Xiao (Lucia) Lu

completed her PhD in Cultural Management and Policy at Goldsmiths, University of London. Her current research focuses on cultural policy, audience and marketing in the performing arts sector, and in particular on performing arts exchange between China and the West. She obtained a master’s degree in Media and Advertising at the University of Leicester and a BA in Literature & Drama at the National Academy of Chinese Theatre Arts. Since 2017, she has taught academic modules in cultural and media studies, arts management and creative industries at Goldsmiths and Middlesex University.