New Music Strategies. The 20 Things You Must Know About Music Online

Youre always hearing that the music business has changed. Thats not quite true. In fact, its changing and thats quite a different thing. Facing that change, and negotiating it as it happens, is one of the biggest challenges for independent music businesses. The best way to navigate in such interesting times is to really understand whats going on around you, so you can adapt and respond appropriately.

You dont have to be a computer whiz you just have to understand some basic principles. I reckon there are about 20 of them. If you understand these, and apply their principles, youre off to a good start in the new media environment.