2002-11-14

Pundits speculate that as many as 80% of tickets will be sold online by 2005. The development of internet ticketing will, in many ways, be the catalyst for change in the way tickets are marketed in the future. Venue managers and producers/promoters face many new challenges with the need to reduce their cost of sales being of paramount importance. The historical business model of using third parties for e-marketing and charging fees on tickets will become less commercially viable. But there is a dichotomy - cost reduction must be achieved without compromising the efficiency of the transaction. Additionally, Box Office managers building Customer Relationship databases need to capture more information about their customer base, not less. Yet, customer expectations are changing and speed is of the essence. To address these complex needs, leading software supplier ARTIFAX has just launched ARTIFAX Ticketing a totally integrated box-office and venue management package. ARTIFAX is hosting a series of complimentary countrywide seminars throughout June 2002.