The Rise of the Creative Class

"This book describes the emergence of a new social class. If you are a scientist or engineer, an architect or designer, a writer, artist or musician, or if you use your creativity as a key factor in your work in business, education, healthcare, law, or some other profession, you are a member. With 38 million members, more than 30 percent of the nation's workforce, the Creative Class has shaped and will continue to shape deep and profound shifts in the ways we work, in our values and desires, and in the very fabric of our everyday lives."--From the Preface
In a book that weaves storytelling with a massive body of research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy.