fuel4arts.com delivers free marketing tools and ideas to professional arts marketers and artists. The site operates as an online community with over 7,000 members from all over Australia and over 60 countries internationally, including: USA, UK, Canada, Singapore and New Zealand.
fuel4arts assists the arts industry to meet the challenges of 21st century audiences by providing the latest in arts marketing resources, publications and networking opportunities. The website uses leading web technologies to
allow members to personalise the range of online marketing information to best meet their needs.
Membership is free and you can join up online to gain immediate access to all resources. fuel4arts content is sourced globally and served according to key marketing strategies, challenging many of the traditional approaches to arts marketing. Users can access the latest information on:
* Customer Service & Relationships
* Market Research & Audience Analysis
* Strategy & Tactics
* Subscriptions, Group Sales & Ticketing
* Advertising, Publicity, Promotion & Public Relations
* Database Marketing, Direct Mail, Telemarketing & Online
* New Audience Development
* Membership, Funding, Sponsorship and Philanthropy
Professor Joanne Scheff, co-author of 'Standing Room Only: Strategies for Marketing the Performing Arts' and consultant to arts organisations in the USA, Canada, South America and the UK, says:
"I am excited by the potential of fuel4arts - it's a unique and innovative arts marketing resource providing arts managers in Australia and around the globe easy access to highly valuable and timely information."
fuel4arts is produced by Ripe Online who has brought together a team of some of Australia's leading arts and online marketers and developers including Tim Roberts, Emily Walker and Tess Dryza.
fuel4arts is a project of the Australia Council, the Commonwealth Government's arts funding and advisory body. The website was originally launched in 1998 in response to one of the Australia Council's Audience Development and Marketing Division's core goals of enhancing marketing practices and skills nationally.
...marketing tools and ideas to take your work further