2003-11-14

Audience data can inform and shape the policy and activities of arts organisations, though its value frequently goes unrecognised. A new study by Kieran Cooper and Beth Aplin has examined why, and suggests what needs to be done to enable arts managers to make the most of the data available to them.
Nick Case of Oxford ArchDigital describes the advantages of making a museum' s collections available online; and Christopher Lawrence of The Academy of Ancient Music considers the position of touring organisations that have no automatic right to access information about their attenders.