Wired For Culture: How E-mail is Revolutionizing Arts Marketing

E-mail is revolutionizing the way the arts are being marketed today, and here's what you need to know to get started! Fellow arts marketers, there's a new kind of marketing waiting at your fingertips. It's faster, cheaper and more effective than practically any other kind of marketing and arts patrons are responding to it in amazing ways. In this era of budget cuts and last-minute ticket buying, find out how e-mail can help you do MORE marketing for LESS money and get BETTER results. This Second Edition of Wired for Culture includes all-new data, and updated facts and figures!


About the Author
Eugene Carr is the founder and president of Patron Technology, the leading online marketing software company for the arts & culture industry. PatronMail, the company-mail marketing software system is used by over 700 arts and cultural organization in the U.S. and the U.K. Mr. Carr is a regular guest speaker at arts industry conferences and is the author of three books on e-marketing: Wired for Culture, Sign Up for Culture, Sites for Culture. Prior to founding Patron Technology, Mr. Carr was the founder and president of CultureFinder.com, an award-winning arts information portal, which was funded by America Online and Comcast. From 1991-1996, Mr. Carr served as the executive director of the American Symphony Orchestra at Lincoln Center in New York City.


Paperback: 80 pages
2nd edition

Publisher: Patron Publishing (January 1, 2006)