Finola Kerrigan, Chloe Preece
Marketing the Arts: Breaking Boundaries (2nd Edition)
Publisher: Routledge
ISBN: 9780367898878
Number of pages: 326
Publishing Date: 2022-12-20
Branch: intersectorial
Category: book (softcover)
This fully updated new edition covers digital trends in the arts and emerging technologies, including virtual reality, streaming services, and branded entertainment. It also broadens the scope of investigation beyond the West looking to film in emerging markets such as China, music in Sub-Saharan Africa, and indigenous art in Australia. Alongside in-depth theoretical analysis, this edition of Marketing the Arts takes inspiration from the creativity inherent in current artistic practice to demonstrate a plurality of approaches and methodologies. Marketing the Arts: Breaking Boundaries is core reading for advanced undergraduate and postgraduate students studying arts marketing and management.
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