In its brief history, Internet art has moved from being the concern of amateurs to a position of prominence in the art world. The rapidly evolving technology of the Internet drives the art along with it, bringing in its wake revivals of the avant-garde and modernism long since thought dead. Although material art often feels disengaged with the world when viewed in conventional galleries, Internet art is often humorous, socially aware, and politically active.
In an accessible and jargon-free manner, Internet Art explores the character of this new, dematerialized online art and the environment in which it exists. It also shows how artists have responded to the rapid and profound changes that have swept the Internet since the mid-1990s, above all its transformation into an arena for consumerism. In an analysis of the sometimes hostile relations between the art world and on-line art, the book suggests that this new art may have radical implications for the ways in which we conceive of art's authorship and ownership, and how we draw the borders between what is art and what is not.

Paperback: 168 pages

Publisher: Tate Publishing (23 April 2003)

There are three ways to attain an economic perspective of the arts.
First, one can take standard economic tools and techniques, e.g., supply and demand analysis, and apply them to the arts. In effect, this is what Baumol and Bowen did in their seminal 1966 study: The Performing Arts: The Economic Dilemma with its finding of an income gap, i.e., a gap between what the traditional live arts can reasonably earn at the box office and the cost of doing business in an industry with no hope of labour productivity improvement. It takes the same time to practice, prepare and perform a live Mozart concerto in 2003 as in 1783. In this regard, Baumol went on, in his long running debate with Tullock in the Scandinavian Journal of Economics between 1972 and 1976, to distinguish the aesthetic difference between live performance with its gestalt of performer and audience and that possible through media extension of performance, e.g., sound recordings and television.

Second, one can draw lessons from the natural history of the arts and cross-examine economic orthodoxy. In effect, this is what Scitovsky did in his seminal 1972 article in the American Economics Review: Whats Wrong with the Arts is Whats Wrong with Society. Scitovsky went on, in his 1976 book: The Joyless Economy, to attempt a re-tooling of hedonistic economic psychology (a form of utilitarianism) with the findings of contemporary clinical psychology to account for the economic contribution of the arts. In the process, he contrasted American and European economies as being rooted in Comfort (U.S.) versus Novelty (European).

Third, one can attempt a stereoscopic perspective by placing both the arts and economics within a wider epistemological context. In this view, the arts become, for example, one corner of a contemporary triangle of human knowledge with the natural & engineering sciences and the humanities & social sciences constituting the remaining corners. Economics, in this view, is but one discipline within the wider humanities and social sciences. Put another way, the arts represent a distinct way of knowing summed up in a new philosophy called aesthetics created in the late 18th century by Baumgarten (a contemporary of Adam Smith, founder of modern economics). Aesthetics was to be his new science of sensual knowledge to balance logic as the science of intellectual knowledge (Kristeller 1952, 35). The word aesthetics itself derives from the Greek aisthesis - the activity of perception or sensation - which at root means "taking in" and breathing in - a "gasp", the primary aesthetic response (Hillman 1981). Economics deals with but one type of logic the min-max solutions of utilitarianism; the arts deal with a completely distinct and varied 'way of knowing'.

Greffe attempts all three approaches in his effort to present an economic perspective of the arts. At least in translation from the French into English, there is, however, no lyricism to the presentation. In short cryptic staccato sections, within seven long chapters, he offers a mixture of:


- economic findings about the arts, e.g., their role in urban and regional economic development;

- astute aesthetic references, e.g., his analysis of Baudelaires stroller; and

- policy analysis and prescription, e.g., only 7% of cultural spending in France is provided by government (in this sense probably the most cultured nation in the world) with the remaining 93% spent by individuals and bodies corporate.

The enormous wealth of observation and findings (a credit to the authors vast learning and insight) aesthetic, economic and public policy is not, to my mind, easily accessible. Greffe assumes a level of aesthetic and economic literacy that most readers will find intimidating. The structure of the text does not help. While I commend the text to other readers, I suggest using the well developed index to select topics of interest and then read the appropriate section. In this sense, Greffe has produced a text in the tradition of Diderots Encyclopedia that can most profitably be consulted as an exhaustive reference work rather than a narrative presenting a holistic economic perspective of the arts.

Review by Harry Hillman Chartrand, Saskatoon (Saskatchewan)/Canada, Website: http://www.culturaleconomics.atfreeweb.com,
(Review Date: March 31, 2003)

Paperback 312 pages (April 10, 2003)

Publisher: UNESCO

"Art and its Publics" explores the interface between the art object, its site of display and the viewing public. The volume focuses on museums, their publics and strategies of display. Engines of democracy at their inception during the French Revolution, public museums have since fostered the democratization of art. As museum going has increased dramatically in recent years, the question of "whose museum?" and how museums construct and engage their publics has taken on added urgency. The essays in "Art and its Publics" present a cross-section of current issues with contributions from both sides of the Atlantic and from museum professionals as well as academics. Essayists tackle issues confronting the museum community and seek to futher the debate between theory and practice around the most pressing of contemporary concerns.


Released in June 2003 by Blackwell Publishers

This title offers a practical guide to starting or running a theatre for young people. From the initial idea to form the company, through the tense days of rehearsal, to the final performance of the first production, it covers all aspects of youth theatre management, production and direction. Topics include creating a company and choosing a venue; working together - building a team, improving technical standards and motivating individuals; and choosing suitable material and assessing scripts. In addition, pre-rehearsal planning, preparation, conducting auditions and casting, conducting technical and dress rehearsals; devising stories or plays; design, lighting and sound, costume and props; and surviving (and enjoying) the first night and the run of the play is also covered.


Paperback, 160 pages, Crowood Press (UK), May 2003,

ISBN: 1861266049

Make your museum board the best that it can possibly be! This new book from Harold and Susan Skramstad, two of the fields most highly regarded experts in museum management, gives you the tools you and your board need to handle the challenges facing museums today. A Handbook for Museum Trustees was written to help museum trustees better understand the why and the how of trusteeship, giving board members and museum directors a thorough understanding of their critical and non-negotiable duties. The book clearly identifies areas of responsibility and offers valuable, how-to advice on board discussion and decision-making, providing practical guidelines for improving board practices and fine-tuning the work of the effective board. Not only will the tens of thousands of us who work in museums benefit from A Handbook for Museum Trustees, says Stephen E. Weil, so, too, will the millions more who pass through our doors.
Published in 2003

Slay the financial dragon of a slumping economy and falling revenues with this valuable arsenal of strategies and tactics for fiscal success. Gain the competitive edge as you learn the latest trends and forecasts from experts in the areas of individual and corporate giving, earned revenue and investment, travel and tourism, and state and local funding. Slaying the Financial Dragon's 10 authors discuss the mega-trends that are changing the face of fund raising, tell you how to talk to local officials about your funding needs, analyze the current state of the travel and tourism industry, and much more. Originally presented at AAM's "Slaying the Financial Dragon" seminar in November 2002, these practical, clearly stated articles present case studies and offer expert advice on how museums can best meet today's daunting financial challenges.


# Paperback: 122 pages

# Publisher: American Association of Museums (March 2003)

This is one of three books titled "The Publishing Game". Each of the books sets itself apart from the others by the subtitles "Publish a Book in 30 Days", "Finding an Agent in 30 Days", and "Bestseller in 30 Days". Taken together they are a comprehensive set of instructional resources for everything you might want to know to get your book published and marketed.



The areas covered in "Publish a Book in 30 Days" include deciding to self-publish, hot topics for publishing, choosing a title, setting a book's price, writing a business plan, choosing a company name, the legal structure of your company, getting an ISBN, filling out an ABI, discount schedules, planning for the future, creating a website, ordering a barcode, copyrighting, advance galleys, getting CIP data, book layout, printers, listing with publishing houses and listing with online bookstores.



There are several items that set this book apart from similar titles. One is the thoroughness of the information on how to create the impression that you are a large publisher and not a self-published author. In fact, it walks the reader through the process of becoming a publishing house from beginning to end. How detailed is the information? For example, the discussion on how to get an ISBN details not only how to apply and the cost, but also what each section of an ISBN number means and how that affects the impression your book makes. Buying a small block of just ten ISBNs makes you appear to be a small publisher of only two or three books (since hardcover and softcover, audio versions, and new editions all require their own ISBN). How will anyone know that you just purchased ten ISBN numbers? Actually the ISBN number gives that information. The second set of numbers in the ISBN is five, six, or seven digits long. If it is five then you purchased a thousand ISBN numbers. If it is six then you purchased a hundred ISBN numbers. If it is seven digits then you purchased ten ISBN numbers.



Another example of the way this book differs from similar titles is the tremendous amount of detailed, step-by-step information. This is a cookbook approach on how to become a publisher. As a result, you can feel confident that if you follow the directions you will get the same results every time. Unlike most other similar books, the author not only instructs you on what to do but also provides all the necessary details to actually complete the task. For example, when discussing Print-On-Demand options for printing your books Fern Reiss supplies the names and contact information for several reputable firms. This pattern is followed throughout the book and makes it well worth the price just for the detailed contact information.



This is one of the best books available on the subject of becoming an independent publisher. "The Publishing Game: Publish a Book in 30 Days" is a highly recommended resource for anyone looking to become an independent book publisher, publish their own titles, or just wanting an comprehensive inside look at the publishing market for the small press.--Harold McFarland, Florida, Amazon.com Reviewer

Many conferences and training events are organised by individuals who have little experience of doing so. Some have had the task thrust upon them without being offered adequate training, and have little idea of the time, experience and care needed to plan and manage events effectively. Each conference is different, and each can present a new problem to the unprepared, even to the most experienced conference organiser. This book provides immediate, accessible advice on how to run an effective event, featuring a wealth of practial tips, guidelines, case studies, action checklists, and useful sample material and templates. All areas of organisation are covered, including: mangaging, planning, contingency planning, targeting, costing and budgeting, housekeeping, administering, assuring the quality of content, evaluating, disseminating and ensuring continuity.


Published in June 2003

The term 'culture industry' has been a key reference point in the critical
literature on culture and the media ever since the classic chapter in
Horkheimer and Adorno's Dialectic of Enlightenment, yet until now there has been little attempt to update the analysis for the present day. In this
innovative new book, Heinz Steinert applies the concept of culture industry to contemporary cultural forms and demonstrates its relevance for the twenty-first century.Unravelling Horkheimer and Adorno's complex prose, Steinert sets out to explain precisely what is meant by the term 'culture industry'. Writing in a clear and engaging style, he provides an accessible exposition of the key themes and concepts. This close textual analysis is combined with wide-ranging case studies showing how the concept of culture industry can be used to approach more recent cultural phenomena. Examining contemporary film, pop music and art, as well as dating agencies and the paparazzi, Steinert reveals the ways in which culture is commodified today.This is an original book that provides a fresh critical perspective on culture and the media. It will be essential reading for students of media and cultural studies, sociology and of the humanities in general



Language Notes
Text: English (translation)

Original Language: German --This text refers to the Hardcover edition.


Paperback: 224 pages

Polity Press (February 1, 2003)

As the only major orchestra without a conductor, Orpheus Chamber Orchestra is a shining example of a highly effective management style based on collaborative leadership.Leadership Ensemble is designed to show business leaders in any industry how to re-create the successful Orpheus Process in their own companies by dismantling top-heavy hierarchies; developing flexible, responsive strategies and decision-making procedures; and unleashing employee creativity, responsibility, and productivity. The authors delineate the eight core principles of collaborative management, including shared and rotated leadership, passionate dedication to mission, clarity of roles within an organization, and learning to listen. Spiced with anecdotes and case studies, Leadership Ensemble is an entertaining, practical guide to survival in todays speed-of-light business environment.


Harvey Seifter is executive director of the Orpheus Chamber Orchestra and successfully managed a number of performing arts organizations in both New York and San Francisco.

Peter Economy is co-author of At the Helm: Business Lessons for Navigating Rough Waters and the bestselling book Managing for Dummies.


Published October 2002, Owl Books

Understanding the Music Business: A Comprehensive View thoroughly examines the dynamic and challenging music business. Written by Irwin Steinberg (former president of Mercury Records and CEO of Polygram Records), this third edition has become a standard resource in the Music Industry.

Born of necessity, UMB is an advanced music business text for students as well as a reference work for music business professionals. The text fully covers the basic aspects of the industry:
Contracts
Copyrights
Business models
Talent discovery
Record distribution
Independent labels and distribution
Supplemental income streams
International music industry
Radio
Satellite Radio
Billboard charts
Music publishing
Entertainment Law
New technologies


More importantly, UMB is the only current music business text that comprehensively addresses industry economics, talent selection, and provides a detailed description of radio promotion methodology.

In addition, the chapter on contracts debates the contract from both the artist's standpoint as well as the record company's standpoint. The chapter is not only a presentation of the artist contract and its variations but provides a rationale for key paragraphs in the contract from both perspectives.

This resource covers these topics concisely and with 21st century examples to provide you with answers in a fast, efficient manner.

To keep UMB even more up-to-date your purchase includes continued free access to Music Business Updates, an online service authored by Irwin Steinberg, which addresses ongoing topics such as digital music, mergers, downloading, and piracy.

The text combines "teach-ability, clarity, and thoughtful provocation" to make it a necessity in the classroom, office, or tour bus!

For more than thirty years the solution to all Britains problems has been better management. As a result management schools dominate higher education and managers are at work everywhere developing strategies and systems and quantifying outcomes. There are now more managers on the rail network than train drivers, yet the benefits of modern management of railways, schools, hospitals and universities are elusive.



This is because management does not existthe academic study of management science and the assumption that there are universal management skills are bogus. This book shows how modern management practices have all but destroyed politics, education, culture and religionmodern management is the cause of our national malaise.


Paperback: 220 pages

Publisher: Imprint Academic; New edition (November 26, 2002)

"Cultural Work" examines the conditions of the production of culture. It maps the changed character of work within the cultural and creative industries, examines the increasing diversity of cultural work and offers new methods for analysing and thinking about cultural workplaces. This volume brings together a mixture of practitioners and scholars to think about the production of culture in an industrialized context. It includes those who began in the creative industries and now teach and study cultural practices, those who have left academia and are now involved in cultural production and those who maintain profiles as both educators and practitioners.
"Cultural Work" investigates various aspects of the creative industries. Studying television, popular music, performance art, radio, film production and live performance, it offers occupational biographies, cultural histories, practitioners' evidence, considerations of the economic environment as well as ways of observing and studying the cultural industries.




About the Author

Andrew Beck is head of Communication Culture and Media at Coventry University. He is co-author of Media Studies: The Essential Introduction (2001), and Communication Studies: The Essential Introduction (2001) both published by Routledge.

A comprehensive and international work, Cultural Policy addresses a wide range of central topics including cinema, television, museums, international organizations, art, public history, drama and performance art. The result is a landmark work in the emerging field of cultural policy. Rigorous in its field of survey and astute in its critical commentary it enables students to gain a global grounding in cultural policy.

Produced in a time of great change in the arts funding world, this book is the arts fundraiser's anchor. This comprehensive guide gives evrything the arts fundraiser needs to know about UK sources of funding - for all artforms, arts organisations and arts events. Clearly written and comprehensively indexed, it is a must for anyone looking to raise money for the arts. It covers the full range of public and private support, including:



* the four national Arts Councils, the Film Council and their Lottery funding

* the new regional arrangements in England for the arts, film, museums, galleries and archives, plus other regional bodies

* other governmental agencies and Lottery distributors making arts-related grants

* business advice/support for the arts and cultural industries

* European Union funding and international exchanges

* over 100 major companies and their arts interests, plus details of Arts & Business and its New Partners programme

* detailed analysis of the arts grantmaking by more than 300 charitable trusts.


Also includes:


* a new introduction by 'brandbuilder', helping organisations to look afresh at their identity and how they present themselves

* articles about approaching local authorities, companies and trusts.


Comments on the last edition of the Arts Funding Guide

'The Arts Funding Guide has established itself as THE book to have.'
[ALGAO]


'Wide-ranging, clear, helpful - don't leave home without it.'
[Sounding Board]

Towards Cultural Citizenship: Tools for Cultural Policy and Development, published in November 2002, contains an analysis of the dimensions of culture that connect to human development. The report targets a number of constituencies 'from policy makers and practitioners in the field of culture and development, to institutional and community-based researchers, to 'stake-holders in the cultural field' in the broadest sense.

State-of-the-art methods for finding, securing, and retaining the best corporate sponsors

The authoritative guide to creating and closing deals with irresistible ROIs



Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal.



Learn how to bring increased sponsorship dollars to any event by:


* Placing value on sponsorships

* Expanding the value of a sponsor

* Creating the best image for an event

* Networking with other event professionals worldwide


With complete coverage including case studies, legal issues, the Internet, the sophisticated corporate customer, non-sports sponsorship opportunities, and an international view of sponsorship, Event Sponsorship is a powerful tool for event managers and other event professionals.



THE WILEY EVENT MANAGEMENT SERIES-Series Editor, Dr. Joe Goldblatt, CSEP



THE WILEY EVENT MANAGEMENT SERIES provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.

Boards play a crucial role in ensuring that public and nonprofit publicly accountable and perform well. Following various failures and scandals they face increasing scrutiny, pressure and expectations. Serious questions have been raised about the ability of boards to govern effectively. Such concerns have stimulated a renewed interest in organizational governance, and a growing literature on the subject. Much of the current literature, however, has been criticised for underestimating the constraints and conflictions demands that boards face and recommending unrealistic solutions. There have been relatively few detailed empirical studies of what boards do in practice. This book fills that gap by bringing together analyses based upon some of the best recent empirical studies of public and non-profit governance in the UK. Using a new theoretical framework that highlights the paradoxical nature of governance the book throws light on the questions at the heart of recent debates about nonprofit boards: * Are boards publicly accountable or is there a democratic deficit? * Are boards able to exercise real power, or does management run the show? * What do boards do? Are they effective stewards of an organization's resources? Can they play a meaningful role in setting organisational strategy? * What effect are regulatory and other changes designed to improve board effectiveness having? The book will be essential reading for academics and students with an interest in the governance and management of public and nonprofit organisations. It will also be of value to policy makers and practitioners who wish to gain a deeper understanding of how boards work and what can be done to improve their performance.


Hardcover, 288 pages

Publisher: Routledge; 1st edition (December 2002)

ISBN: 0415258189

Everything from finding a performance space, to creating a first season, to promoting your company and production, to designing a long-term plan is discussed in detail in this engaging guidea sometimes irreverent, always relevant look behind and beyond the curtain of the modern stage troupe. Through personal experience and the war stories of esteemed stage veterans, the author reveals the pitfalls, passions, and practicalities of the theater industry. Chapters include developing business and budget plans, rehearsing, attracting attention with publicity and word-of-mouth, adapting to growth, and more. For everyone from the budding professional to the avid audience member wanting the ultimate back stage tour, no other book contains the unique insight and sound advice found in this indispensable reference..

Suggests ways marketers can develop and customize brand personalities through knowledge of their customers' emotional needs, and demonstrates how companies can utilize all five senses to appeal to various populations.
A visionary approach to building powerful brand loyalty, this ground-breaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioral shifts in populations and distribution channels, and then show how all five senses can be used as powerful marketing tools to respond to those trends. Chapters detail how to develop strong brand personalities, customize presence to different consumer groups, use brand strategies in packaging and display, and facilitate interactive access to products via the Internet.