The traditional ways for a young opera singer to get a job have greatly changed, given the sheer number of graduates from music conservatories on the one hand and the decreasing numbers of opportunities to perform on the other. So how can young opera singers become increase their self management and self marketing? The first international edition of our Arts Management Webinar will answer this question on April 19th. It’s speaker Zenaida des Aubris offers some insights into online platforms, social media and good old personal contacts in this article.
Picture: Kazakhstan's Astana Opera in winter
You have just finished your vocal studies and are ready to take on the world and conquer the opera stages by storm. But as you know, it is not quite as easy as that. Especially if you can’t even get an audition with an agent, let alone with an opera house. The ways for a young opera singer to get a job have greatly changed. For that reason, the first international edition of our established Arts Management Webinar will show you how to you can give your opera career a startup kick using everything from online platforms to social media, competitions and good old personal contacts! Join our free webinar on April 19 at 3 pm CET (Berlin time).
Picture: Interior of the Moscow's Bolshoi Theatre at the reopening night in 2011 (wikimedia commons)
The 8th Vienna Music Business Research Days will be held at the University of Music and Performing Arts Vienna, Austria, from September 12 to 14, 2017. This interdisciplinary conference on “Unchaining the Digital Music Business” calls for methodological multiplicity and is open to scholars from all scientific areas. The conference organizers invite scholars who have a research focus on music business/industry related topics to submit a paper proposal by March 31, 2017.
The IAMA – International Artists Management Association - meetings twice a year are a firm date in many artist manager’s diaries. The first one of this year took place in Utrecht, Holland April 7-9, 2016, and attracted over 400 delegates with the motto “Shake it off”. This could be interpreted in various ways – shake off the depressive mood that has become so prevalent when talking about classical music or shake off the old ways of doing business and take active steps in new directions. Both interpretations were equally valid within the context of the discussions.
Most professional orchestras today are confronted with growing difficulties to make ends meet. The South Netherlands Philharmonic (SNPh) is the result of severe cuts in Netherlands state subsidies for the arts. These cuts resulted in the merger of two former orchestras into the SNPh. In the past running an orchestra was first an artistic task, and to lead an orchestra meant to concentrate on artistic values. Today, it has become a complex management issue. The SNPh started in 2013 after extensive strategic financial and managerial approaches were made. At the beginning of its third season the new orchestra is now widely seen as a successful artistic body and a flourishing arts-institution with a close relationship to its region. Stefan Rosu, the orchestra's first director general and artistic director, describes for us this fast and astonishing development.
It has once again come to that time of year where Classical:NEXT begins its hunt for the best and brightest in art music. To offer an exceptional programme in Rotterdam on May 25-28 2016, Classical:NEXT assembles a handpicked selection of artists, speakers and projects each year. The organizers are calling for outstanding “NEXT” artists and classical music projects as well as future-oriented topics and interactive conference formats. Propose your Showcase, Conference Session or Project Pitch for the jury-selected programme of the next edition. The deadline to apply is Friday, 25 September 2015.
Peter Gelb is General Manager of the Metropolitan Opera, one of the world’s largest and most complex arts organizations. Since his inauguration in 2006, he launched a number of new ventures for the Met, capitalizing on new media, theatrical broadcast, and a higher rate of new productions per year. Focusing on new and younger audiences, he brought grand opera to an audience of millions and opened a new revenue stream. But the debts are still growing and as the Met is „the most lavish privately financed opera house in the world“, the opinion of the wealth and patronaging older opera lovers play an important role when it comes to management decisions. The „fight at the opera“, that began when Gelb decided to combine the financial and general management with that of the overall creative director, is described by James B. Stewart in The New Yorker. It is comparable to the recent discussions about Chris Dercon, museum curator and director of the Tate Gallery, about his appointment as the new director of the Berlin Volksbuehne theatre. James Abruzzo has looked at the critique and the skills needed to lead an arts institution.
The classical and contemporary music marketing agency WildKat PR has announced the launch of The Noted Innovation Fellowship. It will introduce newcomers to leading arts mangers in order to progress their careers. Kathleen Alder, founder of WildKat PR, has identified an interesting phenomenon in the classical music industry: There is a lot of financial support, encouragement and interest in finding the next big thing or prominent young artist to be on stage. But there is very little support for finding the youth and fresh thinking off stage. She feels that there is much more potential to attract new audiences and keep the industry alive. The formula of bringing innovative ideas, new technology, and youth passion is what has made WildKat PR one of the key agencies in the performing arts sector. Kathleen actively encourages hiring young staff with a passion for classical music and the arts. With this fellowship, she aims to educate and inspire a new generation of diverse and creative cultural leaders.
The 6th Vienna Music Business Research Days will be held at the University of Music and Performing Arts Vienna, Austria, from September 29 to October 01, 2015. Music Business Research is an interdiscipline at the intersection of economic, artistic, cultural, social, legal, technological and further developments which contribute to the creation/production, dissemination/ distribution and reception/consumption of music. This interdisciplinary nature calls for methodological multiplicity and is open to scholars from all scientific areas.
The call for programming proposals for Classical:NEXT 2015, to be held in Rotterdam, the Netherlands, from Wednesday, 20 - Saturday, 23 May 2015, has officially opened. Professionals from across the world concerned with classical and art music are encouraged to submit their ideas, projects or music as well as put forward innovative and interactive conference formats.