2009-06-09

Iconic Branding

For arts organizations, the ability to skillfully brand art and artists is key to success. Through the celebration and translation of artists' iconic works into a distinctive brand identity, arts organizations can draw more attention to their art, artists, and offers. Additionally, arts organizations should strive to keep their branding simple, streamlined, and secondary, resisting the impulse to overshadow their art.

When you see the words Van Gogh, what comes to your mind? Could it be stars in the night? Warm glowing yellows and deep rich blues? The Museum of Modern Art's 2008 exhibition, Van Gogh and the Colors of the Night is a good example of translating an artist's iconic work into an impactful and unique brand identity. The online exhibition features engaging and strategic visual assets that stem from Van Gogh's iconic works.

Read more on branding from Benjamin Collier

Arts Marketing Project Newsletter, www.artsmarketing.org