AIMAC Conference on the Management of Arts and Culture 2011

We are happy to inform you that the program schedule for the upcoming AIMAC Conference on the Management of Arts and Culture is online. From 3 to 6 July we will welcome about 200 academic researchers and professionals, specialists in the management of cultural organizations and creative industries. You can still participate, but inscriptions will close on June 20th!

The parallel sessions of the conference are devided in several thematic clusters: consumer behavior, strategic marketing, strategic management, organization and management, human resource management and cultural policies. The topics cover a broad array of subjects (creative city, product and brand management, governance and organizational behavior, leadership, heritage, performing arts, audiovisual media, social media, festivals,...).