Author PRofile
Pepe Zapata
is Head of Communications, Marketing and Audiences in Grup Focus, one of the most significant firms in performing arts, cultural contents, audiovisual and event sectors in Spain. He was partner and consultant in TekneCultura, a consulting firm in Barcelona focussed on the analysis of arts audiences, and Director of Marketing and Communication in Mercat de les Flors. He holds Master degrees in Business Administration and Arts Management.
Newest content of Pepe Zapata
Arts audiences
How to be more efficient in communicating 2018-07-16
This paper is a guide to the basics of up-to-date communication in the arts sector. It focuses on the key point in making communication with arts audiences more efficient: to convey your values and to connect with peoples needs and desires.
» How to be more efficient in communicating
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