2012-06-06

Report: Audience-building and the future ‘Creative Europe’ Programme

In the context of the preparations for the future Creative Europe Programme, which is due to replace the European Commissions current Culture Programme (2007-2013) in the next EU financial period (2014-20), the European Expert Network on Culture (EENC) was asked to prepare a report exploring the role of audience building.

This document aims to present relevant trends and examples in different cultural sectors, provide recommendations to European institutions on how to foster audience building on a European level, and identify gaps in existing information. The study has involved the analysis of 28 case studies from 12 different member states, representing a diverse sample of approaches, organisations, degree of formalisation, geographic locations and target publics, among others.

The report was prepared between October 2011 and January 2012 by Anne Bamford and Michael Wimmer, with research support provided by Péter Inkei, János Zoltán Szabó, Nina Vestby and Jordi Baltà.

Download the report here.

The EENC has been set up at the initiative of the European Commission Directorate General for Education and Culture. The project comprises a group of high-level experts in the field of cultural policy who provide reports and studies on a range of topics according to requests of the European Commission. The coordination of the network has been entrusted to a consortium led by Interarts and Culture Action Europe following an open call of tender launched in 2010.

European Expert Network on Culture (EENC)