2003-02-11
Corporate sponsorship of the cultural sector: The Smithsonian Institution and Children's Museums in the U.S.
Corporate sponsorship - not to be confused with corporate philanthropy which refers to a financial engagement by companies based on altruistic motives - allows companies to connect their engagement with their communication goals.
Sponsors expect from the sponsored institution something in return (Bruhn 1998: p 21). In the following abstract, you will find the discussions about what sponsors of the Smithsonian Institution and children's museums in the U.S. received in return for their financial engagement.
Annette Lohmann has passed North America Studies, Policy Studies and Art History at the Freie Universität Berlin.
Annette Lohmann has passed North America Studies, Policy Studies and Art History at the Freie Universität Berlin.
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