Books and Magazines

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Category: Overview / Management Topics
Subcategories: Artist & Career Management | Arts Economics | Arts Financing & Sponsorship | Cultural Policy & Research | Education & Development | Event & Venue Management | Legal aspects | Marketing & Public Relations | Organisation & Leadership
book cover
Cultural Administration (Chinese Edition)

AuthorDr. Jerry Hsueh-li Hsia
ISBN: 9571137103
Description: This book is the first and only book aims to provide readers with the ability to give an account of relevant arts forms in connection with administrative procedures. Furthermore, it provides readers with the skills to execute and apply administrative procedures in specific cases. It trains readers to set up a plan and budget for various types of projects, formulate examples of sponsorship agreements and to be aware of the basic principles for marketing and public relations in the cultural sector.

The book focuses on public administration, administrative procedures and budgeting in the public and non-profit sectors. It discusses themes concerning public relations and sponsorship in the cultural sector.

Details: http://www.ntua.edu.tw/~ama/member/index_02.htm
Added on: 2008-11-21 04:31:58
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