Culture means change. And every cultural organisation should have the ability to change itself for many reasons: challenges in the society, expectations by the audience or stake holders, or sometimes even dissatisfaction by staff members. Our 117th edition of Arts Management Newsletter cares about change management.

We spoke with Martin Redlinger, director of marketing and sales at the Konzerthaus Berlin, who plays a leading role in an ongoing changing process. The interview shows how close the relationship is between the brand and the entire strategy of an arts organisation, and how long it takes to get results. Redlinger explains why the Konzerthaus needed a new positioning in the vibrant Berlin arts market, and how the team developed a new cultural brand. We also spoke with Julia Strysio about what the future of music festivals will look like? What has to be changed in a cultural format, which is probably the most flexible one?

The 17th edition of the Journées de la culture will be held on September 27, 28 and 29, with the theme: Participating is protecting culture. For three days, the general public is invited to immerse itself in the arts, to celebrate creativity and to help protect and promote culture by participating in the thousands of free activities taking place throughout Quebec.

The numerous workshops, guided tours, talks, performances and demonstrations will draw participants into the cultural heart of their community. This profusion of activities is put on by cultural organizations, artists, schools, municipalities and businesses, which are all gearing up to offer their fellow citizens a unique and inspiring experience in the various artistic disciplines.

In this newsletter you will read an interview with Julia Draganovic, who is the new director of the exhibition center Kunsthalle Osnabrück, Germany. She speaks about the profession as curator and art manager, her strategy to en- gage the audience, and her approach how to connect art and new media.

We also publish - as every year - the Summary Paper of the 4th Kufstein Summer School for Arts Management in Palea Epidavros/Greece, which took place in May 2013.

A Closer Look at Museum Studies Programs

While an increasing number of post-secondary institutions have begun to offer museum studies programs, many current graduates, however, are faced with dwindling job prospects due to a shortage of opportunities in the profession. Nancy Villa Bryk, an Assistant Professor of Historic Preservation at Eastern Michigan University, suggests that program administrators should consider implementing a system akin to that of American Bar Association, which requires accredited law schools to follow post-graduate placement, and make the information available to prospective students. Addressing these caveats publicly, she says, may enable prospective students to make more informed university choices.

We were saddened to hear of the death of Professor Colin Mercer on 4 July 2013. He was the United Kingdoms first Professor of Cultural Policy and Director of the Cultural Policy and Planning Research Unit at The Nottingham Trent University from 1999-2003.

The 115th edition of our Arts Management Newsletter is published while we are in Berlin at the 7th Federal Congress for Cultural Policy in Germany. The last congress two years ago covered the importance of digitalization for the arts sector - from copyright issues via archival storage of cultural heritage to the huge communication and marketing opportunities possible with media and web 2.0. However, the upraise of the German cultural policy 2011 in the digital age seems to be already weak again. There is no living online debate with the community, although the topic of this year - cultural planning - fits to invite arts professionals and other people to discuss about. Perhaps the community have totally different preferences and priorities, what they like to support more or less. We were somehow impressed about a comment by Bill Flood yesterday, who answered our question about his experience with cultural planning in Portland. He said, culture at all has a creative power to support communication in a community. So it is necessary at all to make communication possible including those among the arts professionals and cultural policy makers themselves. Enjoy the interview with Bill Flood on page 2.

Are you an employer looking for skilled and creative workers? Are you a talented artist or cultural worker looking for a job? CultureWorks is a new job board for the cultural sector administered by The Cultural Human Resources Council (CHRC). CHRCs mandate is to strengthen Canadas cultural workforce through leadership, support, representation and involvement. CultureWorks represents our commitment to those of you working in Canadas cultural community.

Creative Communities: Art Works in Economic Development is a new publication based on a series of papers commissioned by the National Endowment for the Arts to stimulate more rigorous research on the arts and economic development.

The publication stems from a first-ever collaboration between the NEA and the Brookings Institution. The two organizations co-hosted the May 2012 symposium titled "The Arts, New Growth Theory, and Economic Development, where leading economists explored theories and empirical findings about the role of arts and culture in the U.S. economy. Archived video of the symposium is available at the Brookings website.

Jazz musicians are often regarded as chronic loners, as individualists who fully concentrate on their art and work in ever-changing formations. However, to make that possible they need a fully functional, and in the best case, an internationally organized artistic network. In our latest newsletter, we exclusively publish a case study by Prof. Martin Lücke from Munich, which offers insight into how a European-wide partnership can look in practice.

The fifth Atelier for Young Festival Managers (Ljubljana, Slovenia, 14-21 October 2012), initiated by the European Festivals Association (EFA) and hosted by the Ljubljana Festival, brought together 32 participants from 21 countries and seven renowned festival managers from all over the world. The Atelier LJUBLJANA 2012 was kicked off with an inspiring keynote speech by Australian festival director Robyn Archer and a greeting by Zoran Jankovi, Mayor of the City of Ljubljana; it was concluded with an exclusive lecture by festival icon Gerard Mortier and a welcome address by Dr. Danilo Trk, President of the Republic of Slovenia. Throughout the 7-day training programme, a diversity of working formats allowed for thought-provoking exchanges and establishing sustainable ties for the future.

The Museums Associations 2012 survey into cuts to museum services has laid bare the devastating impact that budget reductions are continuing to have across the UK. Out of 114 museum services and individual institutions that responded, 51% reported a cut to their budgets and almost a quarter have been forced to reduce public access by closing whole sites or parts of sites permanently or temporarily. 11% have closed whole sites permanently. 42% of respondents said there have been cuts to staff, with almost a fifth saying staffing levels were down 25% or more. Of the respondents that have experienced cuts in 2011 and 2012, over a third have seen a cumulative reduction of more than 35%.

All the worlds a crises? The real estate bubble, government depts, economic weakness and/or bank runs ... Many people are cheesed of those bad news. Is the art sector the last paradise? Yes and no. Yes, because the arts and creative sector is a value on its own, and a driving force for the growth of regions and countries. No, because many cultural institutions come under economic pressure so far.

In this scenario, isnt it time to give impulses for the future? We will do so with our special "Positive Impulses" this month. Even from Greece, where last month at the 3rd Kufstein Summer School young professionals worked on in- novation strategies in the arts. The aim was to reflect about the role of arts management within an economic crisis like now in, but not limited to Greece. We publish the summary paper exclusively in this newsletter issue.

How to strategically use the EU support programmes, including Structural Funds, to foster the potential of culture for local, regional and national development and the spill-over effects on the wider economy? The objective of the Policy Handbook is to better sensitize local, regional and national authorities as well as the cultural community of the potential of cultural and creative industries in boosting regional and local development. The Handbook intends to help them in formulating local, regional and national strategies for cultural and creative industries. It also aims to serve as a tool for the planning and implementation of a strategic use of the EU support programmes, including the Structural Funds, to foster the potential of culture for local, regional, national development and the spill-over effects on the wider economy.

At this years European Museum of the Year Award (EMYA) Ceremony, which took place at the Penafiel Municipal Museum in Portugal on 19 May, the EMYA Judging Panel was delighted to announce the Museo de Madinat al-Zahra in Cordoba in Spain as the European Museum of the Year 2012 for its outstanding achievements for public quality and excellence.

The Museum represents a visual memory of the mixed and diverse past of Andalucia aiming to build a bridge between different cultures in contemporary Europe. Together with the partially recovered and restored archaeological site it represents a magnificent, complex city, its supporting infrastructure, buildings and gardens, as well as the social organisation and everyday life of its 10,000 inhabitants.

KUHNYA has introduced the participants of the course Cultural Entrepreneurship' in Tomsk to several cultural entrepreneurs in Siberia. They offered their know-how to the younger generation with cultural initiatives in Novosibirsk, Kemerovo and Tomsk.

When you enter Tomsk the first thing that strikes you is an enormous billboard right opposite the building of the City Administration on Lenin Prospekt. No political slogans but Tom Waits. It is the street advertising of "Underground" a jazz café, restaurant and music store opened by Oleg Usenko in 2004. This nice piece of informal culture has of course provoked a new name for Tomsk : Tomsk Waitsk. Since inviting jazz musicians to Siberia is too expensive for one private night club, Oleg and his partners arrange Siberian tours of famous jazz bands to Novosibirsk and Krasnoyarsk. They have toured Mark Terner, Igor Bril, Daniel Kramer and Vladimir Chekassin.

The National Endowment for the Arts announces a new literature review, Audience Impact Study Literature Review.While there is ample qualitative and anecdotal data on how people and communities are transformed by the arts, there is little research that quantifies the emotional impact of the arts.It's a challenge to analyze this subtle topic. How do you define the way that art affects people? By the happiness they express? By the rewards they derive? By their physiological response?Furthermore, how do you measure this emotional impact? This review looks at dozens of existing studies that attempt to answer these elusive questions. Ultimately, this review will help inform the design of a survey that will capture reliable data on this seemingly indefinable subject.

Today one hears a great deal about the so-called knowledge- based economy. Yet in economic theory such an economy is a contradiction in terms - an oxymoron. Knowledge is a public good, a good for which a natural market does not and cannot exist. A contrast with a private good is in order.

A private good is excludable and rivalrous in consumption. If one owns a car one has lock and key to exclude others from using it. And when one drives the car no one else can drive it, that is, driving is rivalrous. A gross example is an apple. I buy it excluding you from that particular apple and you cannot eat it after I have - rivalrous.