A thorough understanding of the creative process is key to social production in the television and film industry. The work carried out in complex environments as reflected by the number and variety of employees, type of organization and organizational relationships is described as craft-like, non-routine, unpredictable, and characterized by ambiguity, informality and negotiation. The creative process is described as one in which there is a division of labour, the absence of control, team work and a need for creative skills. The dynamics of the creative production process are intertwined with some basic necessary conditions, like having the right team members, and a series of possible consequences, like trust being present or having a positive perception of the outcome of the project, which brings an overall unity to the creative process. This reflection points to the need for increased understanding of the dynamics of the creative process.