Books and Magazines
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Category: Overview / Cultural Areas / Museum & Heritage
Museum Management and Marketing 
Author: Richard Sandell, Robert R. Janes
ISBN: 0415396298
Description: The volume will bring the coverage of marketing and management up-to-date and reflect changes in current thinking, while covering the essential elements involved in the field. Bringing together a selection of essential writings on the subject by some of the leading authorities in the field this volume is an invaluable introduction to the key issues and controversies.
Routledge, November 2006, Paperback, 320 pages
Added on: 2010-02-01 10:33:51
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