Orchestra and Opera Companies Using Innovative Technology to Reach New Audiences

Philharmonia Orchestra launced the first virtual orchestra to make music accessible. Specially designed cube seats activate when sat upon, and each box "plays" a different instrument. The seats have been laid out in an orchestra arrangement so that participants can experience how being in an orchestra sounds.

The City of Birmingham Symphony Orchestra audiences can have an online taste of concerts before buying tickets. Short samples of music will be available to download from their website.

The Lyric Opera of Kansas City (LOKC) launched a weblog to keep its audience in the loop about what's going on in the LOKC production family.

San Francisco Opera will perform Rigoletto on stage and offer a free live simulcast of the production in the Civic Center Plaza. Last year, 8,000 people attended a similiar Madame Butterfly event.

Read more: http://www.artsmarketing.org

Americans for the Arts - Artsmarketing.org
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