Zenaida des Aubris
is Consultant for International Cultural Events. She has over 30 years experience in management and production of classical music in the United States, Europe and Asia.
Arts Management Webinar

Starting a career in opera

You have just finished your vocal studies and are ready to take on the world and conquer the opera stages by storm. But as you know, it is not quite as easy as that. The ways for a young opera singer to get a job have greatly changed. For that reason, the first international edition of our Arts Management Webinar will show you how to you can give your opera career a startup kick using everything from online platforms to social media, competitions and good old personal contacts!
To be successful in your self-branding as an artist, you have to think of yourself as a commodity, a product, a brand. Therefore it is well worth investing time and effort in self-management and self-promotion. The first international edition of our Arts Management Webinar on digital tools and latest developments in arts management will introduce you into how to consider yourself an entrepreneur.
The webinar will start with a presentation by Zenaida des Aubris, Consultant for International Cultural Events with over 30 years of international experience in management and production of classical music. She will explain how an own website, social media profiles and special digital resources for self-management and presentation as an artist can help you in self-promotion and self-branding. What is the importance nowadays of attending master classes, taking summer classes or partaking in competitions? Maybe they are even increasing since they give young singers the opportunity to network and help them hone their social skills. Zenaida will also explain why it does not hurt to know how arts institutions operate and communicate with their visitors and communities and what tools these decision makers to find the right artists.
Here you can find the webinar's record video.
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