Preservation and presentation are central activities in the conservation of the historic environment. But are they mutually supportive or do they work against each other? Managing Historic Sites and Buildings looks at the choices and tensions that exist in the conservation and interpretation of sites of heritage. In essays discussing a variety of locations - from a prehistoric sacred site to World War II military remains, from a medieval monastery to a 1970s housing estate - contributors look at contemporary concerns and debates about the way that the past is shaped, physically and metaphorically, by these two aspects of heritage management. Arguing that the fundamental purpose of the whole process is to communicate understanding about the human past, the collection explores the crucial relationship between preserving historic places and promoting an awareness of their significance.

Après avoir montré la place du patrimoine dans les économies contemporaines et les conventions qui en délimitent les contours, les services que le patrimoine rend aux ménages comme aux entreprises, aux territoires comme aux sociétés sont décrits et sa valeur économique en est déduite. L'efficacité et l'efficience de la gestion du patrimoine, le marketing du patrimoine et la détermination des prix pour l'acquisition des services patrimoniaux sont abordés. Les marchés ne permettent pas de déboucher sur une allocation optimale des investissements et un niveau convenable d'activités, notamment en milieu urbain, une intervention publique est alors possible.

Here's a complete set of business and legal forms, including sample contracts, for your every need as a fine artist. At the front of Business and Legal Forms for Fine Artists you'll find one copy of 19 different forms, each with step-by-step instructions on how to fill it out. At the back of the book you'll find on tear-out perforated pages for easy use another 8 by 11 copy of each form. These forms can be photocopied for use again and again in your profession. In addition, all the forms are included on a CD-ROM to aid in customizing for individual needs.

You'll also find such additional helpful information as an introduction to contracts, how to negotiate, advice on standard contractual provisions, and how to contact volunteer lawyers for the arts. Unique negotiation checklists for each form guide you to the best deal even if the other party has drafted the contract.

Tad Crawford has served as Chairman of the Board of the Foundation for the Community of Artists, General Counsel for the Graphic Artists Guild, and legislative counsel for artists' groups fighting for artists' rights. Author of many books, including Legal Guide for the Visual Artist, The Artist-Gallery Partnership (with Susan Mellon), and The Secret Life of Money, he is a contributing editor for Communication Arts magazine and has taught at the School of Visual Arts in New York City.


Paperback: 176 pages

Publisher: Allworth Press; 3 Pap/Cdr edition (October 1, 2005)

The second edition of this definitive guide is for gallery owners, dealers, and artists' reps who want to understand the law and successfully tackle the business and legal issues they face every day in their field. Written by an esteemed arts lawyer and lecturer, the book covers all legal aspects of a gallery businessúfrom trademarks and copyright to contracts, consignments, taxes, product liability, advertising, catalog sales, and customer relationsúsaving the reader thousands of dollars in attorney's fees. The author also advises how to find a good lawyer if one is needed.

Written with clarity and humor, this is the definitive user©s guide to developing the technical skills and practical know-how that are crucial to working successfully on any staged event. From scenery to lighting to sound to props, readers are walked through every aspect of the backstage environment and shown how to run stage performances like pros. Also helpful to anyone planning fashion, sports, political, or other public events, the book offers great tips for producing memorable parties, product launches, conventions, and press conferences.

A series of reasoned reflections on the current state of the arts in Britain as seen by John Tusa - broadcaster and now General Manager of the Barbican Centre, London. There are three sections - Beliefs, Politics and Actions, and the titles of the essays reveal something of their contents - "I'm worried about Tony", "The Cart and the Horse, which came first the market or the arts?", and "When I hear the word culture, I reach for my identity." They are personal, passionate and sometimes provoking. The A-Z of Running an Arts Centre is an interesting account of the key issues for arts management today .


Hardcover: 176 pages

Publisher: Methuen Publishing, Ltd.; 1 edition (October 1, 2000)

Once upon a time, until the mid-nineties anyway, management techniques were developed mainly in business schools, applied in business and then would slowly grind their way over to the "third sector". It would take a minimum of 10 years. Now, argues Mike Hudson, author of Managing Without Profit, it takes only five years. What's more, some management ideas--such as the importance of vision and a sense of mission, are beginning to migrate in the opposite direction, from the "without" to the "with profit sector". Hence, almost exactly five years after first publishing his definitive text on management in the voluntary sector, Hudson is back with a new and heavily revised edition.
The main changes include three new chapters on managing change, managing strategic performance and on creating a learning organisation. There are also sections on bench marking, the importance of building a strong senior management team. Material in the first edition on vision and mission have now been consolidated into chapters of their own.
Hudson, founder and senior partner of Compass Partnership, a management consultancy which works with, not for, profit organisations, clearly knows his stuff. He approaches each topic with precision and economy of expression. So he details the roles of the four different types of deputy director, he spells out four characteristics of organisational culture and so on. He is also wise in that while he tells you how to do it in theory, he repeatedly acknowledges that the world is not perfect and that it is quite acceptable to tolerate mistakes in others and even to make them yourself--as long as you learn from them. "Virtually everyone who contributes time and effort to these organisations has well founded altruistic and philanthropic motives. However people often have other--and self serving motives...which have a significant impact on management".
Every chapter is augmented with diagrams, examples, cross heads and summaries, making the book as clear an exposition of the arts of management as you are likely to find anywhere. Although obviously written with the third sector in mind, it will contain useful insights for anyone concerned with learning the rudiments of management, no matter what sector they are in. --Alex Benady, Amazon UK

In the late 1990s theatre competes with many other forms of entertainment for people's leisure time. So how does theatre attract and maintain the audience it needs? This book explains to the reader the many ways of doing this. It provides information on advertising to motivate ticket buyers, creating attention-grabbing mailouts, using newsletters, numerous successful marketing tips, what keeps audiences away, and much more.


Reviews


It is called by different names in almost every industry. Within the visual and performing arts, marketing means audience development. A compilation of articles from Stage Directions magazine explains for community theater professionals the steps required to attract and retain subscribers. Short chapters encourage readers to adopt different approaches, from drafting market research questionnaires to crafting outreach programs in the schools and churches. A dearth of buzzwords and jargon, and a host of real-life examples from theaters big and small (including Chicago's Goodman and the Rainbow in Lancaster, Pennsylvania) help most plan and visualize how to generate SROs. ----Barbara Jacobs, Booklist


About the author

Stephen Peithman is Editor-in-Chief of Stage Directions magazine, which he cofounded in 1988. Stephen brings to his work decades of journalistic experience and a lifelong love of theatre in all its facets.
Neil Offen served as Editor of Stage Directions magazine for nearly five years, beginning in 1994. Neil brings to his work decades of journalistic experience and a lifelong love of theatre in all its facets.


# Paperback: 160 pages

# Publisher: Greenwood Press (5 May 1999)

Chart a course for the future which links your art interests and abilities to possible careers in art and design. Examine a wide spectrum of art-related jobs and undercover the steps you'll need to take in pursuit of each career. Learn the personal qualities necessary for success in each field. Matching the individual to individual characteristics, Careers in Art is a valuable tool for assessing, understanding, and pursuing art and design career opportunities.

Provides practical guidelines for one of the essential elements of true partnership--learning how to talk together in honest and effective ways. Reveals how problems between managers and employees, and between companies or divisions within a larger corporation, stem from an inability to conduct a successful dialogue. DLC: Communication in management.


Hardcover: 448 pages

Publisher: Currency; 1st ed edition (September, 1999)

An invaluable guide to planning and producing a complete marketing campaign for selling music to the listening public, this book arms readers with key strategies and tools to ensure that a musical recording reaches its full sales potential. 20 illustrations.

# Hardcover: 308 pages
# Publisher: Watson-Guptill Publications (March 1999)

This book addresses the rapid changes taking place in countryside management and their effect on the cultural landscape. Written by archaeologists and ecologists, it examines areas of cooperation and conflict between the two professions, considers current problems and their solutions, and speculates on the prospects for archaeology in the countryside in the 21st century. "Agri-environmentalism" has been a buzzword since the Rio Environment Summit of 1992, but the impact of changes in policy-making reaches beyond the agriculture and ecology implied in the term, to embrace the cultural landscape. This volume outlines the changes that have taken place and reviews responses to them in the form of innovative land management systems. Contributors in government, private practice, and academia provide a lively and at times discordant discussion on the issues surrounding archaeology, nature conservation, and the social perception of the countryside.

In a period of globalization there has been a startling resurgence of nationalism, regionalism, and other assertions of local identity, reflected in the boom in the heritage industry in all its forms, from education in oral and social history to entertainment and tourism. But how are ideas of a unified culture and nationhood created out of the diversity of modern society? This volume gathers key writings from leading thinkers in cultural studies, cultural history, and museum studies to ask what role cultural institutions play in creating and shaping our sense of ourselves as a nation. With an international perspective focusing on the US, France, Australia, the UK and India, the contributors investigate whether cultural artefacts can represent all of us equally, as members of a given nation. The opening section explores the strategies involved in creating and sustaining a national culture, such as the standardization of language and the sidelining of regional cultures. In the second section, contributors examine the way the past is preserved, represented and consumed as our "heritage". Tracing the growth of "heritage culture" from the founding of the National Trust in 1895, to the National Heritage Acts of the 1980s, key figures in the heritage debate ask why it has become important for nations to preserve the past, and in whose name it is preserved and displayed. The third section looks at the historical development of the public museum, examining the development of conventions of classification and display, and stressing the link between the emergence of museums and the development of the modern nation state. In the final section, contributors focus on issues facing museums today: the difficulties they now encounter when facing the competing demands and interests of public funding bodies, tourist, and local or ethnically specific communitities, and argue that museums cannot continue to operate as if they are the repositories of objective and universal knowledge.

Tad Crawford's readable guide is filled with practical legal advice for visual artists, as well as insightful discussions of ethical issues. Immediately useful are the sample agreements and forms, explained in the context of common business practices in the art world and the environment of numerous state and federal laws. ---Alma Robinson, California Lawyers for the Arts


The challenge for any designer or artist is to learn enough about his or her rights to challenge unwarranted incursions early and call in reinforcements when necessary. This Legal Guide is the first line of defense for every designer after, of course, Allworth's stunningly focused AIGA Professional Practices in Graphic Design --- Richard Gref, American Institute of Graphic Arts

This up-to-date, comprehensive guide is packed with publicity expertise--from simple, low-cost ideas to sophisticated corporate strategy systems. Using an engaging, conversational style, the author explains how to define and set goals and objectives, master all publicity tools from a press release to the Internet, analyze media, create events and opportunities, and estimate results.


Reader reviews


Everything presented in this book will help those charged with the task of generating publicity. Fundamentally, it must be remembered that publicity is just that, it is not paid advertising, it must be managed, but cannot be completely controlled. The goal of the publicist is to provide relevant, newsworthy, information, which will be deemed to be of interest to a target audience. Present the media with an honest, credible, story, that will help them accomplish their goals (attracting more viewers, selling more papers or magazines, or attracting more interested readers to a web site) and your story is more likely to be heard by those you desire to reach. "The Complete Guide to Publicity" clearly defines publicity, what it is and is not, what to expect from a publicity effort, as well as the particulars to consider when dealing with various media and attempting to target specific audiences with your story. An excellent introduction to the strategy and structure of a publicity campaign!

With The Experience Economy, Pine & Gilmore explore how successful companies using goods as props and services as the stage create experiences that engage customers in an inherently personal way. Why does a cup of coffee cost more at a trendy cafe than it does at the corner diner or when brewed at home? It's the value that the experience holds for the individual that determines the worth of the offering and the work of the business. From online communities to airport parking, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating engaging experiences for both consumers and corporate customers. Make no mistake, say Pine & Gilmore: goods and services are no longer enough. Experiences are the foundation for future economic growth, and The Experience Economy is the playbook from which managers can begin to direct new performances.

After collaborating on several well-regarded leadership books, James M. Kouzes (chairman of the Tom Peters Group/Learning Systems) and Barry Z. Posner (dean of the Leavey School of Business at Santa Clara University) created The Leadership Challenge Planner to help managers, team leaders, and even community volunteers adopt their primary principles. "Every new project you take on is an opportunity for greatness--for attaining a personal best that defines your own standard of excellence," they write in its introduction. "Your next major project is your chance not only to create extraordinary results for your organization but also to develop your leadership capabilities."
To that end, they've designed the book to be used with a specific project; readers are guided through various stages, from assessing the project's "requirements and challenges" through planning to "lead others to successfully complete" it. The authors concentrate on the five key leadership practices they identified in their bestselling Leadership Challenge--"challenging the process," "inspiring a shared vision," "enabling others to act," "modeling the way," and "encouraging the heart"--and support them with extensive worksheets that help single out definitive objectives and the precise actions necessary to attain them. --Howard Rothman

There is among many nations a growing awareness that the arts and culture have an important role to play in forming the image that nations hold of themselves and that they convey in the international arena. At the same time, increased pressure on the public purse, new trade environments, and the revolution in communications technology are forcing the reexamination of cultural policy objectives and strategies for achieving those objectives in countries throughout the world. This book, based on the research and expertise of practitioners and scholars in the field of cultural policy, provides a broadly based cross-cultural analysis of policy in two countries with very different cultural traditions. The authors move beyond cultural boundaries to define "art" and "culture," explore the role of cultural policies in a nation's cultural development, and evaluate policy effectiveness and relevance. Case studies of organizations in art, music, dance, and drama, in both the United States and Japan, examine the elements that contribute to effective arts management and policy-making. Arts managers, cultural policy-makers, researchers, practitioners, and educators will find this an excellent resource that provides valuable teaching materials in the field of cultural policy and facilitates cross-cultural learning about arts management.


Textbook Binding: 320 pages

Publisher: AltaMira Press (March 22, 1999)

The key to getting people into a regional or community theatre is spreading the word. But if the theatre isn't on Broadway and doesn't have an expert press agent (or an extensive ad budget), how does it get attention? The Stage Directions Guide has the answers to the timeless question of how to get the word out about a new show. From photo calls to news releases, from guerrilla marketing to subscriber communications, this book has advice to cover all needs.


About the authors

Stephen Peithman is Editor-in-Chief of Stage Directions magazine, which he cofounded in 1988. Stephen brings to his work decades of journalistic experience and a lifelong love of theatre in all its facets.
Neil Offen served as Editor of Stage Directions magazine for nearly five years, beginning in 1994. Neil brings to his work decades of journalistic experience and a lifelong love of theatre in all its facets.

Now featuring new methods that employ computers, this second edition is a superb guide for both amateur and professional stage managers. All facets of the stage manager's duties are covered: the organizing of rehearsals and performances; the maintenance of the working script, cue sheets, and daily records; and the supervision of technical aspects of the show. The text is supported by sample documents, diagrams, and charts.