2011-09-22

Creative Cooperation - Conception to Circulation. Connecting to ASIA, PEOPLE, NOW

The 2011 Performing Arts Market in Seoul (PAMS) takes place from Monday, October 10 to Friday, October 14 at the National Theater of Korea, National Drama Company, and other venues in the Seoul area. Annually organized by the Korea Arts Management Service, with support from the Ministry of Culture, Sports and Tourism, Republic of Korea, PAMS is a platform for encouraging active creation and production, distribution, and overseas activities in the performing arts.

A Platform for Creation and Distribution in the Performing Arts

Making its seventh edition this year, PAMS has been attracting ten thousand performing arts professionals from Korea and overseas, while around 400 performances of 104 PAMS Choice selections have been staged throughout the world in Asia, Europe, and the Americas.

Over 7 years, PAMS has increased the depth of information, the chance of professional exchanges and other forms of cooperation through the singing of memoranda of understanding with a number of major overseas performing arts markets, including CINARS(Canada), TPAM in Yokohama(Japan), APAM(Australia), and Fira Tàrrega(Spain). In addition, it is furthering its standing as a recognized Asian platform in the overseas performing arts market through continued exchanges with major world performing arts organizations such as the International Society for the Performing Arts (ISPA), the International Network for Contemporary Performing Arts (IETM), Visiting Arts (UK), and the Asia Europe Foundation. Also, with a 97.6% rate of recognition, PAMS is considered to be the most widely known international event among Korean performing arts professionals.

Since 2009, PAMS puts more importance on networking between artists, performing arts professionals (presenters, promoters, and producers) and the sharing of information and ideas rather than simply plugging artworks to overseas buyers. The phrase Conception to Circulation shows that the markets function expanded from the role of a mere showcase for already-produced artworks to that of a market bridging all the phases of production from pre-production, development and distribution

The PAMS 2011 is expected to have the participation of around 150 overseas performing arts professionals from the United States, the United Kingdom, Finland, Australia, Japan, France, Canada, Italy, Singapore, Taiwan, Spain, Hungary, China including Micha Merczyski (artistic director, Malta Festival, Poland), Mascia Pavon (Asia programmer, Napoli Teatro Festival, Italy), Tay Tong (Arts Network Asia, Singapore), Mahammad Haydari (Fadjr International Theater Festival, Iran), Mary Ann Devlieg (secretary general, IETM), Jonathan Holloway (artistic director, Perth International Arts Festival)and elsewhere and of around 1,300 domestic performing arts professionals.

- 394 overseas performances of PAMS Choice selections from 2005 to 2010 in Asia, Oceania, the

Americas, and Europe

- 100 Korean and overseas media reports in 2010

- 1,300 Korean attendees and 195 overseas attendees from 56 countries in 2010

- Network with WOMEX, major art markets in Australia, Japan, Canada, Spain, and the U.S. and major overseas performing arts organizations such as IETM and ISPA

More information: www.pams.or.kr

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