A picture of poor customer retention in UK theatre

Did you know, that the average performing arts organisation in the United Kingdom is losing two thirds of its audience every year? Or that 60% of its audience come once and never returns? We've just conducted a piece of research with over 30 organisations which suggests just this. In three years' time therefore, you're likely to have virtually none of the audience that is coming to your theatre today.

Complete article in PROMPT magazine, Theatrical Management Association
http://www.http://www.tmauk.org

PROMPT Magazine #38, by Theatrical Management Association, 2005