own Stage Makeup. A theater-production expert, she lives in Pembrokeshire, England.

Corporations around the globe count on Madison Avenue advertising agencies to promote their images and products. These ad agencies, in turn, make a lot of money off those corporations. Small businesses and one-person entrepreneurial operations simply cannot afford the services of large, professional ad agencies to promote their businesses. With the explosion of Internet usage, marketing on the Web is highly attractive to many businesses. Using this resourceful guide, businesses can create and execute a complete online marketing strategy (including a Web site and free software tools) for less than 500 a year. The secrets of making a Madison Avenue-style marketing splash that includes increased sales, improved customer satisfaction, and brand recognition are available to everyone-without breaking the bank.

Everything you've ever heard about the music business is true. It's a world where the rewards can be enormous, but the risks even greater. The key to success is knowing how the business works so you can protect yourself -- since no one will take as good care of your career as you.

That's where Donald S. Passman comes in. Because if you want the best advice, it pays to turn to the best in the business. His star-spangled list of clients shows that his advice is the best that money can buy. Now, from one of the music industry's most sought-after lawyers, here is the third revised and expanded edition of the book that the Los Angeles Times has proclaimed "the industry bible" -- the savvy insider's guide to every legal and financial facet of the business.

Whether you want a career as a performer, writer, producer, or executive, or whether you are just curious about the fascinating multibillion-dollar music industry, you will benefit enormously from this fully updated, comprehensive, and easy-to-read overview of the entire business.

# Hardcover: 448 pages
# Publisher: Simon & Schuster Ltd; Revised and Updated for the 21st Century edition (1 Oct 2000)

In his latest book "CPR for Nonprofits: Creating Strategies for Successful Fundraising, Marketing, Communications and Management", Alvin Reiss, one of the elder masters in the American arts management scene and editor of the printing newsletter "Arts Management", has collected again a huge amount of best practise examples. It is remarkably, that he not only covers examples from big enterprises, which have enough man-power and money to run new strategies. He also introduce smaller non-profit-organizations as a proof, that it is also possible to have success in those invironments. In seven chapters you can find examples for better public relations, successfully running events, how the communication with the board can be improved, or how a good fundraising strategy can raise your income.

At first, Reiss explains the specific problems and backgrounds, and after this he introduces successful strategies, beginnings, and concepts.
It is not a "how-to" book with final or direct solutions. But with the concepts and strategies the reader will get good reference points to solve specific problems.

At the end of each example, the author makes a summary of the most important points, brings comments for the strategy solutions, ask good questions with a relation to the reader's problems, and generate a core message.

CPR for Nonprofits, in fact, is a well-done book, which delivers interesting ideas to the reader. (Review by Dirk Schütz, Arts Management Network)

Culture is big business. It is at the root of many urban regeneration schemes throughout the world. It is also one of the leaders of the post-Fordist economic revolution, yet the economy of culture is under-theorized and under-developed.



In this wide-ranging and penetrating volume, the economic logic and structure of the modern cultural industries is explained. The connection between cultural production and urban-industrial concentration is demonstrated and the book shows why global cities are the homelands of the modern cultural industries. This book covers many sectors of cultural economy, from craft industries such as clothing and furniture, to modern media industries such as cinema and music recording.



The role of the global city as a source of creative and innovative energy is examined in detail, with particular attention paid to Paris and Los Angeles. The book provides an invaluable discussion of the political economy of cultural commodities and of the predicaments associated with the increasing commercialization and globalization of culture. It will be required reading for serious students of sociology, cultural studies and geography.


Paperback: 245 pages

SAGE Publications, November 2000

"The Business of Books. How the International Conglomerates Took Over Publishing and Changed the Way We Read."

Post-war American publishing has been ruthlessly transformed since Andre Schiffrin joined its ranks in 1956. Gone is a plethora of small but prestigious houses that often put ideas before profit in their publishing decisions, sometimes even deliberately. Now six behemoths share 80% of the market and profit margin is all. Andre Schiffrin can write about these changes with authority because he witnessed them from inside a conglomerate, as head of Pantheon, co-founded by his father, bought (and sold) by Random House. And he can write about them with candor because he is no longer on the inside, having quit corporate publishing in disgust to set up a flourishing independent house, The New Press. Schiffrin's evident affection for his authors sparkles throughout a story woven around publishing the work of those such as Studs Terkel, Noam Chomsky, Gunnar Myrdal, George Kennan, Juliet Mitchell, R.D.Laing, Eric Hobsbawm and E.P.Thompson. Part-memoir, part-history, here is an account of the collapsing standards of contemporary publishing that is irascible, acute and passionate. An engaging counterpoint to recent, celebratory memoirs of the industry written by those with more stock options and fewer scruples than Schiffrin, The Business of Books warns of the danger to adventurous, intelligent publishing in the bullring of today's marketplace.

Fundraising experts Karen Brooks Hopkins of the Brooklyn Academy of Music and Carolyn Stolper Friedman of the Contemporary Museum of Art in Chicago offer important insights into today's best fundraising strategies for arts and cultural organizations of all sizes. New to this edition is an in-depth examination of corporate sponsorships, as well as a detailed chapter on endowment campaigns. All statistics, appendixes, and examples have been updated, and many helpful examples, including pledge forms, campaign statements, and sponsorship contracts, are also included.

Table of contents

Chapter 1. Institution Building

Chapter 2. Leadership

Chapter 3. The Annual Fundraising Campaign

Chapter 4. Business

Chapter 5. Foundations

Chapter 6. Individuals

Chapter 7. Government

Chapter 8. Special Events

Chapter 9. Capital and Endowment Campaigns

Appendixes:

A. Basic Fundraising Books

B. Keeping Up: Magazines, Newsletters, and Newspapers

C. Research Resources

D. Web Resources for Non-profit Fund-Raising

E. State Foundation Directories

F. State Arts Councils and Regional Arts Organizations

G. State Humanities Councils

H. Fundraising and Management Organizations

I. Arts and Cultural Service Organizations

J. Sponsorship vs. Advertising: Comparing Return

K. Fundraising Materials

L. Capital Campaign Materials

M. Teaching Ideas for Arts Administration Students

The new Seventh Edition of the Music Business Handbook & Career Guide maintains the tradition of this classic text as the most comprehensive, up-to-date guide to the $100 billion music industry. More than 100,000 students and professionals have turned to earlier editions of the Baskerville Handbook to understand the art, the profession, and business of music.


Thoroughly revised, the seventh edition includes complete coverage of all aspects of the music industry, including songwriting, publishing, copyright, licensing, artist management, promotion, retailing, media, and much more. There is a complete section on careers in music, including specific advice on getting started in the music business.


Generously illustrated with tables and photographs, the Guide also contains a complete appendix with sample copyright forms, writing and publishing agreements, directories of professional organizations, and a comprehensive glossary and index.

A main justification for public funding of the arts is to protect the arts from the marketplace and to encourage experimentation and innovation. But little is known about the actual innovation process. Is funding the only issue? Protecting the arts from the marketplace has up to now been the main item in any discussion of artistic creativity. This publication provides a privileged insight which both fills out and refocuses the picture. She examines the operation of three performing arts companies from Ireland, a country whose reputation for creativity far outweighs its small size and population, and finds that innovation in the arts requires uncommon dedication, persistence and sacrifice. Fitzgibbon's book is essential reading for arts policy makers, managers, administrators, donors and potential donors, and for serious students of arts and culture management in the academic community.


Hardcover 240 pages (December 2001)

Publisher: Greenwood Press

Up-to-date directory of addresses and basic facts on cultural policy in Europe with contributions from 48 European Countries written in their original languages


- developed at the initiative of the Council of Europe (Strasbourg)
with additional support from the German Ministry of Foreign Affairs, the Bosch-Stiftung and the Alfred Toepfer Stiftung F.V.S.


- prepared by members of the C.I.R.C.L.E. network and of ERICArts (European Research Institute for Comparative Cultural Policy and the Arts), other experts and an editing team at the Zentrum für Kulturforschung, Bonn


- English, German, Russian, French


Details and Order: http://www.arcultmedia.de

How to sell one's art isn't taught in art schools, yet it's an essential ingredient in getting work displayed and attracting art commissions. This straightforward, inexpensive guide is written for artists who want to present themselves and their work in the best possible light to the largest possible audience. Topics include creating a winning marketing package, getting a gallery, finding an artist representative, and obtaining free or low-cost advertising. Also included is a thorough resource listing that includes inexpensive sources for slide development, contact information for artist representatives, suggestions for durable mailing packaging, and contact names for foreign news media.


Paperback: 160 pages

Publisher: A Cappella Books, U.S. (1 Sep 2000)

A practical guide to all aspects of the stage manager's job
Interviews with professionals about on-the-job experiences
Both basic and more advanced information is included to provide a single reference for students and beginning professionals

In every theatrical production, a single indispensable person is responsible for ensuring that scenery, lighting, actors, directors, sound artists are in sync. Stage Manager: The Professional Experience takes the reader through all aspects of the craft of stage management, from prompt books and laptops to relationships and people management. It offers an extensive discussion of what makes a good stage manager, and takes the reader through each phase of a production from getting hired, to auditions and rehearsals, to the run and closing of the show.

This is a hands-on guide to developing one of your organization?s most important policy documents: the set of expectations and responsibilities for both staff and management. Using sample handbook statements, the guide describes the essential information you must develop and communicate to staff, including policies on equal employment opportunity, internal communication, employee performance appraisals, racial and sexual harassment, overtime compensation, health benefits, and much more.
Published in 2002 by the American Association of Museums

Career Opportunities in the Music Industry, Fourth Edition provides the most up-to-date information on over 80 exciting jobs in the music field. It is the most comprehensive resource available on every aspect of the music industry, such as the recording business, radio and television, music retailing, instrument repair and restoration, and education. Detailed descriptions of each job include current statistics on salary ranges, advancement opportunities, and the latest trends in a particular field. Positions profiled include: Record Producer, Program Director, Video Jockey, Piano Tuner-Technician, Conductor, Orchestra Manager, Elementary School Music Teacher, Music Therapist, and Choir Director.


Paperback 240 pages (July 2000)

Publisher: Facts on File Inc

A practical how-to-run-your-business book for nonprofits. As nonprofit organizations face tough times, efficient and effective business management is essential for their survival. Now in an updated Second Edition, this popular how-to book addresses such vital issues as the importance of mission statements, the boards of directors' role in daily operations, planning a publicity campaign, coordinating special conventions, basic office management and information services, and much more. Brimming with step-by-step guidance and practical advice, this updated edition features: a refocused strategic planning chapter that presents an ongoing, organic form of planning and covers new topics such as mergers and alliances, strategic communications, international issues, and the use of the Internet.

Smith, Bucklin & Associates, Inc. is North America's largest association management firm. With offices in Chicago, Washington D.C., Los Angeles, and Brussels, it employs more than 600 people serving 180 nonprofits with annual budgets ranging from $100,000 to more than $5 million. In addition to providing complete day-to-day administration of nonprofits, the firm provides specialized services including financial management, strategic management, international market promotion, and database management.

This book explores the organization of creative industries, including the visual and performing arts, movies, theatre, sound recordings, and book publishing. In each, artistic inputs are combined with other, "humdrum" inputs. But the deals that bring these inputs together are inherently problematic: artists have strong views; the muse whispers erratically; and consumer approval remains highly uncertain until all costs have been incurred. To assemble, distribute, and store creative products, business firms are organized, some employing creative personnel on long-term contracts, others dealing with them as outside contractors; agents emerge as intermediaries, negotiating contracts and matching creative talents with employers. Firms in creative industries are either small-scale pickers that concentrate on the selection and development of new creative talents or large-scale promoters that undertake the packaging and widespread distribution of established creative goods. In some activities, such as the performing arts, creative ventures facing high fixed costs turn to nonprofit firms. To explain the logic of these arrangements, the author draws on the analytical resources of industrial economics and the theory of contracts. He addresses the winner-take-all character of many creative activities that brings wealth and renown to some artists while dooming others to frustration; why the "option" form of contract is so prevalent; and why even savvy producers get sucked into making "ten-ton turkeys," such as Heaven's Gate. However different their superficial organization and aesthetic properties, whether high or low in cultural ranking, creative industries share the same underlying organizational logic.

Richard E. Caves is Nathaniel Ropes Research Professor of Political Economy at Harvard University.


Hardcover: 464 pages

Harvard University Press, June 2000

Duboffs Art Law in a Nutshell overviews art as an investment, from copyrights to trademarks, and examines issues involving museums and collecting. Subjects covered include the customs definition, international art movement, and the victim of war. Explores auctions; authentication; insurance; and tax problems for collectors, dealers, and artists. Also addresses the working artist, aid to the arts, moral and economic rights, and freedom of expression.

Written by a librarian who has also been a professional fundraiser and by a library fundraiser who is also a public relations professional, this revised and updated book offers an original perspective on the neglected subject of raising money for libraries.


Paperback 138 pages (June 2000)

Publisher: ALA Editions (American Library Association)

Using the economic point of view for an analysis of phenomena related to artistic activities, Arts & Economics not only challenges widely held popular views, but also offers an alternative perspective to sociological or art historic approaches. The wide range of subjects presented are of current interest and, above all, relevant for cultural policy. The issues discussed include: institutions from festivals to "superstar" museums, different means of supporting the arts, including the question whether artistic creativity is undermined by public intervention, an investigation into art as an investment, the various approaches applied when valuing our cultural properties, or why, in a comparative perspective, direct voter participation in cultural policy is not antagonistic to artistic values.

Frey is author of more than a dozen books (all available in English and German, and including a number of translations into French, Spanish, Portuguese, Galician, Italian, Japanese, Korean and Chinese) and more than 250 articles in professional academic journals (most of them in economics and a few in political science, sociology and psychology) including the American Economic Review, Review of Economics and Statistics, Economic Journal, Journal of Public Economics, Journal of Law and Economics, Journal of Monetary Economics, Southern Economic Journal, Oxford Economic Journal, Journal of Development Economics, Kyklos, Review of Economic Studies, Scandinavian Journal of Economics, Public Choice, Review of Income and Wealth, European Journal of Political Research, International Organization, Public Interest, Rationality and Society, Journal of Economic Psychology, Journal of Economic History, etc.



Homepage: http://www.iew.unizh.ch/grp/frey/

Thoroughly updated and expanded, this classic handbook teaches emerging artists all the strategies they need to know for selling artwork on their own or through dealers.

The book's new sections target today's vital issues: creating a web site; obtaining copyright/trademark protection on the Internet; coping with censorship of controversial art; and dealing with the new realities of funding sources. Additional chapters tell how to find galleries, arrange exhibitions, apply for grants, land survival jobs doing custom decorative art or teaching, and other relevant topics.


Daniel Grant is a contributing editor of American Artist magazine. A former art critic for Newsday (Long Island, New York) and The Commercial-Appeal (Memphis, Tennessee), he was editor of Art & Artists from 1978 to 1984. He has authored The Artist's Resource Handbook, The Business of Being an Artist, The Fine Artist's Career Guide, How to Start and Succeed as an Artist, and The Writer's Resource Handbook (all published by Allworth Press). His articles and essays have appeared in such publications as ARTnews, Art in America, New York Times, Washington Post, Christian Science Monitor, Boston Globe, Chicago Tribune, Miami Herald, Philadelphia Inquirer, Newsday, The Nation, New York, Art & Auction, and Art & Antiques. He has also taught courses in, and lectured on, career issues for visual artists. He lives in Amherst, Massachusetts.