2004-03-17
Benchmarking for e-marketing activities
The Arts Marketing Association (UK) has conducted a pilot benchmarking project, funded by Arts Council England, to assess the effectiveness of arts organisations' e-marketing activity.
32 organisations from accross the UK have taken part in the research and the results have been very encouraging as an indicator of the value of e-marketing. One of the key findings is that the potential to generate awareness and visibility through a website is huge.
32 organisations from accross the UK have taken part in the research and the results have been very encouraging as an indicator of the value of e-marketing. One of the key findings is that the potential to generate awareness and visibility through a website is huge.
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