Privatising Culture: Corporate Art Intervention since the 1980s

From Absolut Vodka's sponsorship of student art shows to BMW's product placement in the gallery, corporate sponsorship and business involvement in the visual arts have become increasingly common features in our cultural lives. Chin-Tao Wu's book is the first detailed analysis of this infiltration. She examines what is gained by business's accumulation of "cultural capital" and her analysis asks urgent questions of the role of museums, galleries and finally of the function of art in public spaces.