Americans agree about government arts funding in the way the women in the old joke agree about the food at the wedding: it's terrible - and such small portions! Americans typically either want to abolish the National Endowment for the Arts, or they believe that public arts funding should be dramatically increased because the arts cannot survive in the free market. It would take a lover of the arts who is also a libertarian economist to bridge such a gap. Enter Tyler Cowen. In this book, he argues why the U.S. way of funding the arts, while largely indirect, results not in the terrible and the small, but in Good and Plenty - and how it could result in even more and better. Few would deny that America produces and consumes art of a quantity and quality comparable to that of any country. But, is this despite or because of America's meager direct funding of the arts relative to European countries? Overturning the conventional wisdom of this question, Cowen argues that American art thrives through an ingenious combination of small direct subsidies and immense indirect subsidies, such as copyright law and tax policies that encourage nonprofits and charitable giving. This decentralized and even somewhat accidental - but decidedly not laissez-faire - system results in arts that are arguably more creative, diverse, abundant, and politically unencumbered than that of Europe. Bringing serious attention to the neglected issue of the American way of funding the arts, "Good and Plenty" is essential reading for anyone concerned about the arts or their funding.


Tyler Cowen is the author of many books, including "Creative Destruction: How Globalization is Changing the World's Cultures" (Princeton) and "In Praise of Commercial Culture". He is Holbert C. Harris Chair of Economics at George Mason University.


Hardcover: 206 pages

Publisher: Princeton University Press (17 April 2006)

Giep Hagoort runs the Master Programme of Art and Media Management at Utrecht School of the Arts. The book is truly international in its examples and suggests that arts managers need to develop a 'glocal' attitude. To let the start of Chapter 1 speak for itself: 'This book is about art management, entrepreneurial style. It is intended to give practical, theoretical and conceptual insight into the management of profit and non-profit cultural organizations. The combination of art, culture and management and of theory and practice will, we believe, provide a real aid to those who want to acquire knowledge about running cultural businesses. The readers we have in mind are people who are involved with educational programmes: students, participants, teachers and programme directors. The reader will find a lot of practical cases, case studies and learning questions, which will aid the understanding of the complexity of art and cultural management. We also aim to reach artists, leaders and team members of cultural projects, managers of cultural organizations and other professionals who are interested in linking general management issues to the art and cultural sector


Paperback 312 pages (March 2004)

Publisher: University of Chicago Press

For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation's premier letter-writing tutor--direct mail expert Mal Warwick--shows fundraisers what makes the best letters work. Whether its general advice about the most effective mail strategies, or specific advice for those interested in the details of a direct mail campaign, Warwick keeps fundraisers on track when he reminds: "You're writing for results--not a Pulitzer Prize."

In How to Write Successful Fundraising Letters, Warwick's step-by-step model for writing a successful appeal walks you through the critical stages; his topics range from laying the groundwork for a prosperous campaign all the way through to the importance of thanking donors. Supported by an extensive collection of model letters, Warwick's no-nonsense, jargon-free work has helped thousands of fundraisers achieve results.

Fundraising experts Karen Brooks Hopkins of the Brooklyn Academy of Music and Carolyn Stolper Friedman of the Contemporary Museum of Art in Chicago offer important insights into today's best fundraising strategies for arts and cultural organizations of all sizes. New to this edition is an in-depth examination of corporate sponsorships, as well as a detailed chapter on endowment campaigns. All statistics, appendixes, and examples have been updated, and many helpful examples, including pledge forms, campaign statements, and sponsorship contracts, are also included.

Table of contents

Chapter 1. Institution Building

Chapter 2. Leadership

Chapter 3. The Annual Fundraising Campaign

Chapter 4. Business

Chapter 5. Foundations

Chapter 6. Individuals

Chapter 7. Government

Chapter 8. Special Events

Chapter 9. Capital and Endowment Campaigns

Appendixes:

A. Basic Fundraising Books

B. Keeping Up: Magazines, Newsletters, and Newspapers

C. Research Resources

D. Web Resources for Non-profit Fund-Raising

E. State Foundation Directories

F. State Arts Councils and Regional Arts Organizations

G. State Humanities Councils

H. Fundraising and Management Organizations

I. Arts and Cultural Service Organizations

J. Sponsorship vs. Advertising: Comparing Return

K. Fundraising Materials

L. Capital Campaign Materials

M. Teaching Ideas for Arts Administration Students

Are you looking to raise $1000 -- or $1,000,000 -- for a particular cause, organization or charity? Successful Fundraising by Joan Flanagan will arm you with the information you need to capture your group's fair share of available fundraising dollars. Whether you are a community volunteer or a professional fundraiser, fundraising expert Joan Flanagan offers helpful tips and advice on gaining access to funds, on raising more money in a shorter period of time, and on building a more productive fundraising organization.

Packed with real-life examples from the author's extensive fundraising experience, this essential handbook is complete with planning guidelines, samples worksheets and timetables, plus all new information on using the Internet, e-mail, web sites, and online auctions as fundraising tools, and expanded coverage of working with celebrities to raise funds and how to win corporate dollars. All the tools you need to plan, create and then execute a successful fundraising effort are included in this comprehensive guide.

Today's fundraisers are facing the toughest competition in years and an uncertain economy. Flanagan provides volunteers and professionals with proven methods for landing major donors, organizing direct-mail solicitations and communitywide campaigns, and more. Flanagan also authored The Grass Roots Fundraising Book and The Successful Volunteer Organization.

Table of Contents


Introduction
Acknowledgments
Fundraising in the Information Age: The Road Ahead for Fundraisers
The Fundraising Team
Selling Products and Services: Raising Money from Customers and Clients
Special Events
Getting Started: How to Ask for Money
Building the Base by Yourself: With Direct Mail, E-Mail, Phones, and Door-to-Door

Mass-Marketing Your Message: How the Professionals Use the Internet, Direct Mail,
Telemarketing, and Door Canvassing
How to Find the Big Givers
Major Gifts: The Big Gift---Now
Planned Gifts: The Big Gift---Later
Corporate Grants
Corporate Marketing Partnerships
Foundation Grants
Other Grant Makers: Religious Denominations,
United Ways and Alternative Funds, Organizations, and Government Grants and Contracts
Endnotes
Resource Guide
Index