Nonprofit performing arts didn't have good, reliable research on attendance or it's audience -- until now. The Performing Arts Research Coalition chose 10 cities around the country for an in-depth study including Austin. The study found that 75 percent of Austinites attended a dance, opera, symphonic concert or theater performance in the last year.

This study had two objectives: to review the concept of cultural marketing as applied to museums; and to analyse the management and marketing strategies of cultural entities, museums in particular. The authors sought to identify the marketing tools and resources used in the museum sector by means of a questionnaire mailed out to all of the major museums in Catalonia.

This paper examines the relationship between consumer satisfaction and subsequent intentions in the museum context, as well as the moderating influence of demographic characteristics such as gender, age and education in that relationship. The relationship between satisfaction and a range of service elements, overall satisfaction with the experience and intentions was investigated. Museum marketers can profit by examining the value chain of museum experience outlined in the model presented, especially the greater likelihood of consumers recommending the experience to others than making a repeat visit themselves, and by investigating segment differences beyond those reported here.

Performing arts organizations are increasingly looking to build endowments as a means of stabilizing revenue flows. The authors report on a study of 272 arts-presenting organizations, some of which have built a substantial reserve while others have no savings at all. They hypothesize that the haves differ from the have-nots on seven factors: whether the organization is free-standing or part of a larger entity; the organizations age; budget size; whether the organization owns or rents its primary venue; the size of the board of directors; number of institutional donors; and proportion of revenues derived from donations. They conclude that the haves are larger organizations with large boards and a substantial number of institutional donors, factors that point to the value of budget size, network contacts and institutional legitimacy in the accumulation of investment capital.

Framed prints for art lovers, science kits for budding Einsteins, historically accurate reproductions for history buffs for unusual gifts that also give back to local cultural institutions, museum stores are the place to shop this holiday season.

On Sept. 22, 1999, New Yorks Mayor, Rudolph Giuliani, strode into a press conference to publicly attack the Brooklyn Museums not-yet-opened show of Charles Saatchis collection of British artists. The Mayors threats ignited a firestorm of controversy that finally burned itself out six months later, when a settlement was reached in federal court that ended legal hostilities with the museums free speech rights affirmed and its funding saved, at least for the immediate future.

"Culture matters" - this has become more and more of a certainty in the development policy debate in recent years. Cultural values, beliefs and view points are key influences on political, economic and social development.
The publication "Culture is not a luxury" was released by the Swiss Agency for Development and Cooperation and is available for free at their website (publication section)

This paper will address the economic value of having photographic resources available in digital formats.

The 47th Annual Conference of the Association of Performing Arts Presenters (APAP) - January 10-14, 2004 in New York - is the most important conference in the USA concerning bookings of concerts, dance and other performing arts. Many important venues are visiting, in order to talk to new artists, agents and network with other "presenters".

The newly amalgamated North West University (former Potchefstroom University for Christian Higher Education and the University of the North West) has started a brand new Institute for Arts Management and Development.

The Center for Arts and Culture, Contemporary Arts Center, Creative Industry, Tulane University School of Architecture, the University of New Orleans, and Xavier University-with funding from the Nathan Cummings Foundation, the Louisiana Endowment for the Humanities, and the New Orleans Mayors Office of Economic Development-are hosting "Creative Investments in New Orleans," a one-and-a-half day forum on December 11-12, 2003.

A report from the Asia-Europe Meeting Arts Promotion Agency Network Conference, organised by ASEF, the International Federation of Art Councils and Culture Agencies (IFACCA) and the National Arts Council, Singapore.

The University of Leicester is to host the South Asian Diaspora Literature and Arts Archive (SALIDAA), an interactive collection of material by artists and writers from the South Asian community in Britain, many of whom have strong connections with Leicester.

North Carolina was one of the few states to increase its 2003-4 arts funding (by $377,000). With a state economy stuck in reverse, says Byron Woods in the Independent Weekly (10/22/03), the arts were in for "the yearly ritual of death by a thousand cuts." But advocates petitioned and legislators came through. "A long tradition of state support for the arts fundamentally influenced the outcome," says Woods. Since 1940, N.C. started the first state symphony, state art museum, state school of the arts, department of cultural affairs and urban arts program. "So we weren't trying to convince legislators about something that they hadn't experienced in their own childhood, in public schools and across the state," Secretary of Cultural Resources Lisbeth Evans says.

Audience data can inform and shape the policy and activities of arts organisations, though its value frequently goes unrecognised. A new study by Kieran Cooper and Beth Aplin has examined why, and suggests what needs to be done to enable arts managers to make the most of the data available to them.
Nick Case of Oxford ArchDigital describes the advantages of making a museum' s collections available online; and Christopher Lawrence of The Academy of Ancient Music considers the position of touring organisations that have no automatic right to access information about their attenders.

Design for Accessibility: A Cultural Administrator's Handbook represents an update of the Arts Endowment's The Arts and 504 (1992) with additional information from the 700-page Design for Accessibility: An Arts Administrator's Guide produced by the Arts Endowment and NASAA in 1994. This resource is designed to help you not only comply with Section 504 and the Americans with Disabilities Act, but to assist you in making access an integral part of your organization's planning, mission, programs, outreach, meetings, budget and staffing.

In recent years there have been unprecedented building and redevelopment programs in the museum sector. Some have been major 'greenfield' developments; others programs of renewal while the institution continued to operate. This conference seeks to examine how such projects can be managed effectively while delivering quality outcomes within the restraints of budget and time.

It is around the particularities of cultural marketing that entrepreneurship and leadership in marketing the arts must be articulated. An article by Francois Colbert, Montreal

In this study by Silvia Bagdadli (Bocconi University in Milan, Italy) on cooperation among Italian museums and theatres, the author uses multiple case studies to define a typology of cultural networks.