Arts Management Newsletter
No 117: Art of Change
Culture means change. And every cultural organisation should have the ability to change itself for many reasons: challenges in the society, expectations by the audience or stake holders, or sometimes even dissatisfaction by staff members. Our 117th edition of Arts Management Newsletter cares about change management.
We spoke with Martin Redlinger, director of marketing and sales at the Konzerthaus Berlin, who plays a leading role in an ongoing changing process. The interview shows how close the relationship is between the brand and the entire strategy of an arts organisation, and how long it takes to get results. Redlinger explains why the Konzerthaus needed a new positioning in the vibrant Berlin arts market, and how the team developed a new cultural brand. We also spoke with Julia Strysio about what the future of music festivals will look like? What has to be changed in a cultural format, which is probably the most flexible one?
Our correspondent Ulla-Alexandra Mattl was in Brazil and tells us about a project of social change. Social Innovation, a term that appeared in the 60s, strengthens civil society through meeting social needs through innovative ideas and strategies. The project want to establish long-term learning relationships between professional music and social educators, musicians, arts managers, researchers and social partners in Brazil and the UK.
And with this issue of Arts Management Newsletter, the editor-in-chief Dirk Heinze says farewell. He has been moved to Plauen in order to care the cultural development of the city as its new arts manager. As you can see: culture means change.
SPECIAL FOCUS - Art of Change
- Interview with Martin Redlinger about Branding and Change Management at the Konzerthaus Berlin - Page 2
- Interview with Julia Strysio about the Future of Music Festivals - Page 8
- Social Innovation through Music Education, by Ulla-A. Mattl - Page 11
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