The Stage Directions Guide to Publicity

The key to getting people into a regional or community theatre is spreading the word. But if the theatre isn't on Broadway and doesn't have an expert press agent (or an extensive ad budget), how does it get attention? The Stage Directions Guide has the answers to the timeless question of how to get the word out about a new show. From photo calls to news releases, from guerrilla marketing to subscriber communications, this book has advice to cover all needs.


About the authors

Stephen Peithman is Editor-in-Chief of Stage Directions magazine, which he cofounded in 1988. Stephen brings to his work decades of journalistic experience and a lifelong love of theatre in all its facets.
Neil Offen served as Editor of Stage Directions magazine for nearly five years, beginning in 1994. Neil brings to his work decades of journalistic experience and a lifelong love of theatre in all its facets.