2014-02-27
2014 NAMP Conference Call for Proposals
Americans for the Arts invites to submit a proposal for the National Arts Marketing Project Conference in Atlanta, GA, November 710, 2014. This internationally recognized conference is dedicated to providing cutting-edge arts marketing, audience engagement, and fundraising strategies. The intersection of marketing and technology today is paving the way for increasingly vibrant arts marketing and audience engagement trends in the future. Which strategies, success stories, and tactics are changing the game for arts organizations across the nation?
Proposals will be accepted in the following categories:
Proposals will be accepted in the following categories:
- Conference Sessions should be complete learning experiences with specific outcomes and learning objectives.
- Roundtable Discussions are intimate, facilitated group conversations focused on topics of interest and importance to marketing professionals and arts leaders.
Sessions Proposals due April 8, 2014.
NAMP attracts perspectives and insights drawn from those working in the performing, visual, and literary arts as well as those from state and local arts agencies. As the only national, cross-disciplinary meeting dedicated to teaching the latest trends in arts marketing and engagement, NAMP is designed to focus on skill-building.
The Conference aims to provide attendees with concrete tools and strategies that have immediate practical application with measurable outcomes.
Proposal Preparation and Selection Process:
Step 1: Consider the Conference Theme - All The Places We'll Go!
This years theme is all about exploring the future terrain of arts marketing and engagement. In preparing for whats ahead, having an adventurous, forward-thinking mindset and the tools to connect with the people you serve is crucial. What new engagement models, technology trends, revenue generators, or research are defining the new world of arts marketing and engagement?
By providing combining practical implementation strategy with and actionable results, sessions will give attendees a firm grip on how to position themselves for the future: as relevant, sustainable, and infinitely more accessible parts of their communities.
Step 2: Who Should Propose a Session?
Conference Sessions and Roundtable Discussion topics will be developed primarily from this call for proposals.
The conference planning committee encourages sessions that are appropriate for basic to advanced levels, however, the NAMP Conference attendees are typically experienced marketing and engagement professionals and a growing cohort of leaders in the field.
We also welcome and encourage sessions representing all arts and culture disciplines (including museums, visual arts organizations, performing arts centers, historic preservation, and science/botanical/zoological organizations).
Sessions may not be used to sell a consultants services or products; our exhibiting and advertising opportunities are available for this purpose.
Step 3: Designing Your Proposal
Please consider the following factors when developing your proposal:
Target Audience: What type of audience is your session designed for? Executive Directors? Beginners in the field? Marketing Directors? Large, medium, or small budgets? Various levels of professional experience?
Learning Objectives: What three things do you expect attendees to learn from this session? Seventy-five minutes fly by! Focus your topic so that attendees know exactly what you did, how you did it, and what the results were. Allow time for questions as well. All sessions should be enriched by case studies or case sharing among participants.
Relevance to Theme: How does your session link to the conference theme? Are there lessons to be learned from your session about how organizations can build and sustain great futures?
Program Replication/Applicability of Topic: Demonstrate how your program could be applied in a different size organization or differently resourced organization. Show how the idea might be replicated outside of your own discipline.
Level of Completion: The committee will consider projects across varying levels of completion:
Tested knowledge that is supported by research and evaluation.
Practices that appear to work based on empirical experience.
Exciting new ideas that are still being tested and developed.
Proposals should focus on innovative strategies, tested tools, and/or best practices that relate to the three tracks of the Conference Intensifying Engagement; Energizing Technology; and Stimulating Revenue.
Step 4: Selection Criteria and Process
A committee of arts marketers from the National Arts Marketing Project Conference Planning Committee will review all proposals. They will present a slate of final sessions to the full committee for approval.
Session reviewers will consider the following aspects of all proposals:
Relevance to the future of arts marketing and revenue optimization with practical application of the session across a variety of disciplines, organizational size, scope and budget;
Relevance to the conference theme and established tracks;
Overall quality, timeliness, focus, clarity and completeness of topic and proposal;
Presentation skills and knowledge-level of suggested speakers.
Please note: If two session proposals are similar, the presenters may be contacted to determine if they will be willing to collaborate on the session.
See more at: www.artsmarketing.org/conference/
The Conference aims to provide attendees with concrete tools and strategies that have immediate practical application with measurable outcomes.
Proposal Preparation and Selection Process:
Step 1: Consider the Conference Theme - All The Places We'll Go!
This years theme is all about exploring the future terrain of arts marketing and engagement. In preparing for whats ahead, having an adventurous, forward-thinking mindset and the tools to connect with the people you serve is crucial. What new engagement models, technology trends, revenue generators, or research are defining the new world of arts marketing and engagement?
By providing combining practical implementation strategy with and actionable results, sessions will give attendees a firm grip on how to position themselves for the future: as relevant, sustainable, and infinitely more accessible parts of their communities.
Step 2: Who Should Propose a Session?
Conference Sessions and Roundtable Discussion topics will be developed primarily from this call for proposals.
The conference planning committee encourages sessions that are appropriate for basic to advanced levels, however, the NAMP Conference attendees are typically experienced marketing and engagement professionals and a growing cohort of leaders in the field.
We also welcome and encourage sessions representing all arts and culture disciplines (including museums, visual arts organizations, performing arts centers, historic preservation, and science/botanical/zoological organizations).
Sessions may not be used to sell a consultants services or products; our exhibiting and advertising opportunities are available for this purpose.
Step 3: Designing Your Proposal
Please consider the following factors when developing your proposal:
Target Audience: What type of audience is your session designed for? Executive Directors? Beginners in the field? Marketing Directors? Large, medium, or small budgets? Various levels of professional experience?
Learning Objectives: What three things do you expect attendees to learn from this session? Seventy-five minutes fly by! Focus your topic so that attendees know exactly what you did, how you did it, and what the results were. Allow time for questions as well. All sessions should be enriched by case studies or case sharing among participants.
Relevance to Theme: How does your session link to the conference theme? Are there lessons to be learned from your session about how organizations can build and sustain great futures?
Program Replication/Applicability of Topic: Demonstrate how your program could be applied in a different size organization or differently resourced organization. Show how the idea might be replicated outside of your own discipline.
Level of Completion: The committee will consider projects across varying levels of completion:
Tested knowledge that is supported by research and evaluation.
Practices that appear to work based on empirical experience.
Exciting new ideas that are still being tested and developed.
Proposals should focus on innovative strategies, tested tools, and/or best practices that relate to the three tracks of the Conference Intensifying Engagement; Energizing Technology; and Stimulating Revenue.
Step 4: Selection Criteria and Process
A committee of arts marketers from the National Arts Marketing Project Conference Planning Committee will review all proposals. They will present a slate of final sessions to the full committee for approval.
Session reviewers will consider the following aspects of all proposals:
Relevance to the future of arts marketing and revenue optimization with practical application of the session across a variety of disciplines, organizational size, scope and budget;
Relevance to the conference theme and established tracks;
Overall quality, timeliness, focus, clarity and completeness of topic and proposal;
Presentation skills and knowledge-level of suggested speakers.
Please note: If two session proposals are similar, the presenters may be contacted to determine if they will be willing to collaborate on the session.
See more at: www.artsmarketing.org/conference/
National Arts Marketing Project
an initiative by Americans for the Arts
Washington, DC Office
1000 Vermont Avenue NW, 6th Floor
Washington, DC 20005
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