Books and Magazines
Arts Management Network provides the world's largest directory of publications in the field of arts management. You will find more than 500 books and magazines with detailed information. If you order books with our partner Amazon, you can directly support our network. Don't hesitate to tell us via email, if you miss a book or magazine, in order to keep this directory up to date.Category: Overview / Management Topics / Marketing & Public Relations
Standing Room only: Strategies for Marketing the Performing Arts 
Author: Philip Kotler, Joanne Scheff
ISBN: 0875847374
Description: The first book that applies the full range of forprofit marketing principles to the not-for-profit, institutionally based performing arts. Outlines a clear process for defining an organization's mission, as well as for selecting, analyzing, and implementing relevant marketing initiatives.
Philip Kotler is Professor of International Marketing at Northwestern University (Kellogg School of Management, Evanston, Illinois)
Hardcover: 560 pages
Publisher: Harvard Business School Press (January 1997)
Added on: 2002-08-04 18:12:17
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