2009-01-02

Marketing and Management Tips for Tough Economic Times

For many organizations, recession and the long shadow cast by September 11 have replaced the rosy glow and giddy expansion boom of recent years with a nervous pallor of uncertainty. In Boston, New York, Chicago and San Francisco, museums have already announced staff cuts or postponed building plans. And in an October survey of more than 800 performing arts groups conducted by AMS Research and Planning, nearly 60 percent of respondents indicated that they're paring their budgets by 5 to 25 percent.

Not all museums are hurting, by any means, but most are feeling at least a bit feverish at the thought of what might be in store. With governments cutting funding, corporations scaling back their giving, foundation dollars flattening, security costs rising and tourism still sputtering, it's no wonder many cultural institutions are breaking out in cold sweats.

If yours is one of them, here are 19 marketing and management strategies to help you navigate through tough economic times.

Read the complete article at http://www.museummarketingtips.com

by Katherine Khalife, Museum Marketing Tips