Creative Arts Marketing, 2nd edition

Serves as both an introduction and practical guide to the principles and practices of arts marketing. Numerous case studies illustrate the text, with examples from community, visual, and amateur arts. Lacks a bibliography.

Integrates the principles of marketing theory with the realities of working in an arts organization. Includes case studies and examples from community, visual and amateur arts Creative Arts Marketing is a practical introduction to the wide range of marketing principles and practices used by those marketing the performing and visual arts.


Paperback 384 pages (June 25, 2003)
2nd edition

Publisher: Butterworth Heinemann