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"This is both a smashing textbook and also an impressive contribution to thinking in a range of subjects. This book should influence the way we construct the undergraduate curriculum as well as rethink the polarization between political economy and cultural studies."

- Frank Webster, City University

"A wonderfully clear, insightful, and original synthesis of work on the cultural industries, representing the perspectives of the new generation of researchers."

- James Curran, Goldsmiths College, University of London

"The Cultural Industries is an indispensable guide to the main forces at work in the production of media today. This lucid, careful, and sophisticated book orders the entire field, for the US as well as Europe, and at one stroke becomes the state of the art, the standard."

- Todd Gitlin, New York University

"David Hesmondhalgh offers us a valuable resource and a timely provocation. . . [A] very well organized and clearly written introduction to this increasingly important area of study. Students and teachers wanting a comprehensive and accessible guide to what we know and where we might be heading will welcome it with open arms. . . His book deserves to be required reading on every media and cultural studies course."

- Graham Murdock, University of Loughborough

"The arguments within [this book] provide both a timely overview of current scholarship and offer a unique multidisciplinary approach to the topic in a clear and concise manner."
- TOPIA: Canadian Journal of Cultural Studies

What are the 'cultural industries'? What role do they play in contemporary society? How are they changing?

The Cultural Industries, Second Edition combines a political economy approach with the best aspects of cultural studies, sociology, communication studies, and social theory to provide an overview of the key debates surrounding cultural production.

Paperback: 360 pages

Publisher: Sage Publications Ltd; Second Edition edition (April 25, 2007)
SAGE Publications Ltd, 2007-04-03
Examining the influence of philanthropists on the American theater

Angels in the American Theater: Patrons, Patronage, and Philanthropy examines the significant roles that theater patrons have played in shaping and developing theater in the United States. Because box office income rarely covers the cost of production, other sources are vital. Angelsfinancial investors and backershave a tremendous impact on what happens on stage, often determining with the power and influence of their money what is conceived, produced, and performed. But in spite of their influence, very little has been written about these philanthropists.

Composed of sixteen essays and fifteen illustrations, Angels in the American Theater explores not only how donors became angels but also their backgrounds, motivations, policies, limitations, support, and successes and failures. Subjects range from millionaires Otto Kahn and the Lewisohn sisters to foundation giants Ford, Rockefeller, Disney, and Clear Channel. The first book to focus on theater philanthropy, Angels in the American Theater employs both a historical and a chronological format and focuses on individual patrons, foundations, and corporations.

Paperback: 320 pages

Publisher: Southern Illinois University; 1.00 edition (February 22, 2007)

ISBN-13: 978-0809327478
Southern Illinois University Pr, 2007-03-30
This user-friendly and up-to-date handbook takes new and professional artists through the basics of creating a successful business. Artists will learn how to couple their creativity with clever business sense to establish a lucrative art career. An at-a-glance layout makes information easily accessible and encourages artists to make notes, fill in the blanks, and use checklists, featuring: New to this edition: Internet marketing advice; Innovative marketing ideas for the new millennium; A resource section in the back of the book; In addition to these effective offerings: Alternative avenues for selling art; Tricks to succeeding without a rep; How to build positive name recognition through marketing and publicity tactics; Sound advice on legal issues, such as licensing, copyrights and contracts; Guidelines for preparing a marketing and business plan; What's more, readers will find dozens of helpful tips, contact information, forms and research data to help them further their careers.

Table of Content

1. The Psychology of Success

2. Business Basics

3. Number Crunching

4. Legal Protection

5. Pricing

6. Shipping and Displaying

7. Planning an Exhibition

8. Creating an Image

9. Resumés

10. Photographing Artwork

11. Presentation Finesse

12. Navigating the Art Market

13. Promo Pieces

14. Sales Techniques

15. Advertising

16. Pitching the Press

17. Reps and Galleries

18. Shows and Fairs

19. Locating New Markets

20. Alternatives to Sales

21. Marketing Plans

Paperback: 279 pages

Publisher: ArtNetwork Press; 3nd edition (March 2007)
Artnetwork Press, 2007-03-27
The volume will bring the coverage of marketing and management up-to-date and reflect changes in current thinking, while covering the essential elements involved in the field. Bringing together a selection of essential writings on the subject by some of the leading authorities in the field this volume is an invaluable introduction to the key issues and controversies.

Routledge, November 2006, Paperback, 320 pages
Routledge, 2007-02-28
Addressing the host of challenges and changes facing information service professionals in the coming years, Evans and Ward provide an extensive collection of valuable research and recommendations for the current and future leaders. Arranged in three sections, their book offers background followed by an important section on the development of leadership skills and, finally, real-world experiences drawn from survey responses and conversations with colleagues. The writing is thoughtful, well organized, and straightforward. Each chapter opens with a list of items it will cover and closes with a list of references. "Check This Out" boxes scattered throughout the text cite additional readings, and other text boxes contain tips, definitions of terms, and more. Up-and-coming information professionals will gain insight and knowledge from this inspirational work on the art and science of leadership.

# Paperback: 272 pages

# Publisher: Scarecrow Press (February 2007)
Scarecrow Press, 2007-02-06
A comprehensive text and indispensable reference for all arts managers.

David M. Conte's vast expansion of the Langley classic delivers a broad, comprehensive view of theatre and performing arts management based on the premise that all the performing arts share the same core issues. Mr. Conte addresses the needs and concerns confronting 21st Century managers.

David M. Conte is a theatre manager working on Broadway at the Gerald Schoenfeld Theatre. He is also an experienced manager of musicals on the road. Additional credits include work in regional theatre and touring international ballet and opera companies. He is a graduate of the Yale School of Drama.

616 pages, Publisher: Entertainment Pro, March 2007
Entertainmentpro/Quite Specific Media, 2007-02-01
Now in its 25th year, the Commercial Theater Institute sponsors an annual intensive program in New York for individuals interested in producing or investing in the theatre that attracts people from all over the world. The top working theatre professionals offer hard, factual information to those interested in producing for Broadway, Off-Broadway, Off-Off-Broadway, anywhere in North America, as well as in the United Kingdom. The Commercial Theater Institute Guide to Producing Plays and Musicals now collects for the first time the cream of the crop of that advice, from the noted theatre professionals who participate in the program, in their own words. Interviews, contributions, and a resource directory are included from 30 theatre professionals who have won a total of 45 Tony Awards. Agents, directors, production designers, general managers, fundraisers, marketing directors, producers, and theatrical attorneys all offer invaluable advice in a book that will be the definitive resource in its field.

# Paperback: 288 pages

# Publisher: Applause Books (January 2, 2007)
Applause Theatre Book Publishers, 2007-01-15
Since its first edition in 1987, Fundamentals continues to offer a useful refresher to the basics as well as new understanding regarding how to integrate and gain support for the arts in the social, economic, and cultural fabric of communities. Now in its 5th edition, Fundamentals of Arts Management updates and expands what has become a primary and trusted reference book for arts managers and students of arts administration, as well as programmers who wish to incorporate the arts in human service, education, and a range of other community organizations.

Anchoring the book are eleven tried and true chapters providing principles and best practices for managing and governing community arts organizations; raising funds; and presenting, promoting, and evaluating arts programs. Four new chapters cover fundamentals of personnel management, writing successful funding proposals, advocating effectively for the arts, and maximizing the arts role in the economic development of communities. Nationally recognized leaders and authors in the community arts field offer historical and contemporary context regarding the role of the arts in community, as well as insights about arts education and cultural accesstwo important dimensions of local arts agencies work.

Also new are Online Companions to several chapters. Easily accessed Online Companions offer expanded exploration of subject matter; worksheets and other practical tools that can be downloaded and used or adapted; and valuable resource listings that point to organizations, publications, and websites.

Fundamentals of Arts Management is published by the Arts Extension Service with funding from the National Endowment for the Arts, the Bill and Sally Venman Community Arts Endowment Fund and the Division of Continuing Education at the University of Massachusetts Amherst.
UMASS Outreach Bookstore, 2007-01-01
Respect for Art is the first book to grapple with issues of visual arts management and administration in China and the United States. A collaboration between two professors of arts administration, one in Beijing and one in New York City, it focuses on four areas: museums, non-profit spaces, the art market (including commercial galleries, expositions and auction houses), and public art.

The book identifies areas which seem similar mechanisms for becoming a non-profit organization, tax laws regarding arts institutions - but which have substantial differences in history, culture and understanding; areas where both countries struggle with rapid change the market for contemporary Chinese artists the escalation of the auction house, the social relevance of public art; and concerns for the future cultural and intellectual property, cultural policy, accessibility, art education, and the myriad of skills, sensitivity, theory and practice to sustain a healthy respect for art.

Language: English and Chinese.

Chinese Intellectual Property Publishing House, 2007
Intellectual Property Publishing House, China, 2007-01-01
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences.

Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.

Hardcover: 304 pages

Publisher: Pfeiffer Wiley (3 Nov 2006)
John Wiley & Sons, 2006-12-20
First Guide for Buying & Selling World's Most Expensive Art

KunstAM GmbH, Austria released Skate's Art Investment Handbook, an unbiased investment guide to buying and selling the world's most expensive art, in October 2006. The book was first released in Russia with sponsorship from Deutsche Bank in 2005 after being written as a guide for Russia's newly wealthy, who are currently among the art world's most significant buyers. After selling out within six months of publication there, it was expanded to serve a broader international market.

Skate's Art Investment Handbook demystifies the process of art investing and suggests an approach as to how rational investment strategies can be employed, as well as cases when such strategies for various reasons do not work. Using a combination of proprietary editorial and aggregated statistical data, Skate's Art Investment Handbook describes a rational approach to investing in art with valuation drivers and market statistics, an analysis of how the art market compares to other investment markets, and a special supplement carrying the ratings of the worlds 1000 most expensive artworks and 50 most valuable artists.
Kunst AM, 2006-11-01
Cultural Tourism presents a unique view of global and local cultural tourism issues in four main sections. The first part is a collection of discussions on the tensions caused by globalization, with an emphasis on the issue of authenticity. The second part focuses on cultural tourism demand, with examinations on the motivations and behavior of cultural tourists in various destinations. The third section spotlights the relationship between tourists, residents, and local culture. The final part examines ways cultural events can develop tourism.

Topics in Cultural Tourism include:
interpretation of authentic culture
growth of township tourism
the success or failure of community-based tourism projects
impact of globalization on distinctiveness of place
analysis of tourism development based on new cultural attractions & ethnic diversity
basic steps needed to establish, manage, and market cultural routes
case study of Castilla y Leon in Spain - trying to find ways to effectively compete with coastal areas
new types of cultural attractions, such as ecomuseums
religious tourism
heritage as a tool for formal and informal learning

Publisher: Haworth Hospitality Press (October, 2006)

ISBN-13: 978-0789031174
Routledge, 2006-10-30
Museum Branding shows how museums can reinforce their image at every touchpoint, every encounter with their many constituencies: visitors, members, donors, sponsors, educators, community, staff, and volunteers.

In each of its 18 chapters, Museum Branding focuses on a different aspect of the museum and explains the responsibilities of each in strengthening the museums brand - Exhibitions, Carrying the Banner, Education Department, Volunteers, Membership, Fundraising, Corporate partnerships, Marketing and graphic, Museum Store, Branding museum Websites, The Golden Shopping Cart, Publications, Audio tours, The lobby, Loyalty eating, Your building, University Museums, and Future members.

Dr. Margot Wallace is a professor of marketing communication at Columbia College Chicago where she developed the Brands & Branding course. Active in the arts community, she serves in an advisory capacity for the Museum of Contemporary Art, Chicago, and the Winnetka (Illinois) Public Library.

Publisher: AltaMira Press (2006)

208 pages
AltaMira Press,U.S., 2006-09-28

I. Introduction.

1. Introduction and overview (V. Ginsburgh, D. Throsby). 2. On arts economics and the new economy (W. Baumol).

II. History and Method.

3. Art and culture in the history of economic thought (C. Goodwin). 4. History of art markets (N. De Marchi, H. van Miegroet) 5. History of music markets (F.M. Scherer).

III. Production and consumption of the arts.

6. Defining cultural goods (R. McCain). 7. Empirical studies of demand for the arts (B. Seaman). 8. Nonprofit firms in the performing arts (A. Brooks). 9. Technology and the income gap (TBA) 10. The economics of museums (B. Frey, S. Meier). 11. Creativity and the behaviour of artists (T. Bryant, D. Throsby). 12. Human capital theory and artistic careers (R. Towse). 13. Artists' labour markets (P.-M. Menger). 14. Empirical studies on labour markets in the arts (N. Alper, G. Wassall). 15. The economics of superstars: theories and their application (M. Adler).

IV. Arts Markets: Economic and Legal Issues.

16. Art auctions (O. Ashenfelter, K. Graddy). 17. Prices and returns for art (V. Ginsburgh, J. Mei, M. Moses). 18. The law and economics of art (W. Landes). 19. Censorship and free speech: First Amendment issues in the arts (R. Posner). 20. Economics of copies (F. Benhamou, V. Ginsburgh).

V. Cultural Industries.

21. Industrial organisation in arts industries (R. Caves). 22. Culture in international trade (K. Acheson, C. Maule). 23. Media and the press (S. Anderson, J. Gabszewicz). 24. Movies (A. de Vany). 25. Books (E. van Damme, J. van Ours).

VI. Culture and the Economy.

26. Value and the evaluation of value in culture (M. Hutter, M. Shell). 27. Culture and economic development (P. Streeten). 28. Culture and economic performance in industrialised countries (M. Casson). 29. Cultural heritage (TBA) 30. Cultural districts (W. Santagata). 31. Culture in urban and regional development (T. Bille, G. Schulze).

VII. Policy Issues.

32. State intervention in arts support (A. Peacock, D. Hume). 33. Cultural policy: a European view (R. van der Ploeg). 34. Cultural policy: an American view (D. Netzer). 35. Tax incentives in arts support (A. Feld, M. O'Hare, M. Schuster). 36. Philanthropy (S. Katz). 37. Light(or rock) music (A.B. Krueger). 38. Arts and the internet (P. Legros).

Hardcover: 1400 pages

Publisher: North Holland (November 13, 2006)
North Holland, 2006-09-13
Which are the key questions to be asked about cultural policy in the Europe of the twenty-first century? How is cultural policy at metropolitan, national and European level addressing recent developments that are complicating the cultural and social realities of contemporary Europe? This book offers an innovative assessment of these questions and aims to provoke debates about the way forward for cultural policy in Europe. Based on extensive theoretical and empirical research, this volume critically addresses the way in which cultural policy has evolved, and develops new conceptual and theoretical perspectives for re-imagining cultural change and complexity.

Hardcover: 328 pages

Publisher: Palgrave Macmillan (June 22, 2006)
AIAA, 2006-08-01
Duboffs Art Law in a Nutshell overviews art as an investment, from copyrights to trademarks, and examines issues involving museums and collecting. Subjects covered include the customs definition, international art movement, and the victim of war. Explores auctions; authentication; insurance; and tax problems for collectors, dealers, and artists. Also addresses the working artist, aid to the arts, moral and economic rights, and freedom of expression.

West Group (July, 2006)

ISBN-13: 978-0314158789
West Academic, 2006-07-31
A theatrical show can raise significant sums and, at the same time, create enduring community spirit. Step by step, Lets Put on a Show covers everything needed: securing rights, choosing material, finding a venue, budgeting, scheduling, working with children, using musicians, building sets, handling lights, publicizing, and much more. Anecdotes from producers, directors, and participants share the agony, the ecstasy, and the just plain fun of getting a show up and making money for a good cause while doing it.

?Gail Brown is a former elementary teacher and a veteran fundraiser. She has overseen more than one hundred productions, raising money for community and educational projects. The author of The Big Event, she lives in Case Grande, Arizona.

Colleen Schuerlein is a teacher, minister, and fundraiser. She has produced events with such celebrities as the Neville Brothers, Kenny Loggins, Dr. Wayne Dyer, and many others. She lives in Portland, Oregon.

Paperback: 191 pages

Publisher: Allworth Press (June 14, 2006)
Allworth Press,U.S., 2006-06-01
Les réflexions sur la création et la diversité culturelles ont longtemps été liées en France à l'attitude des pouvoirs publics : prennent-ils les initiatives nécessaires au développement des activités artistiques et à la démocratisation des consommations culturelles, et disposent-ils des instruments adaptés ? Aujourd'hui, l'importance prise par les industries culturelles à l'échelle mondiale, la puissance de détermination des majors, le numérique et internet conduisent à enrichir cette première perspective en lui associant des dimensions entrepreneuriales, industrielles et financières. Les premières Journées d'économie de la culture - dont les actes sont publiés ici - ont cherché à approfondir les réponses aux questions suivantes : peut-on encore concevoir aujourd'hui une économie de l'art qui ne soit pas immergée dans l'économie des industries culturelles ? Les entreprises culturelles sont-elles différentes des autres ? Comment les artistes se situent-ils dans un tel redéploiement ? Comment accède-t-on aujourd'hui aux consommations culturelles ? Quelles sont les régulations nécessaires pour atteindre les objectifs des politiques culturelles ?

# Broché: 463 pages

# Editeur : La Documentation Française (11 mai 2006)
La Documentation Française, 2006-05-11
Americans agree about government arts funding in the way the women in the old joke agree about the food at the wedding: it's terrible - and such small portions! Americans typically either want to abolish the National Endowment for the Arts, or they believe that public arts funding should be dramatically increased because the arts cannot survive in the free market. It would take a lover of the arts who is also a libertarian economist to bridge such a gap. Enter Tyler Cowen. In this book, he argues why the U.S. way of funding the arts, while largely indirect, results not in the terrible and the small, but in Good and Plenty - and how it could result in even more and better. Few would deny that America produces and consumes art of a quantity and quality comparable to that of any country. But, is this despite or because of America's meager direct funding of the arts relative to European countries? Overturning the conventional wisdom of this question, Cowen argues that American art thrives through an ingenious combination of small direct subsidies and immense indirect subsidies, such as copyright law and tax policies that encourage nonprofits and charitable giving. This decentralized and even somewhat accidental - but decidedly not laissez-faire - system results in arts that are arguably more creative, diverse, abundant, and politically unencumbered than that of Europe. Bringing serious attention to the neglected issue of the American way of funding the arts, "Good and Plenty" is essential reading for anyone concerned about the arts or their funding.

Tyler Cowen is the author of many books, including "Creative Destruction: How Globalization is Changing the World's Cultures" (Princeton) and "In Praise of Commercial Culture". He is Holbert C. Harris Chair of Economics at George Mason University.

Hardcover: 206 pages

Publisher: Princeton University Press (17 April 2006)
Princeton University Press, 2006-05-07
Rob Monaths new book on music copyright law, By the Book, will fit in your back pocket. That is a good thing because, in the digital world that music has become, you are going to need to keep it handy.

As a copyright attorney and music publisher, Monath has spent years helping clients navigate the treacherous waters of copyright law and has dealt with many professional music advisors who have made careers of hiding behind the laws inherent complexity. In response, Monath has crafted an efficient manifesto that lays out, in the simplest possible terms, a tested, three-step method for enabling musicians and music professionals to "lead a non-infringing, worry-free existence as regular users of music."

As Monath explains in the Preface, By the Book, "is not crammed with miscellaneous facts, rules, qualifiers, and exceptions." As a person who "has witnessed death by Power-Point presentation," Monath instead demonstrates a workable strategy for anticipating and avoiding common music copyright problems. "You do not need to be an expert," writes Monath, "but you do need to know how to protect yourself." The book is clearly written and entertainingly presented. The cartoons will be especially appreciated by anyone who has addressed the vexing issues that copyright law presents on a daily basis.

Music professionals who have previewed the book are expressing their gratitude. Marcia Farabee, Librarian for the National Symphony Orchestra and Past President of the Major Orchestra Librarians Association (MOLA), says: This book is informative, concise, and comprehensible! I wish I had had access to something like this many years ago when I was in training as a musician and educator.

Paperback: 77 pages

Publisher: Hinshaw Music (May 1, 2006)

ISBN-10: 0937276324

ISBN-13: 978-0937276327
Hinshaw Music, 2006-05-01